IBBAKA POWERS GROWTH

Value Drives the Subscription Economy

Ibbaka’s value and pricing platform allows B2B SaaS companies to Price Smarter, Sell Better and Grow Faster.

Never miss an update

Subscribe to the Value & Pricing Newsletter to get insights that help you supercharge your growth.

Ibbaka for Sales Teams

Roll out value based selling strategies with Ibbaka to consistently close more deals, drive down Customer Acquisition Costs and boost Average Contract Values.

Ibbaka for Customer Success Teams

Unlock the full potential of your customer success strategy with Ibbaka. Leverage our authoritative, value based tools, insights, and analysis to boost net retention, enhance customer satisfaction, and secure growth.

Ibbaka for Product and Marketing Teams

Eliminate pricing uncertainties with Ibbaka. Use our value based pricing approach to optimize monetization, encourage user adoption and drive revenue. Make your pricing as smart as the products you create.

Ibbaka for Investors

Support innovators in building the next great SaaS companies and increase the value of your investments. Use Ibbaka solutions to accelerate growth, improve retention and achieve value management and pricing excellence across your entire portfolio.

Ibbaka for Founders and CEOs

Less than 1% of SaaS companies reach $10m ARR. Increase your odds with Ibbaka value and pricing platform to grow revenue, scale operations, and build your brand.

Leading SaaS companies use Ibbaka to Price Smarter, Sell Better and Grow Faster

Featured
What are the emerging value drivers for generative AI agents and how will they be priced?
Steven Forth
What are the emerging value drivers for generative AI agents and how will they be priced?
Steven Forth

Major generative AI vendors are looking for ways to make solutions more compelling, that is to say higher value. What are the emergent strategies? How are they creating value? How will this value get priced?

Read More →
Steven Forth
IDC Names Ibbaka an Innovator in Price Optimization for Usage and Recurring Revenue Models
Harp Dhaliwal
IDC Names Ibbaka an Innovator in Price Optimization for Usage and Recurring Revenue Models
Harp Dhaliwal

IDC identified Ibbaka as one of its Innovators in the Price Optimization for Usage and Recurring Revenue Models space. Four companies are called out for their innovations in the space. Ibbaka is changing how companies build, manage and apply value models and use them in pricing, sales, and customer success.

Read More →
Harp Dhaliwal
Pricing AI: What role could AI play in pricing?
Steven Forth
Pricing AI: What role could AI play in pricing?
Steven Forth

AI is changing what we price. That is the theme of our April 26 talk at the Professional Pricing Society conference in Chicago. But it is also changing how we price. Let’s open up our thinking and explore different ways we could apply AI to pricing.

Read More →
Steven Forth
TCO or ROI or Value - Which Can Justify SaaS?
Steven Forth
TCO or ROI or Value - Which Can Justify SaaS?
Steven Forth

Total Cost of Ownership (TCO), Return on Investment (ROI) and Value are ll used in price setting an justification. How are these related? Which approach works best? A value model is at the heart of a successful value program and critical to managing churn.

Read More →
Steven Forth