While 20-25% of B2B technology deals are lost due to price, a staggering 81% of buyers actually prioritize value, performance, and solution fit over cost. Even more striking, 74% of deals are won by the vendor who first paints a compelling vision of value. Discover how mapping your sales process to the buyer’s journey, tailoring growth models to customer engagement, crafting clear and measurable value propositions, and embracing value-based pricing can build trust and accelerate sales.

Sales co-pilots like valueIQ.ai need value models in order to give the concrete insights into value that sellers want and that buyers need in order to make the best buying decisions. Doing this requires generative AI powered value model generation. vaueIQ.ai achieves this using the Ibbaka value model generation agent. This transforms how value models are used.

The main barrier to adopting value based pricing and sales is that sales people are not supported. Sales people need to be able to understand and easily communicate value in a way that the buyer will accept. They need a value coach. Ibbaka is going to be providing that value coach, we call it valueIQ, later this year and are now accepting sign ups for the beta program. Sign up now to get early access.

Many agents are being introduced to the market to help with the saes process. There are AIs for Sales Development Representatives, for crafting sales content and for analyzing calls. Most modern CRMs use AI to predict what will close and when. What will happen when these agents encounter agents acting for the buyer? This is happening today and the world is about to get a lot weirder. We offer case studies for buyers of CRMs and sales intelligence.