Pricing is one of the most powerful ways to change up your business. There are many different pricing actions you could take, so how do you decide which to invest in? Treat your pricing actions as a portfolio. Make sure you are design pricing to accelerate learning.

Pricing consultants can change your business, letting you set prices more effectively and drive higher profits. Or they can bog you down in process and analysis paralysis. When should you hire a pricing consultant? How should you make your choice? This post gives the essential guidance.