There is wide agreement that differentiation is critical to effective pricing, but what is differentiation and how do you create it? Enhance an existing value driver. Create a new value driver. Find a new market for your existing or new value drivers. In this post we look at the three basic ways you can develop differentiation for your offer and what these imply for your product and pricing strategy.

Gain insights into strategic differentiation in professional services from Brian Conlin, an experienced CEO. Discover the importance of adopting a 'client-in' perspective, understanding client needs, and building solutions that drive real value.