Meet with the Ibbaka Team at the following events:

Upcoming Events



Professional Pricing Society (PPS) - 28th Annual Fall Pricing Workshop & Conference

October 25 - 27 San Diego, California

Ibbaka will be attending the 28th Annual Fall Pricing Conference in San Diego between Oct 25-27. Understanding the role of data in customer value creation is critical to effective value-based pricing and monetization strategy.

  • Please contact Karen Chiang (415.799.8236) or Steven Forth , if you would like to discuss pricing your B2B SaaS or Internet of Things offer.

How to Price Innovative New Offers - WORKSHOP



NOVEMBER 30, 2017 - 2:00 to 5:00 PM


At VentureLabs, 1200-555 West Hastings, Vancouver, BC (Harbour Centre)

Join us for a three-hour workshop on how to price early-stage innovations, facilitated by Ibbaka partner Steven Forth.  

Steven has helped companies ranging from start-ups to Fortune 500 drive returns and increase profit, and is recognized as one of the world's leading pricing experts by OpenView Venture Partners. 


This workshop is for investors, directors, CEOs and revenue and product leaders.

You will leave with a solid, tested methodology for:

      -   understanding economic and emotional value of a new offer
      -   using these insights to devise a pricing strategy

This will greatly improve the odds of a successful product launch and make sure you are shaping the long-term market in your own interests.


Pricing is a critical success factor for the launch of new products and services. Too many companies leave pricing to the end of the launch process and simply guess at the price. You cannot afford to guess.

This workshop will give you a process for making the right strategic choices.

The result is pricing that reinforces your value proposition and helps you to execute on your strategy. Failure to price effectively at product launch can cripple new offers, and even markets, for years.


Full price  -------------------------------------------------------------          $ 495.00

Early- bird discount: 40%  -----------------------------------------------        $ 297.00
(Valid until November 19, 2017. Limit 2 tickets per order.                                                                     Eligible for additional 20% group discount for party of 2)

Group discount : 20% --------------------------------------------------          $396.00
(20% off per ticket for parties of 2 to 5. Limit 5 tickets per order)


BUY TICKET - Click Here


For any inquiries regarding the workshop, please contact us at

The workshop is limited to 20 attendees

This seminar will be offered in Toronto, Boston, Seattle and San Francisco in 2018.

Past Events

OpenText Enterprise World 2017 - Digital Disruption

July 10-13 Metro Toronto Convention Centre


Understanding the value of the new technologies of digital disruption is critical. These technologies will only succeed if they can be priced in a way that communicates and reinforces their value. Ibbaka will be at this event to help innovators take their innovations to the next step.

Past Events

Best in SaaS Toronto Ontario, June 28 with Timia Capital

Timia Best in SaaS

Ibbaka is working with Timia Capital to organize a morning conversation on pricing for SaaS. Please contact if you are interested in attending. We will be having some special guest speakers!


When: Wednesday, June 28th 7:30-9:30 am

Where: OneEleven West Garage

325 Front St W, Toronto, ON M5V 2Y1


Liveworx 2017 in Boston MA - May 22-25 2017

Event summary post: Pricing the Internet of Things: Insights from Liveworx

Ibbaka partner Steven Forth will be giving a talk "How will the Internet of Things Transform Pricing?" 

Pricing is one of the critical places you can innovate. The Internet of Things makes possible new pricing models that directly connect value to price. The companies that introduce new value-based pricing models often come to dominate their market. In this session, Industrial Internet of Things pricing expert Steven Forth will present a simple process for developing your pricing strategy and making pricing part of your innovation. Pricing is the most powerful lever you have to immediately increase revenue or profit or market share. It is where all of your work on understanding your market, customers and their buying process come together. Pricing excellence is critical to winning in the new Internet of Things world.

Contact us if you are interested in pricing your Internet of Things offers.  


New Ventures BC Startup Sprint in Vancouver BC - April 22 2017

Ibbaka partner Steven Forth will talk about pricing new innovations from 1:15 to 2:15. Too often, pricing is an afterthought and as a result new innovations fail when brought to market. In this presentation for New Ventures BC Steven will share a simple process for making pricing part of your innovation process.

Contact us if you would like to make pricing a pillar of your innovation strategy

See the presentation slides on Slideshare