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      <image:title>Market Blog - Pricing Predictions for 2026 - the SaaStr, Growth Unhinged, Theory Capital, Ibbaka Mashup - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing Predictions for 2026 - the SaaStr, Growth Unhinged, Theory Capital, Ibbaka Mashup</image:title>
      <image:caption>Steven Forth is a principle at Ibbaka and valueIQ. Connect on LinkedIn</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing Predictions for 2026 - the SaaStr, Growth Unhinged, Theory Capital, Ibbaka Mashup - Make it stand out</image:title>
      <image:caption>The valueIQ Pricing Intelligence Agent is now available, give it a try.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing Predictions for 2026 - the SaaStr, Growth Unhinged, Theory Capital, Ibbaka Mashup - Make it stand out</image:title>
      <image:caption>Comparison of four experts predictions on SaaS, AI and Pricing in 2026, generated Dec. 29, 2025 using Perplexity.</image:caption>
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      <image:title>Market Blog - Pricing Predictions for 2026 - the SaaStr, Growth Unhinged, Theory Capital, Ibbaka Mashup - Make it stand out</image:title>
      <image:caption>Early indicators for the predictions.</image:caption>
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    <lastmod>2025-12-29</lastmod>
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      <image:title>Market Blog - B2B SaaS and Agentic AI Pricing Predictions for 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - B2B SaaS and Agentic AI Pricing Predictions for 2026</image:title>
      <image:caption>Steven Forth is a principle at Ibbaka and valueIQ. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - B2B SaaS and Agentic AI Pricing Predictions for 2026 - Make it stand out</image:title>
      <image:caption>Leading Reasoning Models as at December 29, 2025, Ibbaka Research</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - B2B SaaS and Agentic AI Pricing Predictions for 2026 - Make it stand out</image:title>
      <image:caption>Tom Tunguz: Gemini 3 Flash represents a step function increase in model deflation, Dec. 17, 2025</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - B2B SaaS and Agentic AI Pricing Predictions for 2026 - Make it stand out</image:title>
      <image:caption>The valueIQ Pricing Intelligence Agent is now available, give it a try.</image:caption>
    </image:image>
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    <lastmod>2025-12-22</lastmod>
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      <image:title>Market Blog - The opposable mind and pricing - Applying Roger Martin to critical pricing decisions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - The opposable mind and pricing - Applying Roger Martin to critical pricing decisions</image:title>
      <image:caption>Steven Forth is a principle at Ibbaka and valueIQ. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/44c336b0-063c-494d-acbf-c6ed847c60bf/Screen+Shot+2025-12-20+at+6.47.02+AM.png</image:loc>
      <image:title>Market Blog - The opposable mind and pricing - Applying Roger Martin to critical pricing decisions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a3104417-6395-4f06-b4f4-a313f36fc7c9/Screen+Shot+2025-12-20+at+3.40.27+PM.png</image:loc>
      <image:title>Market Blog - The opposable mind and pricing - Applying Roger Martin to critical pricing decisions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/466088e5-88f8-4fde-9138-96ab04a7a9b8/Screen+Shot+2025-12-20+at+3.56.59+PM.png</image:loc>
      <image:title>Market Blog - The opposable mind and pricing - Applying Roger Martin to critical pricing decisions - Make it stand out</image:title>
      <image:caption>Market Dynamics: How Price Elasticity of Demand and Cross Price Elasticity Interact</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/7ca06006-8c5a-442f-97a0-c024bc5b378b/Screen+Shot+2025-12-21+at+5.48.22+AM.png</image:loc>
      <image:title>Market Blog - The opposable mind and pricing - Applying Roger Martin to critical pricing decisions - Make it stand out</image:title>
      <image:caption>From Economics.help article on Giffen Goods</image:caption>
    </image:image>
  </url>
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      <image:title>Market Blog - Will user-based pricing make a comeback for AI? 2026 Trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Will user-based pricing make a comeback for AI? 2026 Trends</image:title>
      <image:caption>Steven Forth is a principle at Ibbaka and valueIQ. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b8fcd4c4-a926-44f4-94b2-54de046d810c/valueIQ-banner-1200x260-A.gif</image:loc>
      <image:title>Market Blog - Will user-based pricing make a comeback for AI? 2026 Trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/the-evolution-of-ai-pricing-models-update-for-the-end-of-2025</loc>
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      <image:title>Market Blog - The evolution of AI pricing models - update for the end of 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - The evolution of AI pricing models - update for the end of 2025</image:title>
      <image:caption>Steven Forth is a principle at Ibbaka and valueIQ. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f499a8f4-365e-4d61-b1d4-f96bfb250426/valueIQ-1200x260-Minutes-Not-Months.gif</image:loc>
      <image:title>Market Blog - The evolution of AI pricing models - update for the end of 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/8d1d7cfb-6ad6-4751-9948-67617041b07b/Screen+Shot+2025-12-13+at+9.08.56+AM.png</image:loc>
      <image:title>Market Blog - The evolution of AI pricing models - update for the end of 2025 - Make it stand out</image:title>
      <image:caption>Interactions between Vibe Coding, Credit Based Pricing and Pricing Transparency</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1a5d266d-7a4c-4d32-9cf2-7ce205e04e8a/Screen+Shot+2025-12-15+at+6.29.06+AM.png</image:loc>
      <image:title>Market Blog - The evolution of AI pricing models - update for the end of 2025 - Make it stand out</image:title>
      <image:caption>Results of an Ibbaka LinkedIn poll on B2B SaaS and Business AI pricing trends for 2026. Data collected December 12 to 15. N = 93.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/vibe-coding-agents-and-credits-our-most-popular-blog-posts-in-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f323b550-5e56-4027-abe7-df7439413c22/ibbaka-value-and-pricing-blog-Vibe-coding-agents-and-credits-our-most-popular-blog-posts-in-2025.jpg</image:loc>
      <image:title>Market Blog - Vibe coding, agents and credits - our most popular blog posts in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Vibe coding, agents and credits - our most popular blog posts in 2025</image:title>
      <image:caption>Steven Forth is a principle at Ibbaka and valueIQ. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b8fcd4c4-a926-44f4-94b2-54de046d810c/valueIQ-banner-1200x260-A.gif</image:loc>
      <image:title>Market Blog - Vibe coding, agents and credits - our most popular blog posts in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/credit-based-pricing-how-companies-are-managing-credits-across-tiers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f141d6ed-b701-443d-84e4-9b6f50631503/ibbaka-value-and-pricing-blog-Credit-Based-Pricing-how-companies-are-managing-credits-across-tiers.jpg</image:loc>
      <image:title>Market Blog - Credit Based Pricing - how companies are managing credits across GBB tiers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Credit Based Pricing - how companies are managing credits across GBB tiers</image:title>
      <image:caption>Steven Forth is a principle at Ibbaka and valueIQ. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b8fcd4c4-a926-44f4-94b2-54de046d810c/valueIQ-banner-1200x260-A.gif</image:loc>
      <image:title>Market Blog - Credit Based Pricing - how companies are managing credits across GBB tiers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1f74c4f4-d510-43ff-8e7c-3b9ac290c2c8/Concept+blend+for+GBB+%28Tiered%29+Pricing+and+Credit+Based+Pricing+%281%29.png</image:loc>
      <image:title>Market Blog - Credit Based Pricing - how companies are managing credits across GBB tiers - Make it stand out</image:title>
      <image:caption>Concept blend of GBB Tiered Pricing and Credit Based Pricing generated by Ibbaka, November 24, 2025.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-granular-should-credit-pricing-models-get</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/52b67bce-e84f-4f17-b5d0-afb56378a2b1/ibbaka-value-and-pricing-blog-How-granular-should-credit-pricing-models-get.jpg</image:loc>
      <image:title>Market Blog - How granular should credit pricing models get? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - How granular should credit pricing models get?</image:title>
      <image:caption>Steven Forth is a principle at Ibbaka and valueIQ. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b8fcd4c4-a926-44f4-94b2-54de046d810c/valueIQ-banner-1200x260-A.gif</image:loc>
      <image:title>Market Blog - How granular should credit pricing models get? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/4d523fc9-4504-4ad4-9bbf-b87b251fff91/Screen+Shot+2025-11-18+at+8.25.11+AM.png</image:loc>
      <image:title>Market Blog - How granular should credit pricing models get? - Make it stand out</image:title>
      <image:caption>Credits are more granular when the goal is to track costs, it is less granular when the goal is to track value.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/what-does-ai-mean-for-pricing-transparency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5dd0bdbe-09b6-4dfe-ae79-84d9d70ea868/ibbaka-value-and-pricing-blog-What-does-AI-mean-for-pricing-transparency.jpg</image:loc>
      <image:title>Market Blog - What does AI mean for pricing transparency? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - What does AI mean for pricing transparency?</image:title>
      <image:caption>Steven Forth is a principle at Ibbaka and valueIQ. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b8fcd4c4-a926-44f4-94b2-54de046d810c/valueIQ-banner-1200x260-A.gif</image:loc>
      <image:title>Market Blog - What does AI mean for pricing transparency? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5f1530b3-fdc2-4856-9122-42d84693cabc/Screen+Shot+2025-11-09+at+11.54.36+AM.png</image:loc>
      <image:title>Market Blog - What does AI mean for pricing transparency? - Make it stand out</image:title>
      <image:caption>Pricing transparency matrix from Ibbaka Pricing Transparency - a conversation with Xiaohe Li, Stella Penso, Kyle Westra, March 29, 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/17ff45b3-4b2a-4a9a-b0ae-b63df4f49fb9/Screen+Shot+2025-11-03+at+12.53.29+PM.png</image:loc>
      <image:title>Market Blog - What does AI mean for pricing transparency? - Make it stand out</image:title>
      <image:caption>Ibbaka Pricing Transparency Matrix, November 2025</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-model-or-pricing-process-which-is-right-for-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/bbccad2b-3419-4396-bfa4-01d3bf53c4b5/ibbaka-value-and-pricing-blog-Pricing-model-or-pricing-process-which-is-right-for-you.jpg</image:loc>
      <image:title>Market Blog - Pricing model or pricing process - which is right for you? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing model or pricing process - which is right for you?</image:title>
      <image:caption>Steven Forth is a principle at Ibbaka and valueIQ. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/56c270e7-dd26-4091-a360-fe157a6007d4/valueIQ-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Pricing model or pricing process - which is right for you? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/56a3ba85-24c7-4019-ae79-5ea91c6089d0/Screen+Shot+2025-11-05+at+3.48.59+PM.png</image:loc>
      <image:title>Market Blog - Pricing model or pricing process - which is right for you? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/7c82932f-3203-451a-9b7e-941e7ceef99b/Screen+Shot+2025-11-08+at+7.44.08+AM.png</image:loc>
      <image:title>Market Blog - Pricing model or pricing process - which is right for you? - Make it stand out</image:title>
      <image:caption>LinkedIn poll on pricing models and pricing process from November 6 to 8, 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d234b05f-ce57-428d-923d-1404b5ba0ad3/Screen+Shot+2025-11-08+at+7.31.59+AM.png</image:loc>
      <image:title>Market Blog - Pricing model or pricing process - which is right for you? - Make it stand out</image:title>
      <image:caption>LinkedIn poll on pricing models and pricing process from November 6 to 8, 2025</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-will-ai-in-the-buying-process-impact-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e538b17e-ed5a-47a2-a5d7-c9a4e0ea4054/ibbaka-value-and-pricing-blog-How-AI-in-the-buying-process-will-impact-pricing.jpg</image:loc>
      <image:title>Market Blog - How will AI in the buying process impact pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - How will AI in the buying process impact pricing?</image:title>
      <image:caption>Steven Forth is a principle at Ibbaka and valueIQ. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/56c270e7-dd26-4091-a360-fe157a6007d4/valueIQ-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - How will AI in the buying process impact pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/51838388-29bb-44ff-9a2c-ba511e337986/Screen+Shot+2025-10-24+at+7.57.14+AM.png</image:loc>
      <image:title>Market Blog - How will AI in the buying process impact pricing? - Make it stand out</image:title>
      <image:caption>Screenshot of Vender’s Ruth AI, October 24, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/32692ebb-7ab8-4d76-b348-51d97d256d2d/Screen+Shot+2025-10-24+at+10.25.08+AM.png</image:loc>
      <image:title>Market Blog - How will AI in the buying process impact pricing? - Make it stand out</image:title>
      <image:caption>Wynter page for AI bots. Accessed October 24, 2025.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/the-new-currency-how-credit-models-accelerate-saas-growth-with-brandon-hickie-reprise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/840fe927-d32e-49b5-8fb2-3d01020ebbe3/ibbaka-value-and-pricing-blog-The-new-currency-how-credit-models-accelerate-SaaS-growth-with-Brandon-Hickie-reprise.jpg</image:loc>
      <image:title>Market Blog - The new currency: how credit models accelerate SaaS growth with Brandon Hickie reprise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - The new currency: how credit models accelerate SaaS growth with Brandon Hickie reprise</image:title>
      <image:caption>Steven Forth is a principle at Ibbaka and valueIQ. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/56c270e7-dd26-4091-a360-fe157a6007d4/valueIQ-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - The new currency: how credit models accelerate SaaS growth with Brandon Hickie reprise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/498d6496-a15a-4653-9698-86c2de2a066c/The+New+Currency+With+Brandon+Hickie+October+16+Post+Recording.png</image:loc>
      <image:title>Market Blog - The new currency: how credit models accelerate SaaS growth with Brandon Hickie reprise - Make it stand out</image:title>
      <image:caption>From the The New Currency Model webinar. October 16, 2025. Research from October 1 to 5 2025. N = 214.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/when-scarcity-becomes-abundance-value-models-everywhere</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d5412af0-37ac-4449-acbf-49b73996490d/ibbaka-value-and-pricing-blog-When-scarcity-becomes-abundance-value-models-everywhere.jpg</image:loc>
      <image:title>Market Blog - When scarcity becomes abundance - value models everywhere - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - When scarcity becomes abundance - value models everywhere</image:title>
      <image:caption>Steven Forth is a principle at Ibbaka and valueIQ. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/56c270e7-dd26-4091-a360-fe157a6007d4/valueIQ-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - When scarcity becomes abundance - value models everywhere - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - When scarcity becomes abundance - value models everywhere - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/agent-strategies-in-crm-and-the-emergence-of-headless-crm-bdjr5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f700f620-98ec-431d-baa9-93ceb1005676/ibbaka-value-and-pricing-blog-Value-in-the-API-Management-category.jpg</image:loc>
      <image:title>Market Blog - Value in the API Management category - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Value in the API Management category</image:title>
      <image:caption>Steven Forth is a Principle at Ibbaka and a founder at valueIQ.ai. Connect on LinkedIn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/56c270e7-dd26-4091-a360-fe157a6007d4/valueIQ-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Value in the API Management category - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/9005e2f8-5afc-4b56-bea0-d47f57ee5876/Screen+Shot+2025-09-21+at+8.35.45+AM.png</image:loc>
      <image:title>Market Blog - Value in the API Management category - Make it stand out</image:title>
      <image:caption>From Ibbaka Category Value Report: API Management Systems, September 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e0de63a5-1818-4e7f-9cde-799a9c9a10e3/Screen+Shot+2025-09-21+at+8.37.02+AM.png</image:loc>
      <image:title>Market Blog - Value in the API Management category - Make it stand out</image:title>
      <image:caption>From Ibbaka Category Value Report: API Management Systems, September 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Value in the API Management category - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/five-objections-to-credit-based-pricing-and-how-to-manage-them</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/db34c730-2a28-4726-a452-4b088eaad571/ibbaka-value-and-pricing-blog-Five-objections-to-credit-based-pricing-and-how-to-manage-them.jpg</image:loc>
      <image:title>Market Blog - Five objections to credit based pricing and how to manage them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Five objections to credit based pricing and how to manage them</image:title>
      <image:caption>Steven Forth is a principle at Ibbaka and valueIQ.ai. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2aba6db4-7ea7-4e20-a2ff-fd0189d28677/Screen+Shot+2025-10-08+at+7.03.41+AM.png</image:loc>
      <image:title>Market Blog - Five objections to credit based pricing and how to manage them - Make it stand out</image:title>
      <image:caption>Ibbaka research on objections to credit-based pricing, from interviews conducted October 1 to 8.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/48304a32-9128-4c5e-a892-8a61f9e39678/Screen+Shot+2025-10-08+at+7.03.57+AM.png</image:loc>
      <image:title>Market Blog - Five objections to credit based pricing and how to manage them - Make it stand out</image:title>
      <image:caption>Ibbaka research on objections to credit-based pricing, from interviews conducted October 1 to 8.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/12becf3b-c083-425f-8c88-26d95ac6067f/Screen+Shot+2025-10-08+at+9.47.46+AM.png</image:loc>
      <image:title>Market Blog - Five objections to credit based pricing and how to manage them - Make it stand out</image:title>
      <image:caption>John Maeda’s Ten Laws of Simplicity. From</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/aac39f2e-23d4-497b-a4a7-c33129d30e9f/Value+Model+Generation+Agent+in+Context+September+9%2C+2025+%286%29.png</image:loc>
      <image:title>Market Blog - Five objections to credit based pricing and how to manage them - Make it stand out</image:title>
      <image:caption>valueIQ.ai pricing model for sales agent</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Five objections to credit based pricing and how to manage them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/agent-strategies-in-crm-and-the-emergence-of-headless-crm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0136929c-cd3e-4b15-9d7e-543b04e95080/ibbaka-value-and-pricing-blog-Agent-strategies-in-CRM-and-the-emergence-of-headless-CRM.jpg</image:loc>
      <image:title>Market Blog - Agent strategies in CRM (and the emergence of headless CRM) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Agent strategies in CRM (and the emergence of headless CRM)</image:title>
      <image:caption>Steven Forth is a principle at Ibbaka and valueIQ.ai. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/dac3880f-e5b2-41de-82f8-ac5d17e9442e/NRR-PeakSpan-Ibbaka-Survey-Banner-1200x260.jpg</image:loc>
