Many consider GBB to the gold standard for SaaS packaging and pricing. This is not actually true, but it is a very useful approach for many SaaS companies. Its popularity has led to an anti-pattern, truncated GBB.

The worst pricing decisions are random pricing decisions that stick and become frozen accidents.

It is often said that cost-based pricing is the most common pricing methodology. I fact the two most common approaches to pricing are ‘throw it at the wall and see what sticks’ and the ‘frozen accident.’ Here is how to recognize these two pricing anti patterns and what to do when you find them.