Competitive Positioning

Scan Competition

Understanding your competitive landscape is foundational for effective pricing and positioning. This step involves systematically identifying direct and indirect competitors, analyzing their pricing models, and mapping their value propositions. By benchmarking your offering against others in the market, you gain clarity on where you stand, uncover gaps, and identify opportunities for differentiation. Executing this step requires gathering data on competitor products, pricing structures, and go-to-market strategies, as well as assessing how they communicate value to similar customer segments. This insight enables you to make informed decisions about where to focus your efforts and how to position your solution for maximum impact.