      <image:title>Market Blog - Agent strategies in CRM (and the emergence of headless CRM) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b5560bc9-3f85-4a7f-b7a5-8985f830e8d9/Screen+Shot+2025-10-05+at+6.15.14+PM.png</image:loc>
      <image:title>Market Blog - Agent strategies in CRM (and the emergence of headless CRM) - Make it stand out</image:title>
      <image:caption>Ibbaka research on agent adoption in the CRM category, Part 1, October 6, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/26b22af4-6653-4198-9ace-629e420cd294/Screen+Shot+2025-10-05+at+6.16.31+PM.png</image:loc>
      <image:title>Market Blog - Agent strategies in CRM (and the emergence of headless CRM) - Make it stand out</image:title>
      <image:caption>Ibbaka research on agent adoption in the CRM category, Part 2, October 6, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/91b6bd48-8d93-4a02-b637-84796e5648e9/Screen+Shot+2025-10-05+at+6.39.43+PM.png</image:loc>
      <image:title>Market Blog - Agent strategies in CRM (and the emergence of headless CRM) - Make it stand out</image:title>
      <image:caption>Ibbaka research on agent pricing in the CRM market, Part 1. October 6, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0b07c3b8-4468-4376-a42f-533b5b12ec7a/Screen+Shot+2025-10-05+at+6.40.34+PM.png</image:loc>
      <image:title>Market Blog - Agent strategies in CRM (and the emergence of headless CRM) - Make it stand out</image:title>
      <image:caption>Ibbaka research on agent pricing in the CRM market, Part 2. October 6, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/fd63ea5b-eceb-426a-91e1-8df26bca9985/Screen+Shot+2025-10-06+at+6.26.46+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies in CRM (and the emergence of headless CRM) - Make it stand out</image:title>
      <image:caption>Ibbaka research on headless CRM pricing, Part 1. October 6, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/47d49257-5f05-4990-b67a-6dd0d5bb131f/Screen+Shot+2025-10-06+at+6.27.07+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies in CRM (and the emergence of headless CRM) - Make it stand out</image:title>
      <image:caption>Ibbaka research on headless CRM pricing, Part 2. October 6, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Agent strategies in CRM (and the emergence of headless CRM) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ibbaka-october-webinars-on-ai-and-pricing-roles-credit-pricing-models</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/10daf131-34ad-48a1-98ff-b26cb45b0fc5/ibbaka-value-and-pricing-blog-Ibbaka-October-Webinars-on-AI-and-Pricing-Roles%2BCredit-Pricing-Models.jpg</image:loc>
      <image:title>Market Blog - Ibbaka October Webinars on AI and Pricing Roles + Credit Pricing Models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Ibbaka October Webinars on AI and Pricing Roles + Credit Pricing Models</image:title>
      <image:caption>Steven Forth is a principle at Ibbaka and valueIQ. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/8f9a6673-27b4-47f0-bc4b-fbd14e46b7d4/Ibbaka-PricingIO-ImpactPricing-Webinar-October-1st-banner-1200x675.jpg</image:loc>
      <image:title>Market Blog - Ibbaka October Webinars on AI and Pricing Roles + Credit Pricing Models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/76e4af7f-eacb-4d26-9b6d-aeba6626df62/Screen+Shot+2025-09-28+at+2.11.27+PM.png</image:loc>
      <image:title>Market Blog - Ibbaka October Webinars on AI and Pricing Roles + Credit Pricing Models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5bc297f6-af04-497a-bd89-390f389a2ff6/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Ibbaka October Webinars on AI and Pricing Roles + Credit Pricing Models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-will-ai-change-pricing-roles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/4b55f0ea-60a5-401d-9c9c-ceded236ac65/ibbaka-value-and-pricing-blog-How-will-AI-change-pricing-roles.jpg</image:loc>
      <image:title>Market Blog - How will AI change pricing roles? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - How will AI change pricing roles?</image:title>
      <image:caption>Steven Forth is a principle at Ibbaka and valueIQ. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/377d9fc3-0e98-4d08-b134-0ce53cfa3917/Screen+Shot+2025-09-12+at+4.51.00+PM.png</image:loc>
      <image:title>Market Blog - How will AI change pricing roles? - Make it stand out</image:title>
      <image:caption>Ibbaka’s prediction on new pricing roles, September 15, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/373fab17-ebe6-4814-a0d4-278ca629604e/Screen+Shot+2025-09-14+at+7.58.42+AM.png</image:loc>
      <image:title>Market Blog - How will AI change pricing roles? - Make it stand out</image:title>
      <image:caption>Results of Ibbaka LinkedIn Poll conducted Sept. 10 to 12, 2025. Overall Data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/7e7fc099-6800-4adc-b3ef-62b2cd3577ea/Screen+Shot+2025-09-14+at+8.00.26+AM.png</image:loc>
      <image:title>Market Blog - How will AI change pricing roles? - Make it stand out</image:title>
      <image:caption>Results of Ibbaka LinkedIn Poll conducted Sept. 10 to 12, 2025. Broken down by group.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/cfb7b83c-7a5b-47ab-8e78-5b9943ee3447/Screen+Shot+2025-09-12+at+10.43.49+AM.png</image:loc>
      <image:title>Market Blog - How will AI change pricing roles? - Make it stand out</image:title>
      <image:caption>Changes in Sales Roles: From Veronika Wax at Demodesk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f823dfe2-d105-4601-a468-898481604c52/Screen+Shot+2025-09-12+at+11.47.49+AM.png</image:loc>
      <image:title>Market Blog - How will AI change pricing roles? - Make it stand out</image:title>
      <image:caption>Table summarizing key pricing roles and skills in fall 2025. Prepared by Ibbaka, Sept. 12, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/377d9fc3-0e98-4d08-b134-0ce53cfa3917/Screen+Shot+2025-09-12+at+4.51.00+PM.png</image:loc>
      <image:title>Market Blog - How will AI change pricing roles? - Make it stand out</image:title>
      <image:caption>New pricing related roles in an AI and agent centric world. Ibbaka, Sept. 15, 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5bc297f6-af04-497a-bd89-390f389a2ff6/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - How will AI change pricing roles? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/four-perspectives-on-credit-based-pricing-for-ai-agents</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b73a8d05-7e45-4f88-be21-0784659ad80b/ibbaka-value-and-pricing-blog-Four-perspectives-on-credit-based-pricing-for-AI-agents.jpg</image:loc>
      <image:title>Market Blog - Four perspectives on credit based pricing for AI agents - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Four perspectives on credit based pricing for AI agents</image:title>
      <image:caption>Steven Forth is a principle at Ibbaka and valueIQ.ai. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ad122485-0fe2-4cbd-b32e-9e0489271a67/Screen+Shot+2025-09-10+at+9.22.32+AM.png</image:loc>
      <image:title>Market Blog - Four perspectives on credit based pricing for AI agents - Make it stand out</image:title>
      <image:caption>table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a5ac0d64-d52f-4ac4-90b8-ac24a6dd7ab6/Screen+Shot+2025-09-10+at+10.30.42+AM.png</image:loc>
      <image:title>Market Blog - Four perspectives on credit based pricing for AI agents - Make it stand out</image:title>
      <image:caption>Hubspot AI credits per month, accessed Sept. 10, 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c1ff5e21-2749-4967-a755-986c72371a66/Screen+Shot+2025-09-10+at+10.35.30+AM.png</image:loc>
      <image:title>Market Blog - Four perspectives on credit based pricing for AI agents - Make it stand out</image:title>
      <image:caption>HubSpot AI Credit Packages</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5bc297f6-af04-497a-bd89-390f389a2ff6/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Four perspectives on credit based pricing for AI agents - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/a-guide-to-the-design-of-credit-based-pricing-for-ai-agents</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/47601ade-0979-48b8-9b82-c46c99f30553/ibbaka-value-and-pricing-blog-A-guide-to-the-design-of-credit-based-pricing-for-AI-agents.jpg</image:loc>
      <image:title>Market Blog - A guide to the design of credit-based pricing for AI agents - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - A guide to the design of credit-based pricing for AI agents</image:title>
      <image:caption>Steven Forth is a principle at Ibbaka and valueIQ.ai. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - A guide to the design of credit-based pricing for AI agents - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0d84398d-2f09-4e9e-9514-4d1dd245d764/Screen+Shot+2025-09-01+at+9.05.32+AM.png</image:loc>
      <image:title>Market Blog - A guide to the design of credit-based pricing for AI agents - Make it stand out</image:title>
      <image:caption>Snowflake pricing page on Sept. 1, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d8f23c7a-cedb-4982-af7c-923b39296b97/Screen+Shot+2025-09-01+at+6.45.42+PM.png</image:loc>
      <image:title>Market Blog - A guide to the design of credit-based pricing for AI agents - Make it stand out</image:title>
      <image:caption>The basic structure of credit pricing systems, Ibbaka Sept. 7, 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/092091b8-da3f-4a58-980c-f73372b98d1e/Credit+Based+Pricing.png</image:loc>
      <image:title>Market Blog - A guide to the design of credit-based pricing for AI agents - Make it stand out</image:title>
      <image:caption>Credits can be packaged into tiered pricing systems, Ibbaka Sept. 7, 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0112de4e-4ed5-4c1b-9ff2-ad9249694e8f/Screen+Shot+2025-09-06+at+1.38.14+PM.png</image:loc>
      <image:title>Market Blog - A guide to the design of credit-based pricing for AI agents - Make it stand out</image:title>
      <image:caption>Credit based pricing is an integrative system based on five design goals: Value, Cost, Transparency, Predictability, Fungibility. Ibbaka, September 7, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/57f9d336-d09b-4049-a39a-f82cd4f0259c/Screen+Shot+2025-06-15+at+10.37.02+AM.png</image:loc>
      <image:title>Market Blog - A guide to the design of credit-based pricing for AI agents - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/competition-for-data-control-pushing-api-prices-higher</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e529e592-c6d7-459e-a84a-53797e4ba07b/ibbaka-value-and-pricing-blog-Competition-for-data-control-will-push-API-prices-higher.jpg</image:loc>
      <image:title>Market Blog - Competition for data control will push API prices higher - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Competition for data control will push API prices higher</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/6e7b52bc-5b3e-45d6-8ecc-f0a5c75fa9db/Screen+Shot+2025-08-23+at+1.03.53+PM.png</image:loc>
      <image:title>Market Blog - Competition for data control will push API prices higher - Make it stand out</image:title>
      <image:caption>B2B SaaS changes in API access in response to AI, August 23, 2025. Ibbaka Research.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d1d99543-8ec8-4e4c-8214-bd5e8f7e44cd/Screen+Shot+2025-08-23+at+1.05.52+PM.png</image:loc>
      <image:title>Market Blog - Competition for data control will push API prices higher - Make it stand out</image:title>
      <image:caption>Social Media Platofrm changes in API access in response to AI, August 23, 2025. Ibbaka Research.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e4f3f6eb-b644-4a6f-9453-457061761e04/Data+Value+and+Dollar+Flow+in+AI+APIs+%283%29.png</image:loc>
      <image:title>Market Blog - Competition for data control will push API prices higher - Make it stand out</image:title>
      <image:caption>Direction of data flow in APIs used in AI. Ibbaka, August 23, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2cdb5717-86bb-4543-8928-624b8c24848b/Data+Value+and+Dollar+Flow+in+AI+APIs+%284%29.png</image:loc>
      <image:title>Market Blog - Competition for data control will push API prices higher - Make it stand out</image:title>
      <image:caption>Direction of value flow in APIs used in AI. Ibbaka, August 23, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/05bf591e-c377-4be2-ac31-13a6d36022ab/Data+Value+and+Dollar+Flow+in+AI+APIs+%285%29.png</image:loc>
      <image:title>Market Blog - Competition for data control will push API prices higher - Make it stand out</image:title>
      <image:caption>Direction of dollar flow in APIs used in AI. Ibbaka, August 23, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Competition for data control will push API prices higher - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/two-years-with-ai-how-it-changed-my-work-my-thinkingand-what-comes-next</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/6569b5b9-b220-46bc-b21d-b391fff660b3/ibbaka-value-and-pricing-blog-Two-Years-With-AI-How-It-Changed-My-Work-My-Thinking-and-What-Comes-Next.jpg</image:loc>
      <image:title>Market Blog - Two Years With AI: How It Changed My Work, My Thinking—and What Comes Next - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/04e02377-f5f1-4435-8587-454fd58a5b71/edward-wong.png</image:loc>
      <image:title>Market Blog - Two Years With AI: How It Changed My Work, My Thinking—and What Comes Next</image:title>
      <image:caption>Edward Wong is the Manager of Research and Community at Ibbaka. See his LinkedIn profile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Two Years With AI: How It Changed My Work, My Thinking—and What Comes Next - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/peakspan-capital-and-ibbaka-launch-3rd-annual-nrr-survey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e6b4b92f-4381-4c8d-8181-2c96be03d585/ibbaka-value-and-pricing-blog-PeakSpan-Capital-and-Ibbaka-launch-3rd-annual-NRR-survey.jpg</image:loc>
      <image:title>Market Blog - PeakSpan Capital and Ibbaka launch 3rd Annual NRR survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - PeakSpan Capital and Ibbaka launch 3rd Annual NRR survey</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/dac3880f-e5b2-41de-82f8-ac5d17e9442e/NRR-PeakSpan-Ibbaka-Survey-Banner-1200x260.jpg</image:loc>
      <image:title>Market Blog - PeakSpan Capital and Ibbaka launch 3rd Annual NRR survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d516eb8c-ac19-463f-9e75-f298b1f63095/Screen+Shot+2025-08-20+at+9.15.50+AM.png</image:loc>
      <image:title>Market Blog - PeakSpan Capital and Ibbaka launch 3rd Annual NRR survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - PeakSpan Capital and Ibbaka launch 3rd Annual NRR survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/agent-strategies-in-the-learning-space-lms-lcms-lxp-microlearning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e58c346e-6965-42a8-bbf9-138e25267f10/ibbaka-value-and-pricing-blog-Agent-strategies-in-the-learning-space-LMS-LCMS-LXP-Microlearning.jpg</image:loc>
      <image:title>Market Blog - Agent strategies in the learning space (LMS, LCMS, LXP, Microlearning) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Agent strategies in the learning space (LMS, LCMS, LXP, Microlearning)</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Agent strategies in the learning space (LMS, LCMS, LXP, Microlearning) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a01be7d2-9e18-4f97-bbc6-1a7d3cd729a7/Screen+Shot+2025-08-16+at+9.04.11+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies in the learning space (LMS, LCMS, LXP, Microlearning) - Make it stand out</image:title>
      <image:caption>Agent strategies at learning technology companies (LMS, LCMS, LXP, microlearning). Ibbaka research, August 16, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0fe1aaef-4649-430f-a0f8-39346bffa792/Screen+Shot+2025-08-16+at+9.46.20+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies in the learning space (LMS, LCMS, LXP, Microlearning) - Make it stand out</image:title>
      <image:caption>Types of agents at different learning technology companies, 1 of 2. Ibbaka research, August 15, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/05e99c1a-f983-43b0-b9b0-27d377724498/Screen+Shot+2025-08-16+at+9.47.10+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies in the learning space (LMS, LCMS, LXP, Microlearning) - Make it stand out</image:title>
      <image:caption>Types of agents at different learning technology companies, 2 of 2. Ibbaka research, August 15, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/bcfa88bf-9f0c-4197-bcf1-f4d1f6be8720/Screen+Shot+2025-08-16+at+10.34.19+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies in the learning space (LMS, LCMS, LXP, Microlearning) - Make it stand out</image:title>
      <image:caption>Agent adoption strategies in the learning technology space. 1 of 2. Ibbaka research August 15, 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/23560d83-8f56-4442-932d-5725cf9ab0c0/Screen+Shot+2025-08-16+at+10.34.38+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies in the learning space (LMS, LCMS, LXP, Microlearning) - Make it stand out</image:title>
      <image:caption>Agent adoption strategies in the learning technology space. 1 of 2. Ibbaka research August 15, 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5a6006a1-9055-4190-8a46-cfdd62ec3b3a/Screen+Shot+2025-08-16+at+5.45.38+PM.png</image:loc>
      <image:title>Market Blog - Agent strategies in the learning space (LMS, LCMS, LXP, Microlearning) - Make it stand out</image:title>
      <image:caption>Agent pricing strategies by learning technology companies. 1 of 2. Ibbaka research, August 15, 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/650f6d97-c9ed-49d5-8ab7-2696c667b609/Screen+Shot+2025-08-16+at+6.03.13+PM.png</image:loc>
      <image:title>Market Blog - Agent strategies in the learning space (LMS, LCMS, LXP, Microlearning) - Make it stand out</image:title>
      <image:caption>Agent pricing strategies by learning technology companies. 2 of 2. Ibbaka research, August 15, 2025</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/agent-strategies-at-revenue-intelligence-platforms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5469ef42-ba65-4b15-b271-f50bc02ed933/ibbaka-value-and-pricing-blog-Agent-strategies-at-Revenue-Intelligence-Platforms.jpg</image:loc>
      <image:title>Market Blog - Agent strategies at Revenue Intelligence Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Agent strategies at Revenue Intelligence Platforms</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Agent strategies at Revenue Intelligence Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/462cb40f-6318-47d1-b353-a917bf6a275a/Screen+Shot+2025-08-08+at+10.17.22+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies at Revenue Intelligence Platforms - Make it stand out</image:title>
      <image:caption>Agent specific attributes of revenue intelligence platforms, 1 of 2, Ibbaka, August 9, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d8f07bbd-f6b4-410b-b250-3bd64f901b75/Screen+Shot+2025-08-08+at+10.19.41+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies at Revenue Intelligence Platforms - Make it stand out</image:title>
      <image:caption>Agent specific attributes of revenue intelligence platforms, 2 of 2, Ibbaka, August 9, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/4cbbbd9d-c6c9-4e2a-9175-ece3b5858427/Screen+Shot+2025-08-08+at+9.50.22+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies at Revenue Intelligence Platforms - Make it stand out</image:title>
      <image:caption>Core capabilities of revenue intelligence platforms, Ibbaka August 9, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0f0cc427-0f92-43e9-8e08-1816c3a0ce23/Screen+Shot+2025-08-11+at+4.19.57+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies at Revenue Intelligence Platforms - Make it stand out</image:title>
      <image:caption>Agent functionality of revenue intelligence platforms, Ibbaka August 9, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/82bb8c41-f65c-4d45-9ed5-c257df5f6313/Screen+Shot+2025-08-09+at+8.18.23+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies at Revenue Intelligence Platforms - Make it stand out</image:title>
      <image:caption>Agent pricing by revenue intelligence platforms, 1 of 2, Ibbaka August 9, 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/30ee32d3-db4d-4a98-a1db-247bbe0af9ad/Screen+Shot+2025-08-09+at+8.10.17+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies at Revenue Intelligence Platforms - Make it stand out</image:title>
