Get your price right - grow revenue, profit, market share.

Ibbaka helps companies make pricing a critical part of their innovation and growth strategy. Our proven data-driven process combines a deep understanding of value creation and value-based pricing, with data analytics and new business models.


 We apply our decades of value-based pricing and go-to-market strategy expertise to improve your outcomes.


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We provide companies with the tools they need to continually evolve and optimize their pricing within the dynamic markets within which they compete. Our customers have the ability to track the outcomes of their pricing and adjust accordingly.



We are a consultancy & technology company built by experienced entrepreneurs


We combine consulting, analytical software & multi-source data to help companies execute on pricing strategy

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Working with the Ibbaka team, we found a way to frame our pricing model that immediately improved Customer Lifetime Value.
— Rob Attwell, COO, My Best Helper

We understand innovation because we live it

Working with people from Ibbaka helped Semios focus on the connection between our value metric and pricing metric to pave the way for our commercial success. They also helped us see the potential value of our data.
— Michael Gilbert, CEO, Semios
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