Stephan Liozu has been a driving force in the pricing community for more than a decade. He is currently the Chief Value Officer (CVO) at the multinational engineering company Thales, where he is defining what it means to be a CVO. Stephan is also a prolific author and educator in the world of pricing and has been leading research into areas like data monetization, pricing for the Industrial Internet of Things and the ethics of pricing AIs.

Ibbaka spoke with pricing expert Mark Stiving about how he developed his expertise in pricing, what could be done to improve pricing education at business schools and the value capture gap. In Mark’s experience, the value capture gap is one of the most effective frames for engaging company leaders in a conversation on pricing.