      <image:caption>Agent pricing by revenue intelligence platforms, 2 of 2 Ibbaka August 9, 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d88cfef0-da9f-42b3-bf8c-c5f8ce6ce5da/Screen+Shot+2025-08-09+at+8.40.57+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies at Revenue Intelligence Platforms - Make it stand out</image:title>
      <image:caption>Oliv.ai pricing page accessed August 9, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Agent strategies at Revenue Intelligence Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/agent-strategies-in-billing-and-subscription-software</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/9c08cd38-8bad-4b36-aba8-3de9923eb626/ibbaka-value-and-pricing-blog-Agent-strategies-in-billing-and-subscription-software.jpg</image:loc>
      <image:title>Market Blog - Agent strategies in billing and subscription software - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Agent strategies in billing and subscription software</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Agent strategies in billing and subscription software - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e393e9e3-9269-4b5b-9417-9532cebd9f30/Screen+Shot+2025-08-03+at+7.11.51+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies in billing and subscription software - Make it stand out</image:title>
      <image:caption>Agent strategies of Billing and Subscription Management Companies, August 3, 2025. From Ibbaka Research.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e2ec1149-0b22-4e96-b4f8-9dcb397a4539/Screen+Shot+2025-08-04+at+7.35.10+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies in billing and subscription software - Make it stand out</image:title>
      <image:caption>Billing agent vs. standard functionality. Ibbaka August 3, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/7483fbda-183c-4b1a-96c0-f5fb59ae1db0/Screen+Shot+2025-08-03+at+7.20.55+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies in billing and subscription software - Make it stand out</image:title>
      <image:caption>Agent differentiation of Billing and Subscription Management Companies, August 3, 2025. From Ibbaka Research</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d8f75305-d212-4c81-989c-69c9fdbe76e8/Screen+Shot+2025-08-04+at+9.29.11+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies in billing and subscription software - Make it stand out</image:title>
      <image:caption>Agent pricing of Billing and Subscription Management Companies, August 3, 2025. From Ibbaka Research</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Agent strategies in billing and subscription software - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/your-pricing-process-should-be-a-pricing-cycle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d9eeda39-93d0-4aa4-a6cc-94ea28893535/ibbaka-value-and-pricing-blog-Your-pricing-process-should-be-a-pricing-cycle.jpg</image:loc>
      <image:title>Market Blog - Your pricing process should be a pricing cycle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Your pricing process should be a pricing cycle</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Your pricing process should be a pricing cycle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ef6ae504-6d44-411f-9521-8afa52b8b548/Screen+Shot+2025-07-15+at+7.29.23+AM.png</image:loc>
      <image:title>Market Blog - Your pricing process should be a pricing cycle - Make it stand out</image:title>
      <image:caption>Ibbaka’s process is really a cycle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/bbc89acc-1db4-4625-9cdb-8a033f86cc40/Screen+Shot+2025-07-18+at+1.30.55+PM.png</image:loc>
      <image:title>Market Blog - Your pricing process should be a pricing cycle - Make it stand out</image:title>
      <image:caption>Ibbaka application of Roger Martin’s strategic choice cascade to pricing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/fc08ea60-4d55-409e-9709-d5921d74a0d5/Screen+Shot+2025-08-02+at+4.17.18+PM.png</image:loc>
      <image:title>Market Blog - Your pricing process should be a pricing cycle - Make it stand out</image:title>
      <image:caption>How the value model, pricing model, cost model and ESG or HEOR model all work together to shape pricing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d3e30726-ba37-4e1a-8754-664047bfa5d2/Screen+Shot+2025-08-02+at+4.38.38+PM.png</image:loc>
      <image:title>Market Blog - Your pricing process should be a pricing cycle - Make it stand out</image:title>
      <image:caption>When investigating a new pricing model segment the customer base by value to vendor and value to customer.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/agent-strategies-at-the-major-pricing-software-vendors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e62f0f8c-d719-4561-a451-c6d4d6e7633f/ibbaka-value-and-pricing-blog-Agent-strategies-at-the-major-pricing-software-vendors.jpg</image:loc>
      <image:title>Market Blog - Agent strategies at the major pricing software vendors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Agent strategies at the major pricing software vendors</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/55ac2c84-b309-4668-8ca1-c144f500af27/Screen+Shot+2025-07-27+at+9.15.52+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies at the major pricing software vendors - Make it stand out</image:title>
      <image:caption>Pricefx page introducing its 150 agents accessed July 27, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/cda75dad-b600-428a-978c-8a93a2ac5207/Screen+Shot+2025-07-27+at+9.20.43+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies at the major pricing software vendors - Make it stand out</image:title>
      <image:caption>PROS AI agents page accessed July 27, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/53a7b3bd-3211-4049-b9f1-75a5ee98a741/Screen+Shot+2025-07-27+at+10.12.19+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies at the major pricing software vendors - Make it stand out</image:title>
      <image:caption>Agent strategies at pricing platform companies, Ibbaka, July 27, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/eae3b3e5-72c7-4f59-b5c4-18ce879316f2/Screen+Shot+2025-07-29+at+5.42.44+AM.png</image:loc>
      <image:title>Market Blog - Agent strategies at the major pricing software vendors - Make it stand out</image:title>
      <image:caption>Agent overlap and differentiation at pricing platform companies, Ibbaka July 27, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2a7b4cda-7e22-4e29-a3b9-08685ae7e239/Screen+Shot+2025-07-27+at+9.00.44+PM.png</image:loc>
      <image:title>Market Blog - Agent strategies at the major pricing software vendors - Make it stand out</image:title>
      <image:caption>Ibbaka’s heuristic for how many agents a legacy software application can offer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Agent strategies at the major pricing software vendors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/comparing-vibe-coding-pricing-models</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b4751a49-c656-4e03-b130-f69f2d27a067/ibbaka-value-and-pricing-blog-Comparing-vibe-coding-pricing-models.jpg</image:loc>
      <image:title>Market Blog - Comparing vibe coding pricing models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Comparing vibe coding pricing models</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a26115bc-2420-4786-a4b2-eb740d4c03f6/Screen+Shot+2025-07-22+at+6.49.36+AM.png</image:loc>
      <image:title>Market Blog - Comparing vibe coding pricing models - Make it stand out</image:title>
      <image:caption>Comparing vibe coding platforms</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/cce1c9b8-84d2-4e7a-93f7-1acaff01b4ac/Screen+Shot+2025-07-22+at+7.14.27+AM.png</image:loc>
      <image:title>Market Blog - Comparing vibe coding pricing models - Make it stand out</image:title>
      <image:caption>Vibe coding platforms by use case</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f0f15718-c7a3-401b-9c9d-63a2263cbef9/Screen+Shot+2025-07-22+at+7.25.38+AM.png</image:loc>
      <image:title>Market Blog - Comparing vibe coding pricing models - Make it stand out</image:title>
      <image:caption>Comparing pricing models for vibe coding platforms</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Comparing vibe coding pricing models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/dea42543-b784-4e93-a2ab-5df66557055c/Screen+Shot+2025-07-24+at+6.19.41+AM.png</image:loc>
      <image:title>Market Blog - Comparing vibe coding pricing models - Make it stand out</image:title>
      <image:caption>Pricing model assessment for vibe coding platforms generated July 24, 2025 by the Ibbaka pricing model assessment agent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a37cacab-582a-41bd-8a04-698ff33e0919/Screen+Shot+2025-07-21+at+6.50.15+PM.png</image:loc>
      <image:title>Market Blog - Comparing vibe coding pricing models - Make it stand out</image:title>
      <image:caption>Pricing model assessment averages for vibe coding platforms generated July 24, 2025 by the Ibbaka pricing model assessment agent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/39acba14-831d-4a9f-9139-904010957bc0/Screen+Shot+2025-07-24+at+6.45.57+AM.png</image:loc>
      <image:title>Market Blog - Comparing vibe coding pricing models - Make it stand out</image:title>
      <image:caption>Screenshot from the Lovable value model generated by valueIQ, July 2024, 2025, revenue value drivers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b5a92c5d-9249-400a-809b-9cb033fb5b3e/Screen+Shot+2025-07-24+at+6.46.08+AM.png</image:loc>
      <image:title>Market Blog - Comparing vibe coding pricing models - Make it stand out</image:title>
      <image:caption>Screenshot from the Lovable value model generated by valueIQ, July 2024, 2025, cost value drivers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/57f9d336-d09b-4049-a39a-f82cd4f0259c/Screen+Shot+2025-06-15+at+10.37.02+AM.png</image:loc>
      <image:title>Market Blog - Comparing vibe coding pricing models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/agents-add-ons-or-a-new-layer-for-enterprise-computing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/6a6a88cf-0fe4-4025-ad0b-0130cdeaa9e3/ibbaka-value-and-pricing-blog-Agents-add-ons-or-a-new-layer-for-enterprise-computing.jpg</image:loc>
      <image:title>Market Blog - Agents: add-ons or a new layer for enterprise computing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Agents: add-ons or a new layer for enterprise computing?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b7513cf5-13b7-4c30-b1f7-f53624c78759/Screen+Shot+2025-07-12+at+4.29.35+AM.png</image:loc>
      <image:title>Market Blog - Agents: add-ons or a new layer for enterprise computing? - Make it stand out</image:title>
      <image:caption>83 Responses: How will agents impact pricing of legacy applications, LinkedIn poll conducted July 9-12, 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a809d18f-e0e2-4e4e-b0c4-894497b16f0a/Screen+Shot+2025-07-12+at+4.30.58+AM.png</image:loc>
      <image:title>Market Blog - Agents: add-ons or a new layer for enterprise computing? - Make it stand out</image:title>
      <image:caption>How will agents impact pricing of legacy applications, LinkedIn poll by respondent source, poll conducted July 9-12, 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/64af9aca-e00d-4c18-bf58-f7cb7696b2a0/Screen+Shot+2025-07-12+at+4.47.08+AM.png</image:loc>
      <image:title>Market Blog - Agents: add-ons or a new layer for enterprise computing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/599096c5-cefa-4800-b2e9-f229fa0d1ee7/Screen+Shot+2025-07-12+at+4.41.25+AM.png</image:loc>
      <image:title>Market Blog - Agents: add-ons or a new layer for enterprise computing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/36faf049-042f-4e74-9593-306ebd9742c4/Screen+Shot+2025-07-12+at+4.41.47+AM.png</image:loc>
      <image:title>Market Blog - Agents: add-ons or a new layer for enterprise computing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/efa0cca6-c5be-4622-8bbb-40380ea7ac45/Screen+Shot+2025-07-13+at+3.02.52+PM.png</image:loc>
      <image:title>Market Blog - Agents: add-ons or a new layer for enterprise computing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d3b358e2-e0ae-4b8d-9712-4d8d31b99080/Screen+Shot+2025-07-13+at+7.54.12+AM.png</image:loc>
      <image:title>Market Blog - Agents: add-ons or a new layer for enterprise computing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Agents: add-ons or a new layer for enterprise computing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-agents-are-changing-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/70352a2a-b4e3-48db-9a55-c1b1755758d4/ibbaka-value-and-pricing-blog-How-agents-are-changing-pricing.jpg</image:loc>
      <image:title>Market Blog - How agents are changing pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - How agents are changing pricing</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/eb61b0b7-c029-4427-b4da-58c04411960e/Screen+Shot+2025-07-08+at+5.06.40+PM.png</image:loc>
      <image:title>Market Blog - How agents are changing pricing - Make it stand out</image:title>
      <image:caption>As value creation moves to agents pricing power will follow</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/34649b44-eb4e-4227-8884-5377c2a6414d/Screen+Shot+2025-07-08+at+5.09.03+PM.png</image:loc>
      <image:title>Market Blog - How agents are changing pricing - Make it stand out</image:title>
      <image:caption>Agent-era disruption of user based pricing is leading to a new pricing logic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c2eb93a2-80dd-454f-8106-6d590b6fb564/Screen+Shot+2025-07-08+at+10.34.58+AM.png</image:loc>
      <image:title>Market Blog - How agents are changing pricing - Make it stand out</image:title>
      <image:caption>Some emerging agent pricing models (as of July 2025, expect this to change)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - How agents are changing pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/iframing-and-anchoring-effects-for-pricing-of-pro-level-ai-agents</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/fd2f5d7d-12fa-4a07-88a0-c708743751db/ibbaka-value-and-pricing-blog-Framing-and-anchoring-effects-for-pricing-of-pro-level-AI-agents.jpg</image:loc>
      <image:title>Market Blog - Framing and anchoring effects for pricing of pro level AI agents - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Framing and anchoring effects for pricing of pro level AI agents</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Framing and anchoring effects for pricing of pro level AI agents - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ee49a13d-a9c9-418a-be4f-0ab2ebc01988/Screen+Shot+2025-07-04+at+7.14.41+AM.png</image:loc>
      <image:title>Market Blog - Framing and anchoring effects for pricing of pro level AI agents - Make it stand out</image:title>
      <image:caption>Generative AI services priced near $200 per month. July 4, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/11987528-ff1a-4603-9d29-02a289286f68/Screen+Shot+2025-07-04+at+7.14.26+AM.png</image:loc>
      <image:title>Market Blog - Framing and anchoring effects for pricing of pro level AI agents - Make it stand out</image:title>
      <image:caption>Generative AI services priced at or near $20 per month. July 4, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/aae20e20-dda4-4678-9f26-7c9a07ce8aee/Screen+Shot+2025-07-04+at+7.29.06+AM.png</image:loc>
      <image:title>Market Blog - Framing and anchoring effects for pricing of pro level AI agents - Make it stand out</image:title>
      <image:caption>Price per month of OpenAI agents (real and proposed). July 4, 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/57f9d336-d09b-4049-a39a-f82cd4f0259c/Screen+Shot+2025-06-15+at+10.37.02+AM.png</image:loc>
      <image:title>Market Blog - Framing and anchoring effects for pricing of pro level AI agents - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/from-pricing-to-profit-5-critical-b2b-saas-webinars-to-watch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/cb351383-c89c-42cf-bc5a-aff3961b6503/ibbaka-value-and-pricing-blog-From-Pricing-to-Profit-4-Critical-Webinars-Every-B2B-SaaS-Leader-Must-Watch.jpg</image:loc>
      <image:title>Market Blog - From Pricing to Profit: 5 Critical Webinars Every B2B SaaS Leader Must Watch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5e91af89-c30f-4b9d-998c-a9124bb5d2df/liam-blogheadshot.png</image:loc>
      <image:title>Market Blog - From Pricing to Profit: 5 Critical Webinars Every B2B SaaS Leader Must Watch</image:title>
      <image:caption>Liam Hannaford is Marketing Manager of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - From Pricing to Profit: 5 Critical Webinars Every B2B SaaS Leader Must Watch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/375f2acd-f731-4ace-b15e-0b7ef00a3eec/time-warp.gif</image:loc>
      <image:title>Market Blog - From Pricing to Profit: 5 Critical Webinars Every B2B SaaS Leader Must Watch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e8970ec6-3dda-4ee3-9f9f-466da676a7be/ibbaka-june26-webinar-1200x260.jpg</image:loc>
      <image:title>Market Blog - From Pricing to Profit: 5 Critical Webinars Every B2B SaaS Leader Must Watch - Make it stand out</image:title>
      <image:caption>Watch the Recording</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/4a47ff8a-4423-4f79-a630-10d923dc4cfe/Show-Me-the-Pricing.jpg</image:loc>
      <image:title>Market Blog - From Pricing to Profit: 5 Critical Webinars Every B2B SaaS Leader Must Watch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0de72a40-25c1-4351-a615-242e5e40b06d/State-of-Monetization-Pricing-Transparency.jpg</image:loc>
      <image:title>Market Blog - From Pricing to Profit: 5 Critical Webinars Every B2B SaaS Leader Must Watch - Make it stand out</image:title>
      <image:caption>From Kyle Poyar’s State of Monetization 2025 Survey Report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a101810e-6c3c-49c1-9193-28a6ff935a83/ibbaka-june5-webinar-1200x260-2.jpg</image:loc>
      <image:title>Market Blog - From Pricing to Profit: 5 Critical Webinars Every B2B SaaS Leader Must Watch - Make it stand out</image:title>
      <image:caption>Watch the Recording</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/24f3ab8e-f820-4150-88ab-29389ee46b1e/State-of-Monetization-Outcome-Based-Pricing.jpg</image:loc>
      <image:title>Market Blog - From Pricing to Profit: 5 Critical Webinars Every B2B SaaS Leader Must Watch - Make it stand out</image:title>
      <image:caption>From Kyle Poyar’s State of Monetization 2025 Survey Report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/19eb692a-c204-43bf-9550-b42dd0cd189f/Release-the-Outcome-Based-Pricing-Adoption.jpg</image:loc>
      <image:title>Market Blog - From Pricing to Profit: 5 Critical Webinars Every B2B SaaS Leader Must Watch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/27584373-1c9b-4ab1-a942-471b883499ab/Pricing-Metrics-Madness-1200x260.jpg</image:loc>
      <image:title>Market Blog - From Pricing to Profit: 5 Critical Webinars Every B2B SaaS Leader Must Watch - Make it stand out</image:title>
      <image:caption>Watch the Recording</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/67146f67-5f5c-4413-bf1f-1ee43793df6e/COMPASS-Framework-7-Steps.jpg</image:loc>
      <image:title>Market Blog - From Pricing to Profit: 5 Critical Webinars Every B2B SaaS Leader Must Watch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c047000d-dabf-4c27-8d7e-c5e1e3172b7c/Ibbaka-Brighthive-Webinar-Banner.jpg</image:loc>
      <image:title>Market Blog - From Pricing to Profit: 5 Critical Webinars Every B2B SaaS Leader Must Watch - Make it stand out</image:title>
      <image:caption>Watch the Recording</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/6c69d4a9-9692-4224-980c-50a88ed386ee/What-Happened-in-Pricing-Q12025-Banner.jpg</image:loc>
      <image:title>Market Blog - From Pricing to Profit: 5 Critical Webinars Every B2B SaaS Leader Must Watch - Make it stand out</image:title>
      <image:caption>Watch the Recording</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/unlocking-business-growth-through-value-and-pricing-insights-from-the-vip-vodcast-with-ozge-kurtoglu</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1750860583620-GPU53X8KBGDSAIUESIU7/Screen+Shot+2025-06-25+at+7.08.27+AM.png</image:loc>
      <image:title>Market Blog - Unlocking Business Growth Through Value and Pricing - Insights from the VIP Vodcast with Ozge Kurtoglu - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/432f47ff-60ea-478e-8ee8-c73cf72c76a7/karen-blogheadshot.png</image:loc>
      <image:title>Market Blog - Unlocking Business Growth Through Value and Pricing - Insights from the VIP Vodcast with Ozge Kurtoglu</image:title>
