Value models are central to best practices in pricing. In the real world though, there have been many obstacles to practical applications. Value models are too expensive, they take too much time to develop and they are hard to maintain. The expertise to apply them to real world problems is scarce. Generative AI changes all that, making what was scarce abundant. This removes one layer of contrastaints and we we are entering a new era where value models are widely available and easy to apply. What new constraints will this reval?

There has been a lot of doom and gloom about trends in Net Revenue Retention. But there are still some companies driving extraordinary performance. We look at one example from the open PeakSpan Ibbaka Survey on Net Revenue Retention in 2024.