Pricing is the single most powerful lever to increase revenue, profit, market share.

Ibbaka partner Steven Forth is recognized as one of the world's leading pricing experts by OpenView Venture Partners.

As a company built by entrepreneurs who understand innovation, our passion is to improve product launch as well as in-market success through better pricing strategy and execution.

We take insights about value, market segmentation, target customers and buying processes, and combine them to develop pricing models that optimize results for the buyer and seller.


Ibbaka will help you redesign your pricing to:



value to your customers


for profit, revenue, market share


the best customers

We combine end-user experience, value-based pricing & data analysis to answer key business questions, and recommend immediate actions to improve pricing strategy.

We Serve:

Business-to-Business (B2B) Software as a Service (SaaS) Companies

Industrial Internet of Things (IIoT) Companies

Multi-sided Market Platform Businesses


Contact Us to Improve Your Pricing and
Increase Revenue - Profit - Market Share

Ibbaka privacy policy