      <image:caption>Karen Chiang is a Chief Value Officer at Ibbaka.  Connect with her on LinkedIn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Unlocking Business Growth Through Value and Pricing - Insights from the VIP Vodcast with Ozge Kurtoglu - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/57f9d336-d09b-4049-a39a-f82cd4f0259c/valueIQ-Copilot-for-Sales</image:loc>
      <image:title>Market Blog - Unlocking Business Growth Through Value and Pricing - Insights from the VIP Vodcast with Ozge Kurtoglu - Make it stand out</image:title>
      <image:caption>Sign up to get in line for the valueIQ beta.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/will-vibe-coding-applications-do-their-own-pricing-and-packaging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/9fb5fb04-0b23-4952-8c04-4bfe8e916c28/ibbaka-value-and-pricing-blog-Will-vibe-coding-applications-do-their-own-pricing-and-packaging.jpg</image:loc>
      <image:title>Market Blog - Will vibe coding applications do their own pricing and packaging? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Will vibe coding applications do their own pricing and packaging?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Will vibe coding applications do their own pricing and packaging? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c47ee4c4-bd94-4e71-a183-e15333699e40/Screen+Shot+2025-06-28+at+8.21.56+AM.png</image:loc>
      <image:title>Market Blog - Will vibe coding applications do their own pricing and packaging? - Make it stand out</image:title>
      <image:caption>Andrej Karapthy’s post on X on vibe coding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3e30cafd-c7be-4c9e-b964-3d4a77291230/Screen+Shot+2025-06-28+at+7.42.24+AM.png</image:loc>
      <image:title>Market Blog - Will vibe coding applications do their own pricing and packaging? - Make it stand out</image:title>
      <image:caption>Results of Ibbaka poll on LinkedIn conducted June 25-27, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b67e06cd-7893-49a8-8377-add09271d4f7/Screen+Shot+2025-06-28+at+7.42.38+AM.png</image:loc>
      <image:title>Market Blog - Will vibe coding applications do their own pricing and packaging? - Make it stand out</image:title>
      <image:caption>Results of Ibbaka poll on LinkedIn conducted June 25-27, 2025, by LinkedIn group.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b32cc1f5-7bca-4718-a263-be051b9710ce/Screen+Shot+2025-06-28+at+9.14.54+AM.png</image:loc>
      <image:title>Market Blog - Will vibe coding applications do their own pricing and packaging? - Make it stand out</image:title>
      <image:caption>Simulated Monte Carlo of simulated poll responses, generated by Perplexity Research on June 27, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/96eae972-1739-438d-b55c-096440a82a05/Screen+Shot+2025-06-28+at+9.20.54+AM.png</image:loc>
      <image:title>Market Blog - Will vibe coding applications do their own pricing and packaging? - Make it stand out</image:title>
      <image:caption>Simulated Monte Carlo by role and answer for the Pricing and Packaging of Vibe Coding poll, generated by Perplexity Research, June 27, 2025. (A: integrated, B: specialist, C: traditional, D: chaotic)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/57f9d336-d09b-4049-a39a-f82cd4f0259c/Screen+Shot+2025-06-15+at+10.37.02+AM.png</image:loc>
      <image:title>Market Blog - Will vibe coding applications do their own pricing and packaging? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/announcing-the-vip-vodcastwhere-value-innovation-pricing-take-center-stage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/896d1054-c275-41a4-89b1-a983c3c863d6/the-VIP-showSpotify-1200x675.png</image:loc>
      <image:title>Market Blog - Announcing the VIP Vodcast: Where Value, Innovation &amp;amp; Pricing Take Center Stage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/432f47ff-60ea-478e-8ee8-c73cf72c76a7/karen-blogheadshot.png</image:loc>
      <image:title>Market Blog - Announcing the VIP Vodcast: Where Value, Innovation &amp;amp; Pricing Take Center Stage</image:title>
      <image:caption>Karen Chiang is a Chief Value Officer at Ibbaka.  Connect with her on LinkedIn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Announcing the VIP Vodcast: Where Value, Innovation &amp;amp; Pricing Take Center Stage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/57f9d336-d09b-4049-a39a-f82cd4f0259c/valueIQ-Copilot-for-Sales</image:loc>
      <image:title>Market Blog - Announcing the VIP Vodcast: Where Value, Innovation &amp;amp; Pricing Take Center Stage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ai-advances-with-benchmarking-value-models-are-the-key-to-benchmarking-business-agents</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/bc377b5b-933f-4e93-b5e8-e7fad4ce4cb6/ibbaka-value-and-pricing-blog-AI-advances-with-benchmarking-value-models-are-the-key-to-benchmarking-business-agents.jpg</image:loc>
      <image:title>Market Blog - AI advances with benchmarking - value models are the key to benchmarking business agents - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - AI advances with benchmarking - value models are the key to benchmarking business agents</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - AI advances with benchmarking - value models are the key to benchmarking business agents - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - AI advances with benchmarking - value models are the key to benchmarking business agents - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/09ba8c66-0561-40d4-8330-f21115ea42b0/valueIQ+agent+architecutre.png</image:loc>
      <image:title>Market Blog - AI advances with benchmarking - value models are the key to benchmarking business agents - Make it stand out</image:title>
      <image:caption>valueIQ agent architecture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/57f9d336-d09b-4049-a39a-f82cd4f0259c/Screen+Shot+2025-06-15+at+10.37.02+AM.png</image:loc>
      <image:title>Market Blog - AI advances with benchmarking - value models are the key to benchmarking business agents - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/old-school-validation-methods-are-killing-your-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/cf3d155f-1ff6-439c-90c1-ca12c76d87b6/ibbaka-value-and-pricing-blog-Old-School-Validation-Methods-Are-Killing-Your-Growth.jpg</image:loc>
      <image:title>Market Blog - "Old School" Validation Methods Are Killing Your Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/432f47ff-60ea-478e-8ee8-c73cf72c76a7/karen-blogheadshot.png</image:loc>
      <image:title>Market Blog - "Old School" Validation Methods Are Killing Your Growth</image:title>
      <image:caption>Karen Chiang is a Chief Value Officer at Ibbaka.  Connect with her on LinkedIn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - "Old School" Validation Methods Are Killing Your Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ad80de0d-06e7-46fb-8e12-b6767cc77694/Screen+Shot+2025-06-19+at+2.58.50+PM.png</image:loc>
      <image:title>Market Blog - "Old School" Validation Methods Are Killing Your Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/57f9d336-d09b-4049-a39a-f82cd4f0259c/valueIQ-Copilot-for-Sales</image:loc>
      <image:title>Market Blog - "Old School" Validation Methods Are Killing Your Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/agents-everywhere-but-what-kinds-and-how-to-price-them</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a7d6adf6-7d44-48d6-97fa-d26bdd388f74/ibbaka-value-and-pricing-blog-Agents-everywhere-but-what-kinds-and-how-to-price.jpg</image:loc>
      <image:title>Market Blog - Agents everywhere, but what kinds, and how to price them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Agents everywhere, but what kinds, and how to price them</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Agents everywhere, but what kinds, and how to price them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/883cef6b-8304-4cb3-82e9-bfbbf9e4cf1f/Screen+Shot+2025-06-12+at+7.04.17+AM.png</image:loc>
      <image:title>Market Blog - Agents everywhere, but what kinds, and how to price them - Make it stand out</image:title>
      <image:caption>Results on an Ibbaka poll on LinkedIn conducted June 9 to 14 on approaches to introducing B2B AI agents. N = 79.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/05195659-123f-403d-9de3-3ddd534a1278/Screen+Shot+2025-06-12+at+7.24.06+AM.png</image:loc>
      <image:title>Market Blog - Agents everywhere, but what kinds, and how to price them - Make it stand out</image:title>
      <image:caption>Hubspot agents as of June 14, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3d28566f-c38b-4e1d-9849-ca9b17a8a28a/Screen+Shot+2025-06-13+at+7.42.19+AM.png</image:loc>
      <image:title>Market Blog - Agents everywhere, but what kinds, and how to price them - Make it stand out</image:title>
      <image:caption>Comparing pricing and packaging strategies of new agents vs. agents built on top of existing applications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/20be41a2-079d-4a67-ab62-e363586fa229/Screen+Shot+2025-06-14+at+9.18.27+AM.png</image:loc>
      <image:title>Market Blog - Agents everywhere, but what kinds, and how to price them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/57f9d336-d09b-4049-a39a-f82cd4f0259c/Screen+Shot+2025-06-15+at+10.37.02+AM.png</image:loc>
      <image:title>Market Blog - Agents everywhere, but what kinds, and how to price them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/achieving-next-level-b2b-saas-growth-optimizing-value-and-price</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c85dbf02-ef63-4449-bf69-811c6fa303d3/Screen+Shot+2025-06-15+at+10.23.10+AM.png</image:loc>
      <image:title>Market Blog - Achieving Next-Level B2B SaaS Growth: Optimizing Value and Price - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/432f47ff-60ea-478e-8ee8-c73cf72c76a7/karen-blogheadshot.png</image:loc>
      <image:title>Market Blog - Achieving Next-Level B2B SaaS Growth: Optimizing Value and Price</image:title>
      <image:caption>Karen Chiang is a Chief Value Officer at Ibbaka.  Connect with her on LinkedIn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Achieving Next-Level B2B SaaS Growth: Optimizing Value and Price - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b06f350f-4dae-4a7e-bc9a-f2b378f69ff4/Screen+Shot+2025-06-15+at+10.26.32+AM.png</image:loc>
      <image:title>Market Blog - Achieving Next-Level B2B SaaS Growth: Optimizing Value and Price - Make it stand out</image:title>
      <image:caption>The buyer’s journey comes first, image from Ibbaka.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/065a4e5c-98f6-412a-92c5-66cbbfc5298c/Screen+Shot+2025-06-15+at+10.28.31+AM.png</image:loc>
      <image:title>Market Blog - Achieving Next-Level B2B SaaS Growth: Optimizing Value and Price - Make it stand out</image:title>
      <image:caption>Growth motion shapes pricing strategy, image from Ibbaka.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/91362a29-0354-4daa-819d-8502a320b5c2/Screen+Shot+2025-06-15+at+10.30.41+AM.png</image:loc>
      <image:title>Market Blog - Achieving Next-Level B2B SaaS Growth: Optimizing Value and Price - Make it stand out</image:title>
      <image:caption>Growth motion and pricing, image by Ibbaka.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e8fb05c8-ac75-47a2-9712-cc92eb77915e/Screen+Shot+2025-06-15+at+10.32.31+AM.png</image:loc>
      <image:title>Market Blog - Achieving Next-Level B2B SaaS Growth: Optimizing Value and Price - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/57f9d336-d09b-4049-a39a-f82cd4f0259c/valueIQ-Copilot-for-Sales</image:loc>
      <image:title>Market Blog - Achieving Next-Level B2B SaaS Growth: Optimizing Value and Price - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/why-pricing-teams-demand-specialized-ai-agents-and-what-it-means-for-your-value-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1a33c934-a3c5-49f3-b571-7dddf7c63cfc/ibbaka-value-and-pricing-blog-Why-Pricing-Teams-Demand-Specialized-AI-Agents-And-What-It-Means-for-Your-Value-Strategy.jpg</image:loc>
      <image:title>Market Blog - Why Pricing Teams Demand Specialized AI Agents (And What It Means for Your Value Strategy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/04e02377-f5f1-4435-8587-454fd58a5b71/edward-wong.png</image:loc>
      <image:title>Market Blog - Why Pricing Teams Demand Specialized AI Agents (And What It Means for Your Value Strategy)</image:title>
      <image:caption>Edward Wong is the Manager of Research and Community at Ibbaka. See his LinkedIn profile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Why Pricing Teams Demand Specialized AI Agents (And What It Means for Your Value Strategy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/28f16ff9-7d82-421f-b89e-a8940c21bd38/Screen+Shot+2025-06-09+at+5.41.13+AM.png</image:loc>
      <image:title>Market Blog - Why Pricing Teams Demand Specialized AI Agents (And What It Means for Your Value Strategy) - Make it stand out</image:title>
      <image:caption>Results of a poll conducted on LinkedIn May 19 to 23, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e55ee1aa-6e7f-43a9-962c-7ac4a61e09d6/Screen+Shot+2025-06-09+at+5.47.26+AM.png</image:loc>
      <image:title>Market Blog - Why Pricing Teams Demand Specialized AI Agents (And What It Means for Your Value Strategy) - Make it stand out</image:title>
      <image:caption>Summary of a poll conducted on LinkedIn on May 26 to 30, 2025.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/the-team-as-a-frame-for-agent-packaging-and-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b8d59b04-5e3d-44b6-a557-c939f004c756/ibbaka-value-and-pricing-blog-The-team-as-a-frame-for-agent-packaging-and-pricing.jpg</image:loc>
      <image:title>Market Blog - The team as a frame for agent packaging and pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - The team as a frame for agent packaging and pricing</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - The team as a frame for agent packaging and pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/6d149de8-ee3e-4612-aa8d-bfa84765dce6/Screen+Shot+2025-06-04+at+5.10.21+AM.png</image:loc>
      <image:title>Market Blog - The team as a frame for agent packaging and pricing - Make it stand out</image:title>
      <image:caption>Gong’s agent family as at June 4, 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/405e693d-b987-48ab-86f0-23d6fbfa76e4/Screen+Shot+2025-06-05+at+6.06.52+AM.png</image:loc>
      <image:title>Market Blog - The team as a frame for agent packaging and pricing - Make it stand out</image:title>
      <image:caption>Brighthive agent family as at June 4, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/8c4b3cb5-3267-46ae-bcf4-b74e6c2fef2a/Screen+Shot+2025-06-05+at+6.28.36+AM.png</image:loc>
      <image:title>Market Blog - The team as a frame for agent packaging and pricing - Make it stand out</image:title>
      <image:caption>The Ibbaka AI Agent Pricing Layer Cake first published April 7, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/736e1080-8cb0-4425-9e8a-7e4d5093c66a/Screen+Shot+2025-06-05+at+7.24.49+AM.png</image:loc>
      <image:title>Market Blog - The team as a frame for agent packaging and pricing - Make it stand out</image:title>
      <image:caption>Table describing the relationships between different teams (generated June 4 in Perplexity)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/why-a-value-sales-co-pilot-needs-a-value-model</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e7605964-4cfc-4121-b74b-a05b5669c745/ibbaka-value-and-pricing-blog-Why-a-value-sales-co-pilot-needs-a-value-model.jpg</image:loc>
      <image:title>Market Blog - Why a value sales co-pilot needs a value model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Why a value sales co-pilot needs a value model</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Why a value sales co-pilot needs a value model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/09ba8c66-0561-40d4-8330-f21115ea42b0/valueIQ+agent+architecutre.png</image:loc>
      <image:title>Market Blog - Why a value sales co-pilot needs a value model - Make it stand out</image:title>
      <image:caption>valueIQ agent architecture</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/get-ready-for-valueiq-sign-up-now-for-beta-access</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/cafc7ffa-2b7b-460b-86c9-3eb8b427a9a0/ibbaka-value-and-pricing-blog-Get-ready-for-ValueIQ-the-value-sales-coach.jpg</image:loc>
      <image:title>Market Blog - Get ready for valueIQ - The Value Sales Co-Pilot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Get ready for valueIQ - The Value Sales Co-Pilot</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Get ready for valueIQ - The Value Sales Co-Pilot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/97c3738d-f595-4640-83da-9bfc987dd2c6/valueIQ+agent+architecture.png</image:loc>
      <image:title>Market Blog - Get ready for valueIQ - The Value Sales Co-Pilot - Make it stand out</image:title>
      <image:caption>valueIQ agent architecture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/57f9d336-d09b-4049-a39a-f82cd4f0259c/valueIQ-CoPilot-for-Sales-Value-Intelligence</image:loc>
      <image:title>Market Blog - Get ready for valueIQ - The Value Sales Co-Pilot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-to-assess-your-pricing-model</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
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      <image:title>Market Blog - How to assess your pricing model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - How to assess your pricing model</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - How to assess your pricing model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/bfde6be9-074e-447d-8976-2accfee3b596/Screen+Shot+2025-06-01+at+5.39.09+PM.png</image:loc>
      <image:title>Market Blog - How to assess your pricing model - Make it stand out</image:title>
      <image:caption>The 12 Factor Benchmark for Pricing Models (Ibbaka and Mansard, May 2025)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b18663b0-df36-4ad3-83ec-bfb4f6aa5a6c/Screen+Shot+2025-06-01+at+5.57.57+PM.png</image:loc>
      <image:title>Market Blog - How to assess your pricing model - Make it stand out</image:title>
      <image:caption>Assessment of Intercom’s FinAI pricing model, conducted May 29, 2025 using the 12-factor pricing model benchmark.</image:caption>
    </image:image>
  </url>
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    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/6f90e623-bd70-4a7d-9ff6-8fbba9d0f64f/ibbaka-value-and-pricing-blog-Changing-patterns-in-AI-packaging-and-pricing-Intercom-Adobe-Gainsight.jpg</image:loc>
      <image:title>Market Blog - Changing patterns in AI packaging and pricing: Intercom, Adobe, Gainsight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Changing patterns in AI packaging and pricing: Intercom, Adobe, Gainsight</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Changing patterns in AI packaging and pricing: Intercom, Adobe, Gainsight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0d411b49-fb95-4fb4-adbe-4a809eff0d86/Screen+Shot+2025-05-25+at+5.45.22+AM.png</image:loc>
      <image:title>Market Blog - Changing patterns in AI packaging and pricing: Intercom, Adobe, Gainsight - Make it stand out</image:title>
      <image:caption>Intercom Pricing Page May 25, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/6e564f48-f064-4f12-a44a-44441cf44f04/Screen+Shot+2025-05-25+at+7.15.34+AM.png</image:loc>
      <image:title>Market Blog - Changing patterns in AI packaging and pricing: Intercom, Adobe, Gainsight - Make it stand out</image:title>
      <image:caption>Table generated by Perplexity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2dfdb0da-6818-4271-98b9-c764b167e75c/Screen+Shot+2025-05-25+at+7.22.28+AM.png</image:loc>
      <image:title>Market Blog - Changing patterns in AI packaging and pricing: Intercom, Adobe, Gainsight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/469a8146-5a6b-49ad-9517-fd9ffb100ea9/Screen+Shot+2025-05-25+at+7.04.17+AM.png</image:loc>
      <image:title>Market Blog - Changing patterns in AI packaging and pricing: Intercom, Adobe, Gainsight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/category-value-report-revenue-intelligence-platforms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/acf59a36-9c8f-4319-b92c-e847a0318288/Screen+Shot+2025-05-21+at+5.37.11+PM.png</image:loc>
      <image:title>Market Blog - Category Value Report: Revenue Intelligence Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Category Value Report: Revenue Intelligence Platforms</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Category Value Report: Revenue Intelligence Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c7d8b2ba-1e40-434d-b13e-ee8b24aec6e5/Screen+Shot+2025-05-19+at+4.17.04+PM.png</image:loc>
