Inflation is raising its head. This will lead to pressure on pricing leaders to increase prices. Before making a knee jerk response, find out how inflation impacts your customers and the differentiated value you provide them. Ask what impact inflation will have on demand for your solutions.

Service led growth is an emerging discipline that brings together professional services, software and data to create a growth flywheel. To execute on service led growth pricing must be considered as a system and systems engineering principles applied. This post introduces service led growth and its special pricing considerations.

Guest post by Fabian Szulanski in which the connections between value networks and systems thinking are explored. Systems models can be quantified and the feedback loops made explicit, which makes system models a better approach to investigating the impacts of interventions and different pricing tactics.

Your pricing operates as a system. Change one part, a price level for example, and other parts of the system change as well. Designing pricing and them changing or evolving pricing requires a systems thinking approach.

Applying systems thinking to your business can help you see how the different parts reinforce each other. In The Amazon Way on IoT consultant john Rossman describes this as the flywheel. Design your pricing to make sure that flywheel keeps spinning and building momentum.