We had the pleasure of speaking with Dick Sobel, a seasoned professional in the field of pricing, as he shared his journey from the mid-90s to PricePoint Partners. Dick delves into the intricacies of pricing Acuity and sheds light on its applications in the market. Join us as we explore his perspectives on the evolving landscape of pricing, the impact of AI, and advice for those considering a career in this dynamic field.

Microsoft will play a key role in framing AI pricing in 2024. The decisions it makes on packaging, bundling, pricing metrics and pricing levels will act as anchors for buyers of many different applications.