      <image:title>Market Blog - Category Value Report: Revenue Intelligence Platforms - Make it stand out</image:title>
      <image:caption>Design Structure Matrix for Value Drivers in the Ibbaka Category Value Report for Revenue Intelligence Platforms, generated May 15, 2025.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Category Value Report: Revenue Intelligence Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/494cd3ea-bb2e-4bf7-9c1f-aa87ed145d9c/Screen+Shot+2025-05-20+at+10.55.26+AM.png</image:loc>
      <image:title>Market Blog - Category Value Report: Revenue Intelligence Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/shaping-the-future-of-customer-value-management-share-your-insights</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0883ebf3-641f-4346-a541-8da919b9ab6f/ibbaka-value-and-pricing-blog-How-does-your-company-approach-customer-value-management.jpg</image:loc>
      <image:title>Market Blog - Shaping the Future of Customer Value Management: Share Your Insights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/04e02377-f5f1-4435-8587-454fd58a5b71/edward-wong.png</image:loc>
      <image:title>Market Blog - Shaping the Future of Customer Value Management: Share Your Insights</image:title>
      <image:caption>Edward Wong is the Manager of Research and Community at Ibbaka. See his LinkedIn profile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Shaping the Future of Customer Value Management: Share Your Insights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/your-customers-will-be-building-their-own-agents-for-your-platform-how-will-you-price-this</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3084a8a0-bd3f-43ed-9dde-fe4f4260a7b0/ibbaka-value-and-pricing-blog-Your-customers-will-be-building-their-own-agents-for-your-platform-how-will-you-price-this.jpg</image:loc>
      <image:title>Market Blog - Your customers will be building their own agents for your platform - how will you price this? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Your customers will be building their own agents for your platform - how will you price this?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9e3f7ef-85a3-41ec-82aa-6425a1b800c3/valueIQ-mask-banner-1200x260-B.gif</image:loc>
      <image:title>Market Blog - Your customers will be building their own agents for your platform - how will you price this? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/9dd1296d-4165-40cc-8ae6-7fa4e617def5/Screen+Shot+2025-05-10+at+6.23.30+AM.png</image:loc>
      <image:title>Market Blog - Your customers will be building their own agents for your platform - how will you price this? - Make it stand out</image:title>
      <image:caption>Ibbaka Standard Agent Innovation Patterns</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/9c130d47-9fb4-4e49-a6ce-e28b49b15038/Screen+Shot+2025-05-10+at+7.42.39+AM.png</image:loc>
      <image:title>Market Blog - Your customers will be building their own agents for your platform - how will you price this? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a9e58385-c1ed-49a6-8ee5-f07bcdbc756b/Screen+Shot+2025-05-10+at+8.43.40+AM.png</image:loc>
      <image:title>Market Blog - Your customers will be building their own agents for your platform - how will you price this? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/prompts-to-read-value-pricing-and-billing-for-the-agent-economy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a19dc2f2-8dda-49e3-b6f3-833e56b74d19/ibbaka-value-and-pricing-blog-Prompts-to-read-Value-Pricing-and-Billing-for-the-Agent-Economy.jpg</image:loc>
      <image:title>Market Blog - Prompts to read Value Pricing and Billing for the agent economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Prompts to read Value Pricing and Billing for the agent economy</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c5ec70e4-7c09-4b17-8f7d-09d85b1dbebf/Screen+Shot+2025-05-04+at+6.16.35+AM.png</image:loc>
      <image:title>Market Blog - Prompts to read Value Pricing and Billing for the agent economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c903636a-651c-48e6-9fc0-d7c2a1dc7aaa/Screen+Shot+2025-05-06+at+6.01.24+AM.png</image:loc>
      <image:title>Market Blog - Prompts to read Value Pricing and Billing for the agent economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/a-concept-blend-of-jobs-to-be-done-and-pricing-of-ai-agents</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/bade714b-97b3-48dd-a54d-d482531fdea0/ibbaka-value-and-pricing-blog-A-concept-blend-of-Jobs-to-be-Done-and-pricing-of-AI-Agents.jpg</image:loc>
      <image:title>Market Blog - A concept blend of Jobs to be Done and pricing of AI Agents - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - A concept blend of Jobs to be Done and pricing of AI Agents</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/9d6a896f-1134-4e6d-878b-faaf83859237/Screen+Shot+2025-05-02+at+7.35.52+AM.png</image:loc>
      <image:title>Market Blog - A concept blend of Jobs to be Done and pricing of AI Agents - Make it stand out</image:title>
      <image:caption>Concept blend for Jobs to be Done Pricing for B2B SaaS generated April 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/083444dd-b194-4967-ab59-7def8ccb3436/Screen+Shot+2025-05-02+at+8.39.39+AM.png</image:loc>
      <image:title>Market Blog - A concept blend of Jobs to be Done and pricing of AI Agents - Make it stand out</image:title>
      <image:caption>Concept blend for Jobs to be Done Pricing for B2B AI Agents generated May 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/6bd58bb7-709e-46e9-b608-c4a77eb30fc0/Screen+Shot+2025-05-02+at+9.02.22+AM.png</image:loc>
      <image:title>Market Blog - A concept blend of Jobs to be Done and pricing of AI Agents - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-to-price-ai-agents</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-08</lastmod>
    <image:image>
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      <image:title>Market Blog - How to price AI agents - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - How to price AI agents</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ab0f6cf5-0ced-4218-8b91-73a3691044bc/Screen+Shot+2025-04-27+at+6.49.34+AM.png</image:loc>
      <image:title>Market Blog - How to price AI agents - Make it stand out</image:title>
      <image:caption>The Growth Unhinged AI Model Pricing Matrix first published April 8, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/cf8fccde-8be5-4f76-a4e0-28e713c77f0c/Screen+Shot+2025-05-08+at+8.50.16+AM.png</image:loc>
      <image:title>Market Blog - How to price AI agents - Make it stand out</image:title>
      <image:caption>The Ibbaka AI Agent Pricing Layer Cake first published April 7, 2025.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/introducing-the-customer-value-community-on-reddit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
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      <image:title>Market Blog - Introducing the Customer Value Community on Reddit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/04e02377-f5f1-4435-8587-454fd58a5b71/edward-wong.png</image:loc>
      <image:title>Market Blog - Introducing the Customer Value Community on Reddit</image:title>
      <image:caption>Edward Wong is the Manager of Research and Community at Ibbaka. See his LinkedIn profile.</image:caption>
    </image:image>
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    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
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      <image:title>Market Blog - Value Pricing and Billing in the Agent Economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Value Pricing and Billing in the Agent Economy</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/fc56230a-2dc8-4795-80fc-ba9237285f77/ibbaka-value-and-pricing-blog-AI-Subscriptions-and-Ethics.jpg</image:loc>
      <image:title>Market Blog - AI Subscriptions and Ethics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - AI Subscriptions and Ethics</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/baa42d93-effa-4e12-85ce-9210e8c4a232/Screen+Shot+2025-04-20+at+9.18.06+AM.png</image:loc>
      <image:title>Market Blog - AI Subscriptions and Ethics - Make it stand out</image:title>
      <image:caption>On Rivermind, you can pay to dial up ‘Serenity’, but at what cost? Screenshot from Black Mirror Series 7 Episode 1: Common People.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-in-the-agent-economy</loc>
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    <priority>0.5</priority>
    <lastmod>2025-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e3d8095a-1284-416f-b08c-9eb04964d414/ibbaka-value-and-pricing-blog-Pricing-in-the-agent-economy.jpg</image:loc>
      <image:title>Market Blog - Pricing in the agent economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing in the agent economy</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/be3f424e-7a33-45a3-8a61-d47458454876/Screen+Shot+2025-04-07+at+4.53.57+AM.png</image:loc>
      <image:title>Market Blog - Pricing in the agent economy - Make it stand out</image:title>
      <image:caption>Thoma Bravo view of the evolution of software over time and the emergence of AI agents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c9fbd852-6da8-435e-8aea-edc3d6738280/The+AgenticAi+Pricing+Layer+Cake+%283%29.png</image:loc>
      <image:title>Market Blog - Pricing in the agent economy - Make it stand out</image:title>
      <image:caption>Agents in the Value Space © Ibbaka 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f9e66a96-c004-4de7-a462-eee693dc7949/Screen+Shot+2025-04-06+at+7.34.59+AM.png</image:loc>
      <image:title>Market Blog - Pricing in the agent economy - Make it stand out</image:title>
      <image:caption>Examples of the Jobs to be Done Approach applied to pricing of B2B AI agents</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/8ebf33ca-6fff-4adc-a5a2-89afd2882b20/The+AgenticAi+Pricing+Layer+Cake.png</image:loc>
      <image:title>Market Blog - Pricing in the agent economy - Make it stand out</image:title>
      <image:caption>The Agentic AI Pricing Layer Cake © Ibbaka 2025</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/sell-with-clarity-price-with-confidence-the-meaning-and-importance-of-ibbakas-tagline</loc>
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    <priority>0.5</priority>
    <lastmod>2025-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/7dc413ce-1a9c-460a-8ce1-7f5bfe585d65/ibbaka-value-and-pricing-blog-Sell-with-Clarity-Price-with-Confidence-The-Meaning-and-Importance-of-Ibbakas-Tagline.jpg</image:loc>
      <image:title>Market Blog - “Sell with Clarity. Price with Confidence” The Meaning of Ibbaka's Tagline - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/37260a6e-e11d-422c-b612-b460fb1daf54/amar-blogheadshot.png</image:loc>
      <image:title>Market Blog - “Sell with Clarity. Price with Confidence” The Meaning of Ibbaka's Tagline - Make it stand out</image:title>
      <image:caption>Amar Dhaliwal is a Board Member and Co-founder at Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/if-value-based-selling-is-so-powerful-how-come-they-made-it-so-darn-hard-to-do-well</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/32d01b64-a055-4ee8-9442-53c709ead300/ibbaka-value-and-pricing-blog-If-Value-Based-Selling-Is-So-Powerful-How-Come-They-Made-It-So-Darn-Hard-to-Do-Well.jpg</image:loc>
      <image:title>Market Blog - If Value-Based Selling Is So Powerful, How Come They Made It So Darn Hard to Do Well? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/37260a6e-e11d-422c-b612-b460fb1daf54/amar-blogheadshot.png</image:loc>
      <image:title>Market Blog - If Value-Based Selling Is So Powerful, How Come They Made It So Darn Hard to Do Well? - Make it stand out</image:title>
      <image:caption>Amar Dhaliwal is a Board Member and Co-founder at Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/what-just-happened-pricing-in-q1-2025-with-karan-sood-marcos-rivera-and-karan-sood</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3eea6310-578f-454d-b763-0552d4c837fc/ibbaka-value-and-pricing-blog-What-just-happened-Pricing-in-Q1-2025-with-Karan-Sood-Marcos-Rivera-and-Karan-Sood.jpg</image:loc>
      <image:title>Market Blog - What just happened! Pricing in Q1 2025 with Karan Sood, Marcos Rivera and Steven Forth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - What just happened! Pricing in Q1 2025 with Karan Sood, Marcos Rivera and Steven Forth</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e630a4c4-7659-4ea0-97a6-a46db8596c17/What-Happened-in-Pricing-Q12025-Banner.jpg</image:loc>
      <image:title>Market Blog - What just happened! Pricing in Q1 2025 with Karan Sood, Marcos Rivera and Steven Forth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/will-annual-predictable-revenue-apr-replace-annual-recurring-revenue-arr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/141471ec-bb49-449b-af3b-339d20c75d22/ibbaka-value-and-pricing-blog-Will-Annual-Predictable-Revenue-APR-replace-Annual-Recurring-Revenue-ARR.jpg</image:loc>
      <image:title>Market Blog - Will Annual Predictable Revenue (APR) replace Annual Recurring Revenue (ARR)? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Will Annual Predictable Revenue (APR) replace Annual Recurring Revenue (ARR)?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a2b09562-888d-4a3a-a289-aab7f9b1feae/Screen+Shot+2025-03-29+at+7.58.51+AM.png</image:loc>
      <image:title>Market Blog - Will Annual Predictable Revenue (APR) replace Annual Recurring Revenue (ARR)? - Make it stand out</image:title>
      <image:caption>Pro forma APR for early stage SaaS company</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-buyer-ais-see-pricing-pages</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ae22d2a7-14fb-4dfb-bb13-8c8ff3e40c42/ibbaka-value-and-pricing-blog-How-buyer-AIs-see-pricing-pages.jpg</image:loc>
      <image:title>Market Blog - How buyer AIs see pricing pages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - How buyer AIs see pricing pages</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/7d18ead7-5e58-4a37-8562-50247c0b3224/Screen+Shot+2025-03-22+at+6.38.08+PM.png</image:loc>
      <image:title>Market Blog - How buyer AIs see pricing pages - Make it stand out</image:title>
      <image:caption>Calendly’s pricing page accessed March 22, 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f3db0fcc-10ec-43d7-b01f-d74449c8cb27/Screen+Shot+2025-03-22+at+6.51.16+PM.png</image:loc>
      <image:title>Market Blog - How buyer AIs see pricing pages - Make it stand out</image:title>
      <image:caption>Table for Calendly generated by Perplexity AI in response to the above prompt. Generated March 22, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/99b78fa0-06bc-41f1-80fd-bce93d0a8ad2/Screen+Shot+2025-03-22+at+7.38.02+PM.png</image:loc>
      <image:title>Market Blog - How buyer AIs see pricing pages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/81156975-1a22-4a3b-91bd-8b215f8d7c21/Screen+Shot+2025-03-22+at+7.46.48+PM.png</image:loc>
      <image:title>Market Blog - How buyer AIs see pricing pages - Make it stand out</image:title>
      <image:caption>Table for Algolia generated by Perplexity AI in response to the above prompt. Generated March 22, 2025.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/value-based-pricing-a-smarter-way-to-sell-in-uncertain-times</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d03c009b-8a3a-44b6-ab31-8601d115c6ea/ibbaka-value-and-pricing-blog-Value-Based-Pricing-A-Smarter-Way-to-Sell-in-Uncertain-Times.jpg</image:loc>
      <image:title>Market Blog - Value-Based Pricing: A Smarter Way to Sell in Uncertain Times - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/37260a6e-e11d-422c-b612-b460fb1daf54/amar-blogheadshot.png</image:loc>
      <image:title>Market Blog - Value-Based Pricing: A Smarter Way to Sell in Uncertain Times - Make it stand out</image:title>
      <image:caption>Amar Dhaliwal is a Board Member and Co-founder at Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/key-value-pricing-questions-and-how-to-answer-them</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a6eb91ac-839f-4f30-a326-4cdf6c50f021/ibbaka-value-and-pricing-blog--2.jpg</image:loc>
      <image:title>Market Blog - Key value pricing questions and how to answer them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Key value pricing questions and how to answer them</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3b0c8d94-6909-4c4c-b24f-70d3f551424b/Ibbaka+Carousel+Portfolio+March+2025.png</image:loc>
      <image:title>Market Blog - Key value pricing questions and how to answer them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/your-value-is-dynamic-that-is-why-you-need-a-value-model</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e744d4e4-22c2-4e46-862e-6b98d7347297/ibbaka-value-and-pricing-blog-Your-value-is-dynamic-that-is-why-you-need-a-value-model.jpg</image:loc>
      <image:title>Market Blog - Your value is dynamic (that is why you need a value model) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Your value is dynamic (that is why you need a value model)</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/6c8b1fee-5724-48d5-a8a1-92adc62752c1/value-models.png</image:loc>
      <image:title>Market Blog - Your value is dynamic (that is why you need a value model) - Make it stand out</image:title>
      <image:caption>Value Models are Dynamic - Ibbaka Illustration</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-in-a-time-of-tariff-uncertainty-a-b2b-saas-survival-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/49e158d1-09f5-43ea-a0af-646cb0e58ef4/ibbaka-value-and-pricing-blog-Pricing-in-a-Time-of-Tariff-Uncertainty-A-B2B-SaaS-Survival-Guide.jpg</image:loc>
      <image:title>Market Blog - Pricing in a Time of Tariff Uncertainty: A B2B SaaS Survival Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/37260a6e-e11d-422c-b612-b460fb1daf54/amar-blogheadshot.png</image:loc>
      <image:title>Market Blog - Pricing in a Time of Tariff Uncertainty: A B2B SaaS Survival Guide - Make it stand out</image:title>
      <image:caption>Amar Dhaliwal is a Board Member and Co-founder at Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/has-openai-reframed-the-anchor-price-for-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-12</lastmod>
    <image:image>
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      <image:title>Market Blog - Has OpenAI reframed the anchor price for AI? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Has OpenAI reframed the anchor price for AI?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/32922234-d9a9-44d7-b380-7b46e2484b99/Screen+Shot+2025-03-09+at+12.47.08+PM.png</image:loc>
      <image:title>Market Blog - Has OpenAI reframed the anchor price for AI? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e07d04cc-07f4-4a04-a326-3bfe9fdc9a10/Screen+Shot+2025-03-09+at+1.27.57+PM.png</image:loc>
      <image:title>Market Blog - Has OpenAI reframed the anchor price for AI? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/7ae79a26-f387-4f9c-be10-0e19e43bb9d4/Screen+Shot+2025-03-09+at+7.47.52+PM.png</image:loc>
      <image:title>Market Blog - Has OpenAI reframed the anchor price for AI? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/359145a9-c8c6-4adf-992d-bf73333c463e/Screen+Shot+2025-03-09+at+1.28.07+PM.png</image:loc>
      <image:title>Market Blog - Has OpenAI reframed the anchor price for AI? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/why-tokens-and-credits-are-becoming-a-standard-approach-to-pricing-ai-solutions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/991c9763-f95f-4872-91f6-e43ff6ceab02/ibbaka-value-and-pricing-blog-Why-tokens-and-credits-are-becoming-a-standard-approach-to-pricing-AI-solutions.jpg</image:loc>
      <image:title>Market Blog - Why tokens and credits are becoming a standard approach to pricing AI solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Why tokens and credits are becoming a standard approach to pricing AI solutions</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e4246395-ae85-4d7e-99ec-42b87dd377ba/Screen+Shot+2025-03-02+at+8.30.05+AM.png</image:loc>
      <image:title>Market Blog - Why tokens and credits are becoming a standard approach to pricing AI solutions - Make it stand out</image:title>
      <image:caption>Data from Stanford HAI</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/01982b92-d5ee-486a-8205-9cd83def89f6/Screen+Shot+2025-03-02+at+8.42.29+AM.png</image:loc>
      <image:title>Market Blog - Why tokens and credits are becoming a standard approach to pricing AI solutions - Make it stand out</image:title>
      <image:caption>Box pricing accessed March 2, 2025.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/comparing-the-value-model-and-pricing-model-of-intercoms-fin-ai-agent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f5c679f6-2c83-4ee9-a1ed-82a902a39b39/ibbaka-value-and-pricing-blog-Comparing-the-Value-Model-and-Pricing-Model-of-Intercoms-Fin-AI-Agent.jpg</image:loc>
