Competitive Positioning

Generate Category Value Map

A Category Value Map provides a holistic view of how value is created and delivered across your market segment. By building value models for leading solutions, you can compare the key value drivers, business metrics, and roles that matter most to your buyers. This process highlights not only what customers value, but also how your solution stacks up against alternatives. For CEOs, CROs, and CPOs, this step is critical for identifying your unique strengths and areas for improvement. It involves synthesizing data from public sources, customer feedback, and internal insights to create a visual map that guides both strategic and tactical decisions.