Ibbaka is sharing a comprehensive set of value-based pricing decision guides and tools that you can use in your product and services management, marketing and sales and customer success work. Build your business on the value you deliver to your customers (V2C or Value to Customer). Let us know what pricing decisions you need to make and what tools will be of most value to you.

Customer success has emerged as the foundational discipline in the subscription economy. Delivering on its promise requires significant investments, and management teams sometimes struggle to understand and justify these investments. On the other hand, customers can balk at being asked to pay to achieve what has been promised to them. Here is a guide to how you should think through pricing customer success.

Services unfold over time, and when you design a service and its pricing you need to make sure to consider how emotional and economic value unfold over time. Find some way to make sure buyers get at least some economic and emotional value early on.

Majid Iqbal introduced a new model for integrating value, price and customer experience in his book Thinking in Services. We compare this model to other models from the pricing space to see what we can learn from it.

Majid Iqbal, author of Thinking In Services, will speak at the Value Innovation and Pricing Meetup on Thursday August 2. Majid’s book goes deep into the underlying patterns behind services and how to combine them. He also brings some interesting perspectives on the impact of customer experience on pricing power. This will be a unique opportunity for people in Vancouver to learn from one of the true deep thinkers on service design.

When designing pricing, one must consider how value is created and differentiated. Does a service differentiate on experience or outcome? Here is a simple process for integrating experience and outcomes into value-based pricing.

Pricing is an integral part of service design. There are several reasons for this. Of course one cannot analyze the profitability of a service without knowing how it is priced. Beyond this, price is part of how we experience a service, and pricing will shape how and when a service is used.

Revenue recognition seems to be a dull and technical topic, only of interest to accountants and CFOs. This is a dangerous way to think. Revenue recognition principles can shape the design of your services and constrains how you price.

The Vancouver Value Innovation and Pricing Meetup will have its first meeting on Thursday January 17, from 6:00 PM, at VentureLabs. The theme is Value and Pricing Along the Customer Journey. Please join us for a vigorous discussion.

Your customer touches you many times across the company journey. Are you creating value at each touch? Are you communicating your differentiated value? Pricing power comes from differentiated value, but this only matters if you communicate that value.

How does pricing fit into the customer journey? Customer journey mapping has become a critical tool in the service design toolkit. Understanding how to introduce pricing and how to communicate about pricing over the customer journey is an important part of pricing work.

The world of Service Design—an interdisciplinary skill that blends elements from various fields such as user experience, systems design, marketing, and psychology to optimize new services. Explore its key principles and associated skills, and learn how Ibbaka enhances collaboration in this innovative domain.

Bringing a new offer to market is one of the most difficult things a business does. There are a lot of moving parts and it is difficult to keep all of them aligned. Pricing is something that often gets left to the end of the process.