      <image:title>Market Blog - Comparing the Value Model and Pricing Model of Intercom’s Fin AI Agent - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/04e02377-f5f1-4435-8587-454fd58a5b71/edward-wong.png</image:loc>
      <image:title>Market Blog - Comparing the Value Model and Pricing Model of Intercom’s Fin AI Agent</image:title>
      <image:caption>Edward Wong is the Manager of Research and Community at Ibbaka. See his LinkedIn profile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/6788ed1b-b8e7-4da9-8144-98d225f9455c/Screen+Shot+2025-02-27+at+4.30.51+AM.png</image:loc>
      <image:title>Market Blog - Comparing the Value Model and Pricing Model of Intercom’s Fin AI Agent - Make it stand out</image:title>
      <image:caption>Intercom’s Pricing Page (as of February 27, 2025)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/will-ai-enabled-buying-force-more-pricing-transparency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f932fc8a-1af6-494d-baca-8285c94e9725/ibbaka-value-and-pricing-blog-Will-AI-in-the-buying-process-lead-to-more-pricing-transparency.jpg</image:loc>
      <image:title>Market Blog - Will AI in the buying process lead to more pricing transparency? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Will AI in the buying process lead to more pricing transparency?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3eb89de0-de1a-4d72-b0b8-01d9e0f7256c/Screen+Shot+2025-02-25+at+1.41.56+PM.png</image:loc>
      <image:title>Market Blog - Will AI in the buying process lead to more pricing transparency? - Make it stand out</image:title>
      <image:caption>An AI enabled buying process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/8b8d1175-feb4-4471-bdc0-d83d88d5af3a/Screen+Shot+2025-02-25+at+2.54.44+PM.png</image:loc>
      <image:title>Market Blog - Will AI in the buying process lead to more pricing transparency? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f88e93b7-d3fc-4133-92e3-70354d2cc1d5/Screen+Shot+2025-02-25+at+2.54.52+PM.png</image:loc>
      <image:title>Market Blog - Will AI in the buying process lead to more pricing transparency? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/are-ai-agents-sustaining-or-disruptive-innovation-for-b2b-saas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3231a2d5-ef30-4764-8ddd-c418720702fd/ibbaka-value-and-pricing-blog-Are-AI-agents-sustaining-or-disruptive-innovation-for-B2B-SaaS.jpg</image:loc>
      <image:title>Market Blog - Are AI agents sustaining or disruptive innovation for B2B SaaS? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Are AI agents sustaining or disruptive innovation for B2B SaaS?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/69517774-0af1-491e-af66-f5207ad02f0a/Screen+Shot+2025-02-22+at+10.35.06+AM.png</image:loc>
      <image:title>Market Blog - Are AI agents sustaining or disruptive innovation for B2B SaaS? - Make it stand out</image:title>
      <image:caption>Results of a poll asking “How will AI agents impact B2B SaaS software?” posted February February 20 to 22, 2025. N = 90</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/871b1896-a701-4444-930f-0d91beb61f27/Screen+Shot+2025-02-22+at+10.46.31+AM.png</image:loc>
      <image:title>Market Blog - Are AI agents sustaining or disruptive innovation for B2B SaaS? - Make it stand out</image:title>
      <image:caption>Agentic AI - Value - Monetization - Billing Survey Question 1 results as of February 22, 2025. N = 168.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/cb351723-5872-4396-881a-f60deede47f7/Ibbaka-value-and-pricing-blog-Implications-for-pricing-AgenticAI.png</image:loc>
      <image:title>Market Blog - Are AI agents sustaining or disruptive innovation for B2B SaaS? - Make it stand out</image:title>
      <image:caption>Category Creation: New Value Drivers; Disrupt: New Pricing Metrics; Sustain: Copy Alternative Pricing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/99b2d4a6-f175-45b0-aa32-f4afc044e9d7/Ibbaka-value-and-pricing-blog-value-drivers-and-type-of-innovation.png</image:loc>
      <image:title>Market Blog - Are AI agents sustaining or disruptive innovation for B2B SaaS? - Make it stand out</image:title>
      <image:caption>The four quadrants for value based pricing.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/peakspan-masterclass-pricing-transformations-in-2025-with-steven-forth-and-edward-wong</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/07ab1a03-81db-4b4f-9385-49a69717de8c/Peakspan-Masterclass-Pricing-Transformations-2025.jpg</image:loc>
      <image:title>Market Blog - PeakSpan Masterclass: Pricing Transformations in 2025 with Steven Forth and Edward Wong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - PeakSpan Masterclass: Pricing Transformations in 2025 with Steven Forth and Edward Wong</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/6d82bd43-2c17-490a-a6b6-27a05bbe81dc/Screen+Shot+2025-02-23+at+5.43.20+AM.png</image:loc>
      <image:title>Market Blog - PeakSpan Masterclass: Pricing Transformations in 2025 with Steven Forth and Edward Wong - Make it stand out</image:title>
      <image:caption>Results of a LinkedIn poll on key pricing trends in Q1 of 2025, poll data from February 19 to 21. N = 122</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2579c9ab-c058-474d-a2bd-783ab94fecaf/Screen+Shot+2025-02-23+at+5.53.45+AM.png</image:loc>
      <image:title>Market Blog - PeakSpan Masterclass: Pricing Transformations in 2025 with Steven Forth and Edward Wong - Make it stand out</image:title>
      <image:caption>Details of a LinkedIn poll on key pricing trends in Q1 of 2025, poll data from February 19 to 21.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/three-dimensions-for-generative-ai-apps-and-implications-for-value-and-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a5d1e009-adc7-4dc4-98b1-86bc878c271a/ibbaka-value-and-pricing-blog-Three-dimensions-for-generative-AI-apps-and-implications-for-value-and-pricing.jpg</image:loc>
      <image:title>Market Blog - Three dimensions for generative AI apps and implications for value and pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Three dimensions for generative AI apps and implications for value and pricing</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f7639f77-9d6d-4f1a-a0c9-8f47878d5441/Screen+Shot+2025-02-13+at+10.42.14+AM.png</image:loc>
      <image:title>Market Blog - Three dimensions for generative AI apps and implications for value and pricing - Make it stand out</image:title>
      <image:caption>The Ibbaka design space for Business AI</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/8cdd3212-ebd8-4709-be8f-7d1d75af1f18/Screen+Shot+2025-02-13+at+10.55.13+AM.png</image:loc>
      <image:title>Market Blog - Three dimensions for generative AI apps and implications for value and pricing - Make it stand out</image:title>
      <image:caption>Six Packaging Patterns for Business AI</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2b325f5e-86cc-4f23-bb8c-de877eb55507/Screen+Shot+2025-02-15+at+8.26.38+AM.png</image:loc>
      <image:title>Market Blog - Three dimensions for generative AI apps and implications for value and pricing - Make it stand out</image:title>
      <image:caption>Table of AI packaging patterns Value and Pircing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/maxio-ibbaka-survey-on-value-packaging-pricing-billing-for-agenticai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e28639f9-3803-40f8-b3b1-f84340a0e7a7/ibbaka-value-and-pricing-blog-Maxio-Ibbaka-Survey-on-Value-Packaging-Pricing-Billing-for-AgenticAI.jpg</image:loc>
      <image:title>Market Blog - Maxio-Ibbaka Survey on Value-Packaging-Pricing-Billing for AgenticAI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Maxio-Ibbaka Survey on Value-Packaging-Pricing-Billing for AgenticAI</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e3a38871-c325-43e7-986e-fb3b8ed2ea6d/Screen+Shot+2025-02-08+at+7.49.02+AM.png</image:loc>
      <image:title>Market Blog - Maxio-Ibbaka Survey on Value-Packaging-Pricing-Billing for AgenticAI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0f1c962b-714b-4f98-850d-b34a100ea5fb/Screen+Shot+2025-02-08+at+8.53.52+AM.png</image:loc>
      <image:title>Market Blog - Maxio-Ibbaka Survey on Value-Packaging-Pricing-Billing for AgenticAI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/clustering-function-and-value-to-price-learning-solutions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3ccc7d93-5b0a-4339-b70f-1ea4f0a5b1b8/ibbaka-value-and-pricing-blog-Clustering-function-and-value-to-price-learning-solutions.jpg</image:loc>
      <image:title>Market Blog - Clustering function and value to price learning solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Clustering function and value to price learning solutions</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d53fb8e8-cca1-4662-9e25-bbe187b7340a/Ibbaka-Category-Value-Report-Learning-Solutions-Banner.jpg</image:loc>
      <image:title>Market Blog - Clustering function and value to price learning solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/9986a2a0-1572-4fff-8d09-7b95cb17e18e/Screen+Shot+2025-02-08+at+9.01.20+AM.png</image:loc>
      <image:title>Market Blog - Clustering function and value to price learning solutions - Make it stand out</image:title>
      <image:caption>Design Structure Matrix (DSM) for Value Drivers in Learning Solutions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3dc7ea5b-039d-4fbc-98a9-7a2893aacc77/Screen+Shot+2025-02-08+at+9.01.31+AM.png</image:loc>
      <image:title>Market Blog - Clustering function and value to price learning solutions - Make it stand out</image:title>
      <image:caption>Key clusters in the DSM for Value Drivers in Learning Solutions</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/category-value-maps-help-define-positioning-and-differentiation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/6d267745-0999-405b-b9b4-ffa7bb654874/ibbaka-value-and-pricing-blog-Category-Value-Maps-define-positioning-and-differentiation.jpg</image:loc>
      <image:title>Market Blog - Category Value Maps define positioning and differentiation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Category Value Maps define positioning and differentiation</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d53fb8e8-cca1-4662-9e25-bbe187b7340a/Ibbaka-Category-Value-Report-Learning-Solutions-Banner.jpg</image:loc>
      <image:title>Market Blog - Category Value Maps define positioning and differentiation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b35187bc-e982-434f-a95f-a52f7a919614/Screen+Shot+2025-02-06+at+4.59.52+AM.png</image:loc>
      <image:title>Market Blog - Category Value Maps define positioning and differentiation - Make it stand out</image:title>
      <image:caption>Structure of a Category Value Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e96c702c-a7ed-4a8e-8474-b5f5443ba995/Screen+Shot+2025-02-05+at+4.55.47+PM.png</image:loc>
      <image:title>Market Blog - Category Value Maps define positioning and differentiation - Make it stand out</image:title>
      <image:caption>The generative AI based Category Value Map generation process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1626f329-82b7-415e-a8dc-93c08b524fd6/Screen+Shot+2025-02-05+at+5.07.50+PM.png</image:loc>
      <image:title>Market Blog - Category Value Maps define positioning and differentiation - Make it stand out</image:title>
      <image:caption>Category Value Map for Learning Solutions: Solution to Value Driver Mapping</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/why-chatgpt-is-the-worst-programming-language-ever</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/bc96e144-a05c-42fd-b043-454f26dab15c/ibbaka-value-and-pricing-blog-Why-ChatGPT-is-the-worst-programming-language-ever.jpg</image:loc>
      <image:title>Market Blog - Why ChatGPT is the worst programming language ever - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e9e547c1-b6de-4210-9bfd-ba1d59184642/lee-blogheadshot.png</image:loc>
      <image:title>Market Blog - Why ChatGPT is the worst programming language ever</image:title>
      <image:caption>Lee Iverson is a Co-Founder and CTO at Ibbaka.  Connect with him on LinkedIn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - Why ChatGPT is the worst programming language ever - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/elevating-customer-value-management-a-strategic-imperative-for-b2b-saas-executives</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f6514a56-a46d-4311-9eea-d8156b97ee95/ibbaka-value-and-pricing-blog-Elevating-Customer-Value-Management-A-Strategic-Imperative-for-B2B-SaaS-Executives.jpg</image:loc>
      <image:title>Market Blog - Elevating Customer Value Management: A Strategic Imperative for B2B SaaS Executives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/432f47ff-60ea-478e-8ee8-c73cf72c76a7/karen-blogheadshot.png</image:loc>
      <image:title>Market Blog - Elevating Customer Value Management: A Strategic Imperative for B2B SaaS Executives</image:title>
      <image:caption>Karen Chiang is a Chief Value Officer at Ibbaka.  Connect with her on LinkedIn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - Elevating Customer Value Management: A Strategic Imperative for B2B SaaS Executives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f1c8c084-ee0c-4394-95e5-930fecaff97c/Ibbaka-Pain-Point-Traditional-Approach-Solutions.png</image:loc>
      <image:title>Market Blog - Elevating Customer Value Management: A Strategic Imperative for B2B SaaS Executives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-to-communicate-value-and-price-when-an-ai-is-your-buyer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d627985a-f06c-4378-9bc0-ce2266aea871/ibbaka-value-and-pricing-blog-How-to-communicate-value-and-price-when-your-buyer-is-an-AI.jpg</image:loc>
      <image:title>Market Blog - How to communicate value and price when your buyer is an AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - How to communicate value and price when your buyer is an AI</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/98d44d01-3fd1-46a4-8db7-068dde0dc543/Screen+Shot+2025-01-29+at+6.01.56+PM.png</image:loc>
      <image:title>Market Blog - How to communicate value and price when your buyer is an AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/45dae8d9-3ba2-45ff-a2a3-f4781a8d91c3/Screen+Shot+2025-01-29+at+6.14.37+PM.png</image:loc>
      <image:title>Market Blog - How to communicate value and price when your buyer is an AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/is-business-process-outsourcing-the-first-target-for-service-as-software</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/41770e90-e388-43dd-a3b1-75aaf3b95f00/ibbaka-value-and-pricing-blog-Is-Business-Process-Outsourcing-the-first-target-for-Service-as-Software.jpg</image:loc>
      <image:title>Market Blog - Is Business Process Outsourcing the first target for Service as Software? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Is Business Process Outsourcing the first target for Service as Software?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e99866b7-a5e1-445b-828a-b8d6c859444f/Screen+Shot+2025-01-26+at+11.27.43+AM.png</image:loc>
      <image:title>Market Blog - Is Business Process Outsourcing the first target for Service as Software? - Make it stand out</image:title>
      <image:caption>Generators power Agents and Co-Pilots and can be woven into Service as Software solutions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/30cddbdc-2ad5-465b-a516-a8f77521f88e/Ibbaka-AI-Monetization-2025-Webinar-Watch-the-Recording-Banner.jpg</image:loc>
      <image:title>Market Blog - Is Business Process Outsourcing the first target for Service as Software? - Make it stand out</image:title>
      <image:caption>Watch the On-Demand Webinar Now</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-ibbaka-measures-the-value-of-customer-value-management-and-sets-its-own-prices</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c6c537bd-c172-4da7-9eac-ee4b8ddfcd50/ibbaka-value-and-pricing-blog-How-Ibbaka-measures-the-value-of-customer-value-management-and-sets-its-own-prices.jpg</image:loc>
      <image:title>Market Blog - How Ibbaka Measures the Value of Customer Value Management (and sets its own prices) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - How Ibbaka Measures the Value of Customer Value Management (and sets its own prices)</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c342870e-3e25-4db7-82f8-f9e111084c6f/AI-Monetization-2025-Jan23-Webinar-Banner.jpg</image:loc>
      <image:title>Market Blog - How Ibbaka Measures the Value of Customer Value Management (and sets its own prices) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f7cea96d-837c-447b-8ce2-2d4f8afcfc0d/Screen+Shot+2025-01-19+at+5.42.46+AM.png</image:loc>
      <image:title>Market Blog - How Ibbaka Measures the Value of Customer Value Management (and sets its own prices) - Make it stand out</image:title>
      <image:caption>Key SaaS metrics that Ibbaka impacts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/761e0015-8ded-49a0-985b-ff4a6b108b66/Screen+Shot+2025-01-19+at+6.57.45+AM.png</image:loc>
      <image:title>Market Blog - How Ibbaka Measures the Value of Customer Value Management (and sets its own prices) - Make it stand out</image:title>
      <image:caption>Key use cases for Customer Value Management and Value Based Pricing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/493de2d4-eb15-4a8c-ac24-79b71f1424f6/Screen+Shot+2025-01-12+at+7.06.08+AM.png</image:loc>
      <image:title>Market Blog - How Ibbaka Measures the Value of Customer Value Management (and sets its own prices) - Make it stand out</image:title>
      <image:caption>The key functions of a customer value management (CVM) platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/7d207856-3159-489f-9568-043483d771af/Ibbaka-Pricing-Packages.jpg</image:loc>
      <image:title>Market Blog - How Ibbaka Measures the Value of Customer Value Management (and sets its own prices) - Make it stand out</image:title>
      <image:caption>See the Ibbaka pricing page for more details</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ff4f3ee0-c63a-4b2e-8004-d4253b652949/Screen+Shot+2025-01-15+at+7.15.25+AM.png</image:loc>
      <image:title>Market Blog - How Ibbaka Measures the Value of Customer Value Management (and sets its own prices) - Make it stand out</image:title>
      <image:caption>Some of the solution packages available to Ibbaka subscribers,</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/an-ai-monetization-glossary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/53e62cb5-66dd-4d3c-9c8c-43d2e414b254/ibbaka-value-and-pricing-blog-An-AI-Monetization-Glossary.jpg</image:loc>
      <image:title>Market Blog - An AI Monetization Glossary - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - An AI Monetization Glossary</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - An AI Monetization Glossary - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/questions-for-the-ai-monetization-in-2025-webinar-with-mark-stiving-and-michael-mansard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/55b17afc-4769-4b57-b857-7cde5523270b/ibbaka-value-and-pricing-blog-Questions-for-the-AI-Monetization-in-2025-Webinar-with-Mark-Stiving-and-Michael-Mansard-and-Steven-Forth.jpg</image:loc>
      <image:title>Market Blog - Questions for the “AI Monetization in 2025” Webinar with Mark Stiving and Michael Mansard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Questions for the “AI Monetization in 2025” Webinar with Mark Stiving and Michael Mansard</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/182d48fc-cb78-42ac-b705-bd1eb00f283e/Screen+Shot+2025-01-07+at+5.35.40+PM.png</image:loc>
      <image:title>Market Blog - Questions for the “AI Monetization in 2025” Webinar with Mark Stiving and Michael Mansard - Make it stand out</image:title>
      <image:caption>Table from the Ibbaka AI Monetization in 2025 report.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/customer-value-management-for-everyone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/35f12704-0989-4c9c-b5d5-ec4749d1fd28/ibbaka-value-and-pricing-blog-Customer-Value-Management-for-Everyone.jpg</image:loc>
      <image:title>Market Blog - Customer Value Management for Everyone - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Customer Value Management for Everyone</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - Customer Value Management for Everyone - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/493de2d4-eb15-4a8c-ac24-79b71f1424f6/Screen+Shot+2025-01-12+at+7.06.08+AM.png</image:loc>
      <image:title>Market Blog - Customer Value Management for Everyone - Make it stand out</image:title>
