Edward Wong leads Ibbaka’s research and community work. He is constantly using AI to explore ideas, test value and pricing models, develop databases of synthetic users and synthetic data and to document Ibbaka’s processes (Ibbaka documents its processes as context documents and prompt sequences. Here he explores his first two years of working with AI.

Usage-Based Pricing is a hot topic. It fits well with Product-Led Growth (PLG) and is a critical step on the way to Outcome-Based Pricing. Ibbaka and OpenView Venture Partners have been documenting what you need to do before, during, and after you introduce Usage-Based Pricing.

Change can be hard, especially pricing change, which touches on so many different parts of the organization and which requires buy in from your customers. What are the small steps you can take to get started on your pricing journey.