Competitive Positioning

Analyze Wins & Losses

Analyzing win/loss data provides actionable feedback on why deals are won or lost, revealing the real-world impact of your value proposition and pricing. This step goes beyond anecdotal evidence by systematically reviewing sales outcomes, estimating the role of value and pricing in each opportunity, and identifying patterns that influence success. For executive leaders, this analysis uncovers which segments respond best to your offer, where pricing may be a barrier, and how your sales approach aligns with buyer expectations. The insights gained here inform both product development and go-to-market strategies, ensuring continuous improvement.