Product Led Growth (PLG) has proven to be a very successful business and investment strategy and has delivered some spectacular results. But is doesn’t work for every company and even the best product led growth companies will find that they need to adapt as their markets mature. But every company can learn from product led growth and needs to adopt the most powerful tactics into their own approach.

Product management, customer experience (CX) and value-based pricing are strong complementary skill sets. They are seldom found in one person, but when they are that person is uniquely positioned to give us insights into how these fit together. Ed Arnold is one such person. It this interview we explore the interplay of these three skillsets and how they inform critical choices in B2B growth.

Service led growth businesses combine data insights with a software product or platform and professional services. In some cases, hardware components are part of the total solution. But customers do not experience these as different things. The customer experience is holistic. To win with the services led growth, you have to think like your customers. Every dimension of the solution is a force multiplier for the others.

Service Led Growth or Product Led Growth? Both are compelling strategies that can generate extraordinary growth and shareholder value. Ed Arnold provides a guide on who to make this important strategic growth.

Digital products are part of the strategy of almost all companies, be they born on the web, traditional manufacturers moving into the Internet of Things or professional services companies executing a service led growth strategy. Ed Arnold walks us through a some of the key obstacles to growth and makes available his Digital Product Growth Playbook.