      <image:caption>Components of the Ibbaka Customer Value Management and Value Based Pricing platform</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/value-models-trump-roi-calculators</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/20f1ff72-f2d4-46d2-abc8-647dbba1d780/ibbaka-value-and-pricing-blog-Value-models-trump-ROI-calculators.jpg</image:loc>
      <image:title>Market Blog - Value models trump ROI calculators - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Value models trump ROI calculators</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - Value models trump ROI calculators - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Value models trump ROI calculators - Make it stand out</image:title>
      <image:caption>The Value Cycle</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Value models trump ROI calculators - Make it stand out</image:title>
      <image:caption>Ibbaka’s Customer Value Management (CVM) platform.</image:caption>
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      <image:title>Market Blog - AI Monetization in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - AI Monetization in 2025</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - AI Monetization in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - AI Monetization in 2025 - Make it stand out</image:title>
      <image:caption>Table from the Ibbaka AI Monetization in 2025 report.</image:caption>
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      <image:title>Market Blog - From tokens to tasks - how will OpenAI price o3? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - From tokens to tasks - how will OpenAI price o3?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - From tokens to tasks - how will OpenAI price o3? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/23c0d4ed-a54e-4063-944c-baa5c39d5fb1/Screen+Shot+2025-01-05+at+4.39.09+PM.png</image:loc>
      <image:title>Market Blog - From tokens to tasks - how will OpenAI price o3? - Make it stand out</image:title>
      <image:caption>“Comparison of Models: Quality, Performance &amp; Price Analysis” by Artificial Analysis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/37ab4b55-5fac-4430-858e-bc74ffe9f050/Screen+Shot+2025-01-06+at+11.38.16+AM.png</image:loc>
      <image:title>Market Blog - From tokens to tasks - how will OpenAI price o3? - Make it stand out</image:title>
      <image:caption>From Arcprize</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/348d8f97-622a-4a42-b7ee-3c4f708bfcaf/Screen+Shot+2025-01-07+at+6.18.42+AM.png</image:loc>
      <image:title>Market Blog - From tokens to tasks - how will OpenAI price o3? - Make it stand out</image:title>
      <image:caption>Ibabka LinkedIn Poll from January 6, 2025 on price acceptance of a reasoning co-pilot.</image:caption>
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    <image:image>
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      <image:title>Market Blog - From tokens to tasks - how will OpenAI price o3? - Make it stand out</image:title>
      <image:caption>One designspace for AI applications (proposed by Ibbaka)</image:caption>
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      <image:title>Market Blog - Customer Value Management in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Customer Value Management in 2025</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
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      <image:title>Market Blog - Customer Value Management in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Market Blog - Customer Value Management in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Four packaging models for 2025 and how to price them: generators, agents, co-pilots and service as software - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Four packaging models for 2025 and how to price them: generators, agents, co-pilots and service as software</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
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    <image:image>
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      <image:title>Market Blog - Four packaging models for 2025 and how to price them: generators, agents, co-pilots and service as software - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Table from Ibbaka AI Monetization in 2025, to be published January 7, 2025. Sign up to get notified on publication.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Four packaging models for 2025 and how to price them: generators, agents, co-pilots and service as software - Make it stand out</image:title>
      <image:caption>Figure from Ibbaka AI Monetization in 2025, to be published January 7, 2025. Sign up to get notified on publication.</image:caption>
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      <image:title>Market Blog - Why pricing is part of customer value management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Why pricing is part of customer value management</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
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      <image:title>Market Blog - Why pricing is part of customer value management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Why pricing is part of customer value management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Why pricing is part of customer value management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Ibbaka Dashboard Screen Shot</image:caption>
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      <image:caption>Ibbaka Customer Dashboard Screen Shot</image:caption>
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      <image:caption>Ibbaka Customer Dashboard Screenshot</image:caption>
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    <lastmod>2024-12-20</lastmod>
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      <image:title>Market Blog - Ibbaka Wrapped 2024: Webinars &amp;amp; Podcasts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Liam Hannaford is the Marketing Manager at Ibbaka. Connect on LinkedIn</image:caption>
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      <image:title>Market Blog - Ibbaka Wrapped 2024: Webinars &amp;amp; Podcasts</image:title>
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      <image:title>Market Blog - Ibbaka Wrapped 2024: Webinars &amp;amp; Podcasts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Ibbaka Wrapped 2024: Webinars &amp;amp; Podcasts - In this latest episode with Mark Stiving from Impact Pricing, Steven explores the concept of generative pricing, emphasizing how AI can transform pricing strategies through real-time value measurement and dynamic proposal evaluation. He discusses how composable AI applications and generative adversarial networks might drive advancements in pricing and proposal management. Practical advice is also provided on using AI to optimize proposals, including developing effective evaluation rubrics and leveraging AI for better decision-making.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2f55daaa-3060-41e4-8537-68c25b032cd4/AI_vs_SaaS_Transforming_Software_Pricing_Value_Delivery.jpg</image:loc>
      <image:title>Market Blog - Ibbaka Wrapped 2024: Webinars &amp;amp; Podcasts - In this episode, Steven and Mark Stiving explore how AI can revolutionize software customization and pricing, ensuring precise value delivery for each B2B SaaS customer. Steven highlights that while AI brings innovative capabilities, it reinforces the core principles of pricing rather than altering them. Discover how leveraging AI can enhance your value delivery strategy and maximize ROI in the competitive B2B SaaS landscape.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/98d8ea44-6b27-4f12-afff-58c48a730c44/ThePricingLandspacePPS.png</image:loc>
      <image:title>Market Blog - Ibbaka Wrapped 2024: Webinars &amp;amp; Podcasts - Steven delves into the dynamic world of pricing strategies as revealed through the lens of the Professional Pricing Society event. He talks about the latest developments, innovative practices, and thought-provoking discussions emerging from these events of pricing professionals. From uncovering cutting-edge pricing technologies to dissecting evolving pricing trends that offer valuable insights to help you in navigating the ever-changing landscape of pricing strategies especially where AI is concerned.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b0962390-992e-4325-8625-a3ca43958f56/Navigating-the-Future-of-Pricing.png</image:loc>
      <image:title>Market Blog - Ibbaka Wrapped 2024: Webinars &amp;amp; Podcasts - Steven shares the shifting landscape for pricing professionals, emphasizing the rising importance of pricing strategists over analysts in leveraging AI for value-centric decision-making. Additionally, he highlights the possibilities beyond automation to include real-time recalibration of value models, enabling companies to better adapt to changing customer needs and market dynamics.</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5f1b9820-b3ab-44ca-9a17-f788329307b8/Transformative-Trends-in-B2B-SaaS-Pricing-for-2024.png</image:loc>
      <image:title>Market Blog - Ibbaka Wrapped 2024: Webinars &amp;amp; Podcasts - Steven discusses the growing significance of showcasing economic value to customers and the challenges that companies encounter in accomplishing this, particularly with regard to  AI monetization. There is a strong emphasis on the necessity for better understanding and communication of the value delivered by SaaS products to enable more effective value-based SaaS pricing strategies.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f9978e21-602b-494d-8a83-28db46c839fe/Innovation-Can%27t-be-Random.jpg</image:loc>
      <image:title>Market Blog - Ibbaka Wrapped 2024: Webinars &amp;amp; Podcasts - Ready or not, artificial intelligence is going to fundamentally shift not only how we build and deliver solutions, but how we assign value to products going forward. This is especially acute in the world of SaaS, as the mainstream emergence of generative AI and other machine learning practices changes the entire cost paradigm of product development—and we’re arguably only getting started. So how can SaaS businesses determine the value of their offerings—and price their solutions accordingly—in this new reality? Check out more content from Boast.ai here.</image:title>
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  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/the-value-narrative-integrating-value-across-the-customer-lifecycle-use-a-customer-value-map-for-customer-value-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5a2d8e5b-c2a7-401b-83c7-521c08912a06/ibbaka-value-and-pricing-blog-Customer-Value-Journey-for-Customer-Value-Management.jpg</image:loc>
      <image:title>Market Blog - The Value Narrative: Integrating Value Across the Customer Lifecycle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/432f47ff-60ea-478e-8ee8-c73cf72c76a7/karen-blogheadshot.png</image:loc>
      <image:title>Market Blog - The Value Narrative: Integrating Value Across the Customer Lifecycle</image:title>
      <image:caption>Karen Chiang is a Chief Value Officer at Ibbaka.  Connect with her on LinkedIn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - The Value Narrative: Integrating Value Across the Customer Lifecycle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1b22426e-4ad2-4842-a386-998c1658cd6d/PeakSpan-Masterclass-banner-dec1724.jpg</image:loc>
      <image:title>Market Blog - The Value Narrative: Integrating Value Across the Customer Lifecycle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/dbb50b36-ae52-4141-a9e1-49eeb5065dca/Ibbaka-value-cycle.png</image:loc>
      <image:title>Market Blog - The Value Narrative: Integrating Value Across the Customer Lifecycle - Make it stand out</image:title>
      <image:caption>Ibbaka's Value Cycle</image:caption>
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      <image:title>Market Blog - The Value Narrative: Integrating Value Across the Customer Lifecycle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - The Value Narrative: Integrating Value Across the Customer Lifecycle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0efea68f-e92f-4a8d-9b12-500921739b45/Ibbaka-customer-value-journey-stage3-discover.png</image:loc>
      <image:title>Market Blog - The Value Narrative: Integrating Value Across the Customer Lifecycle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/56220f9e-27b2-4480-82a2-7d8f3dff35e8/Ibbaka-customer-value-journey-value-drivers.png</image:loc>
      <image:title>Market Blog - The Value Narrative: Integrating Value Across the Customer Lifecycle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/why-pricing-is-part-of-customer-value-management-754hp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/30be1dc4-e0d4-436c-bc61-2bdff9ff2e84/ibbaka-value-and-pricing-blog-Will-agents-replace-integrations.jpg</image:loc>
      <image:title>Market Blog - Will agents replace integrations? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Will agents replace integrations?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - Will agents replace integrations? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/77751fef-95d9-4049-b217-7965068543ca/Screen+Shot+2024-12-14+at+8.30.33+AM.png</image:loc>
      <image:title>Market Blog - Will agents replace integrations? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/01686a99-82b7-4c87-8479-796bf5367acc/Screen+Shot+2024-12-14+at+9.03.12+AM.png</image:loc>
      <image:title>Market Blog - Will agents replace integrations? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ee0d6729-9dac-4346-be01-4606e16890e3/Screen+Shot+2024-12-14+at+9.43.05+AM.png</image:loc>
      <image:title>Market Blog - Will agents replace integrations? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Market Blog - Will agents replace integrations? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/my-new-role-as-manager-of-research-and-community</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/41faa44d-c416-4444-ad30-5f93f986ec50/ibbaka-value-and-pricing-blog-My-New-Role-as-Manager-of-Research-and-Community.jpg</image:loc>
      <image:title>Market Blog - My New Role as Manager of Research and Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/04e02377-f5f1-4435-8587-454fd58a5b71/edward-wong.png</image:loc>
      <image:title>Market Blog - My New Role as Manager of Research and Community</image:title>
      <image:caption>Edward Wong is the Manager of Research and Community at Ibbaka. See his LinkedIn profile.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/75ebc877-e34e-4a76-9ed9-d1cc412bed56/Ibbaka-Monetizing-GenAI-Results-Banner.jpg</image:loc>
      <image:title>Market Blog - My New Role as Manager of Research and Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ibbaka-makes-research-its-third-growth-pillar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/cd4f45fa-ec7f-4c91-9e6d-16d24d6adf5f/ibbaka-value-and-pricing-blog-Ibbaka-makes-research-its-third-growth-pillar.jpg</image:loc>
      <image:title>Market Blog - Ibbaka makes research its third growth pillar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Ibbaka makes research its third growth pillar</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - Ibbaka makes research its third growth pillar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/af4e72cc-5d40-48f8-b05e-5774669a0a2c/Screen+Shot+2024-12-08+at+12.26.47+PM.png</image:loc>
      <image:title>Market Blog - Ibbaka makes research its third growth pillar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a3a608a6-50de-4089-b1d5-88bd2ebe8b1c/Screen+Shot+2024-12-08+at+3.36.46+PM.png</image:loc>
      <image:title>Market Blog - Ibbaka makes research its third growth pillar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/26921290-396d-4ef7-bb32-a235a52be571/Screen+Shot+2024-12-08+at+3.53.33+PM.png</image:loc>
      <image:title>Market Blog - Ibbaka makes research its third growth pillar - Make it stand out</image:title>
      <image:caption>We try to deliver on these values inside our software (our values are part of our software), in our sales process, delivery and customer success programs, and in how we contribute to our community of thought leaders, competitors and of course our clients and their customers. Ibbaka Research and Community contributes to these value in the following ways. Deliver Value The reports from our research work are provided to anyone who asks for them. They are also used to inform the value, packaging and pricing models generated for our clients. Deepening and expanding understanding of customer value management will help everyone to create more value and perform better. Learn Constantly B2B software is going through a tectonic shift. Ibbaka research is one of the ways that Ibbaka learns and shares its learning. We hope this research work will create value for you in 2025. To sign up for updates and keep informed you can subscribe to this blog.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/will-amazon-trigger-a-price-war-for-foundation-models</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-09</lastmod>
    <image:image>
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      <image:title>Market Blog - Will Amazon trigger a price war for foundation models? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Will Amazon trigger a price war for foundation models?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - Will Amazon trigger a price war for foundation models? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Market Blog - Will Amazon trigger a price war for foundation models? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Market Blog - Will Amazon trigger a price war for foundation models? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/dd746b54-f27f-4ca5-bb8c-0be5b32871f7/Screen+Shot+2024-12-07+at+10.17.23+AM.png</image:loc>
      <image:title>Market Blog - Will Amazon trigger a price war for foundation models? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/my-new-role-as-customer-value-officer-karen-chiang</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2cf9f70f-57fc-4261-ad2b-0310d55f30b6/ibbaka-value-and-pricing-blog-My-New-Role-as-Customer-Value-Officer.jpg</image:loc>
      <image:title>Market Blog - My New Role as Chief Value Officer - Karen Chiang - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/432f47ff-60ea-478e-8ee8-c73cf72c76a7/karen-blogheadshot.png</image:loc>
      <image:title>Market Blog - My New Role as Chief Value Officer - Karen Chiang</image:title>
      <image:caption>Karen Chiang is a Chief Value Officer at Ibbaka.  Connect with her on LinkedIn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - My New Role as Chief Value Officer - Karen Chiang - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e3bb3fac-70f0-4463-aec4-c2b3bc3bcd64/Screen+Shot+2024-10-21+at+4.17.56+PM.png</image:loc>
      <image:title>Market Blog - My New Role as Chief Value Officer - Karen Chiang - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e6817aa5-6a61-4adb-a0a6-c17e34d17d6a/Ibbaka-value-and-pricing-blog-solution-platform-and-research-and-community.jpg</image:loc>
      <image:title>Market Blog - My New Role as Chief Value Officer - Karen Chiang - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/why-ibbaka-has-a-chief-value-officer-and-why-you-need-one-as-well</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/86be9c93-3363-4119-b8df-746f9e49e18f/ibbaka-value-and-pricing-blog-Why-Ibbaka-has-a-Chief-Value-Officer-and-why-you-need-one-as-well.jpg</image:loc>
      <image:title>Market Blog - Why Ibbaka has a Chief Value Officer and why you need one as well - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/37260a6e-e11d-422c-b612-b460fb1daf54/amar-blogheadshot.png</image:loc>
      <image:title>Market Blog - Why Ibbaka has a Chief Value Officer and why you need one as well - Make it stand out</image:title>
      <image:caption>Amar Dhaliwal is a Director and Co-founder at Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - Why Ibbaka has a Chief Value Officer and why you need one as well - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/is-customer-success-the-killer-app-for-b2b-genai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d4c93d69-b597-4c83-8575-fdf1eb0b1627/ibbaka-value-and-pricing-blog-Is-customer-success-the-killer-app-for-B2B-GenAI.jpg</image:loc>
      <image:title>Market Blog - Is customer success the killer app for B2B GenAI? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Is customer success the killer app for B2B GenAI?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - Is customer success the killer app for B2B GenAI? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/cf7c5a1b-db72-4647-8fd8-168fac5b2293/Screen+Shot+2024-12-01+at+12.45.57+PM.png</image:loc>
