Competitive Positioning

Recommend Price Positioning

The final step synthesizes all previous insights to recommend a price positioning strategy that aligns with your overall business objectives and market realities. This involves segmenting your market based on value, defining the ideal customer profile for each segment, and aligning your pricing model to capture your fair share of the value you create. For B2B SaaS, Business AI, and AI Agent companies, this means designing pricing that reflects differentiated value, supports sustainable growth, and resonates with both buyers and investors. Executing this step ensures your pricing is not only competitive but also a true reflection of the value you deliver, driving both revenue and market leadership.