Startup scaling

Reach Your Next Target

Ibbaka helps innovative B2B Startups exceed revenue targets by putting value at the heart of your Go-to-Market.

Only 1% of B2B SaaS companies reach $10m ARR. Improve your odds.

Built by founders for founders, Ibbaka’s Value and Pricing platform is designed to help you overcome today’s go-to-market challenges. Put value at the heart of your strategy to better address the needs of your buyers and customers.

Ibbaka helps startups

Improve win rates

Increase retention

Scale GTM

Tell your Value Story

Buying cycles are more complex than ever. Make sure the value and ROI of your solution is clear to accelerate approvals and win more business.

Prove your Value 

Build value models and plans to ensure customer ROI is clear, priming you for successful renewal and expansion.


Grow your Brand

Improve value delivery and adoption to build satisfaction and your brand.

Scale Operations

Use Ibbaka’s end-to-end value and pricing functionality to scale the reach and impact of your teams.

Jake Athey, VP Marketing & Customer Experience, Widen

“We have worked with Ibbaka on a series of projects to transform our pricing and strategic positioning. They provided us with the evidence and insight to make strategic decisions and execute with greater predictability.”

Improve the Odds of Success

Ibbaka works with B2B SaaS companies to drive growth and scale