OpenAI has been the defining company of the AI era and this applies to pricing as well. OpenAI has provided anchor points of $20 per month for basic generative AI and $200 per month for more advanced solutions. They have also signaled that price will increase exponentially as models get smarter. Other companies have followed suit. How does this frame pricing for AI app and agent companies? Can you price higher than OpenAI? What is needed to achieve premium pricing?

OpenAI is testing a new framework for packaging and pricing AI agents. One that resets the anchor prices for AI from tens or hundreds of dollars per month to thousands or tens of thousands of dollars per month. What is happening here? Will it work? What does this mean for other types of agent?