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Governance and Roles, Pricing strategy, HR Best Practices Steven Forth Governance and Roles, Pricing strategy, HR Best Practices Steven Forth

In early-stage innovation the product manager should drive pricing decisions

Who should own pricing decisions? There are as many opinions on this as there are pricing experts. For good reason. The answer to this question depends on the company's goals and organizational structure, and on just where the product is in the lifecycle.

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