Agentic technology or AI agents are one of the emerging themes for 2025. What functions can be packaged as agents? How will agents be priced? Integrations are a useful case study. Agentic AI approaches to integration offer more value than automation and will likely take over the highest value applications.

In the enterprise cloud world, integrations are central to value creation and differentiation. How does one go about pricing these integrations? How should vendors see the emergence of platforms that can integrate many different applications. Value-based pricing shows us how to proceed.