      <image:title>Market Blog - Is customer success the killer app for B2B GenAI? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/4322a5c7-b4cd-4298-9c4b-cdcec6c5b60f/Screen+Shot+2024-12-01+at+12.44.55+PM.png</image:loc>
      <image:title>Market Blog - Is customer success the killer app for B2B GenAI? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/does-insurance-provide-a-model-for-cybersecurity-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/db703f37-117f-4b61-a4c2-dcb3a25c34df/ibbaka-value-and-pricing-blog-Does-insurance-provide-a-model-for-cybersecurity-pricing.jpg</image:loc>
      <image:title>Market Blog - Does insurance provide a model for cybersecurity pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Does insurance provide a model for cybersecurity pricing?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f4c29023-96e7-415c-8134-b025202502af/Concept+Blends+%282%29.png</image:loc>
      <image:title>Market Blog - Does insurance provide a model for cybersecurity pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c5566385-6710-4efd-b193-fa96a6b537ac/Screen+Shot+2024-11-28+at+5.22.53+AM.png</image:loc>
      <image:title>Market Blog - Does insurance provide a model for cybersecurity pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ethical-considerations-in-ai-pricing-balancing-profit-and-accessibility</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/8ef0f5db-c575-4c3f-bc73-718d6347ff2d/ibbaka-value-and-pricing-blog-Ethical-Considerations-in-AI-Pricing-Balancing-Profit-and-Accessibility.jpg</image:loc>
      <image:title>Market Blog - Ethical Considerations in AI Pricing: Balancing Profit and Accessibility - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/04e02377-f5f1-4435-8587-454fd58a5b71/edward-wong.png</image:loc>
      <image:title>Market Blog - Ethical Considerations in AI Pricing: Balancing Profit and Accessibility</image:title>
      <image:caption>Edward Wong is a Consultant at Ibbaka. See his LinkedIn profile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/75ebc877-e34e-4a76-9ed9-d1cc412bed56/Ibbaka-Monetizing-GenAI-Results-Banner.jpg</image:loc>
      <image:title>Market Blog - Ethical Considerations in AI Pricing: Balancing Profit and Accessibility - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/can-cybersecurity-companies-leverage-outcome-based-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/bd0a84a0-7d5a-4f99-9295-6a5c23b5726d/ibbaka-value-and-pricing-blog-Can-cybersecurity-companies-leverage-outcome-based-pricing.jpg</image:loc>
      <image:title>Market Blog - Can Cybersecurity Companies Leverage Outcome Based Pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Can Cybersecurity Companies Leverage Outcome Based Pricing?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ed8648c2-c37d-46f0-8818-336b66b4d665/Generative+Pricing+Concept+Blend+%286%29.png</image:loc>
      <image:title>Market Blog - Can Cybersecurity Companies Leverage Outcome Based Pricing? - Make it stand out</image:title>
      <image:caption>Concept blend for Cybersecurity and Outcome Based Pricing generated by Steven Forth using Perplexity Nov. 17, 2024.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/what-research-is-critical-for-developing-genai-pricing-models</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2cd5ebef-229f-4902-9e91-c7e8d705e20b/ibbaka-value-and-pricing-blog-What-research-is-critical-for-developing-GenAI-pricing-models.jpg</image:loc>
      <image:title>Market Blog - What research is critical for developing GenAI pricing models? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/04e02377-f5f1-4435-8587-454fd58a5b71/edward-wong.png</image:loc>
      <image:title>Market Blog - What research is critical for developing GenAI pricing models?</image:title>
      <image:caption>Edward Wong is a Consultant at Ibbaka. See his LinkedIn profile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/75ebc877-e34e-4a76-9ed9-d1cc412bed56/Ibbaka-Monetizing-GenAI-Results-Banner.jpg</image:loc>
      <image:title>Market Blog - What research is critical for developing GenAI pricing models? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/dfa7b3b2-30f3-498d-822b-16b22790dfb7/Screen+Shot+2024-11-13+at+6.12.47+PM.png</image:loc>
      <image:title>Market Blog - What research is critical for developing GenAI pricing models? - Make it stand out</image:title>
      <image:caption>From LinkedIn poll conducted in the first week of November, 2024. N = 75.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/generative-pricing-agent-pricing-evolution-934hc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e2cc31d7-a385-49ff-941a-f3761c2d8e96/ibbaka-value-and-pricing-blog-Agent-AI-an-emerging-packaging-pattern.jpg</image:loc>
      <image:title>Market Blog - Agent AI - an emerging packaging pattern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Agent AI - an emerging packaging pattern</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/75ebc877-e34e-4a76-9ed9-d1cc412bed56/Ibbaka-Monetizing-GenAI-Results-Banner.jpg</image:loc>
      <image:title>Market Blog - Agent AI - an emerging packaging pattern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2a351cfc-f31f-4a8b-addd-1e72fc39eb5c/Screen+Shot+2024-11-10+at+7.31.53+AM.png</image:loc>
      <image:title>Market Blog - Agent AI - an emerging packaging pattern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/4df7aaaf-47c1-4d13-a337-a5cfa755ab01/Screen+Shot+2024-11-11+at+4.37.07+AM.png</image:loc>
      <image:title>Market Blog - Agent AI - an emerging packaging pattern - Make it stand out</image:title>
      <image:caption>From an Ibbaka LinkedIn poll open the first two weeks of November 2024. N = 64</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/the-customer-value-manager-role-description</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1198f36f-d828-4e69-8392-e9f9ef39721c/ibbaka-value-and-pricing-blog-The-Customer-Value-Manager-Role-Description.jpg</image:loc>
      <image:title>Market Blog - The Customer Value Manager - Role Description - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/37260a6e-e11d-422c-b612-b460fb1daf54/amar-blogheadshot.png</image:loc>
      <image:title>Market Blog - The Customer Value Manager - Role Description - Make it stand out</image:title>
      <image:caption>Amar Dhaliwal is a Director and Co-founder at Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - The Customer Value Manager - Role Description - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ai-monetization-in-2025-survey-opens</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/7e5f5f5c-3e30-4711-8155-6e4e1aeaddfa/ibbaka-value-and-pricing-blog-AI-monetization-in-2025-survey-opens.jpg</image:loc>
      <image:title>Market Blog - AI monetization in 2025 survey opens - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - AI monetization in 2025 survey opens</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - AI monetization in 2025 survey opens - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ibbaka-ai-monetization-roundtable-survey-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/548c8391-1b88-473d-8b23-87a480d60bc2/ibbaka-value-and-pricing-blog-Ibbaka-AI-Monetization-Roundtable-Survey-Report.jpg</image:loc>
      <image:title>Market Blog - Ibbaka AI Monetization Roundtable Survey Report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Ibbaka AI Monetization Roundtable Survey Report</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - Ibbaka AI Monetization Roundtable Survey Report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/whats-a-customer-value-manager-and-why-you-need-one</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e445d4ce-ff10-491d-bb96-b022ec72171e/ibbaka-value-and-pricing-blog-What-is-a-Customer-Value-Manager-and-why-do-you-need-one.jpg</image:loc>
      <image:title>Market Blog - What’s a Customer Value Manager and why you need one - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/37260a6e-e11d-422c-b612-b460fb1daf54/amar-blogheadshot.png</image:loc>
      <image:title>Market Blog - What’s a Customer Value Manager and why you need one - Make it stand out</image:title>
      <image:caption>Amar Dhaliwal is a Director and Co-founder at Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - What’s a Customer Value Manager and why you need one - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/the-evolution-of-ai-pricing-models-from-consumption-to-hybrid-and-generative-approaches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c581729b-bfaa-4a83-bdee-7f2fe4658332/ibbaka-value-and-pricing-blog-The-Evolution-of-AI-Pricing-Models-From-Consumption-to-Hybrid-and-Generative-Approaches.jpg</image:loc>
      <image:title>Market Blog - The Evolution of AI Pricing Models: From Consumption to Hybrid and Generative Approaches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/04e02377-f5f1-4435-8587-454fd58a5b71/edward-wong.png</image:loc>
      <image:title>Market Blog - The Evolution of AI Pricing Models: From Consumption to Hybrid and Generative Approaches</image:title>
      <image:caption>Edward Wong is a Consultant at Ibbaka. See his LinkedIn profile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/75ebc877-e34e-4a76-9ed9-d1cc412bed56/Ibbaka-Monetizing-GenAI-Results-Banner.jpg</image:loc>
      <image:title>Market Blog - The Evolution of AI Pricing Models: From Consumption to Hybrid and Generative Approaches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Market Blog - The Evolution of AI Pricing Models: From Consumption to Hybrid and Generative Approaches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/key-findings-from-the-peakspan-ibbaka-net-revenue-retention-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d496526d-9ffd-4755-be5a-7280be71fb97/ibbaka-value-and-pricing-blog-Key-findings-from-the-PeakSpan-Ibbaka-Net-Revenue-Retention-Research.jpg</image:loc>
      <image:title>Market Blog - Key findings from the PeakSpan Ibbaka Net Revenue Retention Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Key findings from the PeakSpan Ibbaka Net Revenue Retention Research</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - Key findings from the PeakSpan Ibbaka Net Revenue Retention Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/58342540-d722-419b-8c69-213e17f2d16d/Screen+Shot+2024-10-26+at+2.49.37+PM.png</image:loc>
      <image:title>Market Blog - Key findings from the PeakSpan Ibbaka Net Revenue Retention Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3cb33210-33be-47b5-ab5d-8972ed7f4d3e/Screen+Shot+2024-10-27+at+1.30.36+PM.png</image:loc>
      <image:title>Market Blog - Key findings from the PeakSpan Ibbaka Net Revenue Retention Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0f65aaed-7156-4538-9e09-0f049fa42bc2/Screen+Shot+2024-10-27+at+6.13.13+PM.png</image:loc>
      <image:title>Market Blog - Key findings from the PeakSpan Ibbaka Net Revenue Retention Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b5948407-1fb8-4fdb-99f6-952412f4a6ee/Screen+Shot+2024-10-29+at+5.58.29+AM.png</image:loc>
      <image:title>Market Blog - Key findings from the PeakSpan Ibbaka Net Revenue Retention Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/72f0f82f-a580-4d8d-805b-e115cb274946/Screen+Shot+2024-10-29+at+5.56.27+AM.png</image:loc>
      <image:title>Market Blog - Key findings from the PeakSpan Ibbaka Net Revenue Retention Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/generative-pricing-agent-pricing-evolution</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/7e1faa0b-d4e6-42ef-95ac-3ca205e20dc0/ibbaka-value-and-pricing-blog-Generative-pricing-agent-pricing-evolution.jpg</image:loc>
      <image:title>Market Blog - Generative pricing: agent pricing evolution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Generative pricing: agent pricing evolution</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/75ebc877-e34e-4a76-9ed9-d1cc412bed56/Ibbaka-Monetizing-GenAI-Results-Banner.jpg</image:loc>
      <image:title>Market Blog - Generative pricing: agent pricing evolution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e4dbb4a2-d8cb-4dbd-ab28-54c71dc5c25f/Agent+Pricing+Evolution+%281%29.png</image:loc>
      <image:title>Market Blog - Generative pricing: agent pricing evolution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5448ba47-19d5-4224-ae90-80077bc42da1/Agent+Pricing+Evolution+%282%29.png</image:loc>
      <image:title>Market Blog - Generative pricing: agent pricing evolution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/peakspan-ibbaka-nrr-survey-report-for-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0d1474c5-ca18-4ce6-b8e5-1c9b88aa3618/ibbaka-value-and-pricing-blog-PeakSpan-Ibbaka-NRR-Survey-Report-for-2024.jpg</image:loc>
      <image:title>Market Blog - Ibbaka PeakSpan NRR Survey Report for 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Ibbaka PeakSpan NRR Survey Report for 2024</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3d4a7ac8-bfd8-44ff-a97e-1b25350fd26e/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - Ibbaka PeakSpan NRR Survey Report for 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/parsing-the-adobe-video-announcing-its-approach-to-generative-ai-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/aa01a2b1-7a5e-4315-b1e5-d0b768be2cce/ibbaka-value-and-pricing-blog-Adobe-positions-its-approach-to-generative-AI-pricing.jpg</image:loc>
      <image:title>Market Blog - Adobe positions its approach to generative AI pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Adobe positions its approach to generative AI pricing</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/75ebc877-e34e-4a76-9ed9-d1cc412bed56/Ibbaka-Monetizing-GenAI-Results-Banner.jpg</image:loc>
      <image:title>Market Blog - Adobe positions its approach to generative AI pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/value-the-foundation-for-customer-engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/af216ba0-b851-4049-b16d-4c7fa25a593e/ibbaka-value-and-pricing-blog-Value-The-Foundation-for-Customer-Engagement.jpg</image:loc>
      <image:title>Market Blog - Value - The Foundation for Customer Engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/432f47ff-60ea-478e-8ee8-c73cf72c76a7/karen-blogheadshot.png</image:loc>
      <image:title>Market Blog - Value - The Foundation for Customer Engagement</image:title>
      <image:caption>Karen Chiang is a Managing Partner at Ibbaka.  Connect with her on LinkedIn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - Value - The Foundation for Customer Engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3809409e-af68-498c-985b-d840a1f1a399/Screen+Shot+2024-10-21+at+4.16.42+PM.png</image:loc>
      <image:title>Market Blog - Value - The Foundation for Customer Engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e3bb3fac-70f0-4463-aec4-c2b3bc3bcd64/Screen+Shot+2024-10-21+at+4.17.56+PM.png</image:loc>
      <image:title>Market Blog - Value - The Foundation for Customer Engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1ca2bf69-86a0-415b-b99b-9178e782953a/Screen+Shot+2024-10-22+at+1.55.53+PM.png</image:loc>
      <image:title>Market Blog - Value - The Foundation for Customer Engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/769564df-e592-4293-8f11-ba16cee75080/Monetizing-Generative-AI-Lessons-from-the-Early-Adopters-Webinar-Ibbaka_Cegid_Zuora_banner.jpg</image:loc>
      <image:title>Market Blog - Value - The Foundation for Customer Engagement - Make it stand out</image:title>
      <image:caption>Our upcoming webinar with Zuora &amp; Cegid on Monetizing GenAI</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/nrr-research-churn-vs-expansion-revenue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/62f14224-b76e-4dd8-a2ab-3ef9e7cda3b0/ibbaka-value-and-pricing-blog-NRR-Research-Churn-vs-Expansion-Revenue.jpg</image:loc>
      <image:title>Market Blog - NRR Research: Churn vs. Expansion Revenue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - NRR Research: Churn vs. Expansion Revenue</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - NRR Research: Churn vs. Expansion Revenue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/bf240d12-fa72-4fd6-962a-a28ba3e5e8fe/Untitled+presentation+%2831%29.png</image:loc>
      <image:title>Market Blog - NRR Research: Churn vs. Expansion Revenue - Make it stand out</image:title>
      <image:caption>From the Peakspan Ibbaka NRR Net Revenue Retention Report for 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0f5bd732-5d5a-4d07-87bb-a61a8c495169/Screen+Shot+2024-10-15+at+10.26.55+AM.png</image:loc>
      <image:title>Market Blog - NRR Research: Churn vs. Expansion Revenue - Make it stand out</image:title>
      <image:caption>From the Peakspan Ibbaka NRR Net Revenue Retention Report for 2024</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/generative-pricing-for-ai-is-a-blend-of-dynamic-pricing-and-value-based-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/162bf0b8-7a8e-4892-ba39-69e69e1d96a2/ibbaka-value-and-pricing-blog-Generative-pricing-for-AI-is-a-blend-of-dynamic-pricing-and-value-based-pricing.jpg</image:loc>
      <image:title>Market Blog - Generative pricing for AI is a blend of dynamic pricing and value based pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Generative pricing for AI is a blend of dynamic pricing and value based pricing</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/75ebc877-e34e-4a76-9ed9-d1cc412bed56/Ibbaka-Monetizing-GenAI-Results-Banner.jpg</image:loc>
      <image:title>Market Blog - Generative pricing for AI is a blend of dynamic pricing and value based pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a36f22c9-3d47-41c5-9374-3724f3e74f10/Generative+Pricing+Concept+Blend+%283%29.png</image:loc>
      <image:title>Market Blog - Generative pricing for AI is a blend of dynamic pricing and value based pricing - Make it stand out</image:title>
      <image:caption>A concept blend of dynamic and value-based pricing to create a new approach to pricing - generative pricing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/b2b-saas-discounting-should-you-discount-fixed-or-variable-pricing-metrics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/4ac1a4a6-1392-4fe7-85c3-607fbe105716/ibbaka-value-and-pricing-blog-B2B-SaaS-discounting-Should-you-discount-fixed-or-variable-pricing-metrics.jpg</image:loc>
      <image:title>Market Blog - B2B SaaS discounting: Should you discount fixed or variable pricing metrics? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - B2B SaaS discounting: Should you discount fixed or variable pricing metrics?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - B2B SaaS discounting: Should you discount fixed or variable pricing metrics? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/397107e2-13fb-4b3e-bf5d-54606f94f518/Independent_Modules_Platform_Extensions.png</image:loc>
      <image:title>Market Blog - B2B SaaS discounting: Should you discount fixed or variable pricing metrics? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/94c65fa9-4cf2-4d7a-bcd3-476108e627d5/Packaging+and+Configuration%2C+Usage%2C+Value%2C+and+Pricing+work+together+as+a+system.png</image:loc>
      <image:title>Market Blog - B2B SaaS discounting: Should you discount fixed or variable pricing metrics? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - B2B SaaS discounting: Should you discount fixed or variable pricing metrics? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Market Blog - Will Salesforce’s stance on agent pricing frame AI pricing generally? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Will Salesforce’s stance on agent pricing frame AI pricing generally?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
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    <image:image>
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      <image:title>Market Blog - Will Salesforce’s stance on agent pricing frame AI pricing generally? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Will Salesforce’s stance on agent pricing frame AI pricing generally? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Will Salesforce’s stance on agent pricing frame AI pricing generally? - Make it stand out</image:title>
      <image:caption>N = 152 Data collected through LinkedIn poll Sept. 30 and Oct. 1, 2024.</image:caption>
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      <image:title>Market Blog - The Crucial Role of Value Models in Value-Based Selling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - The Crucial Role of Value Models in Value-Based Selling - Make it stand out</image:title>
      <image:caption>Amar Dhaliwal is a Director and Co-founder at Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - The Crucial Role of Value Models in Value-Based Selling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Monetizing GenAI Roundtable Webinar: On-Demand Recording - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Monetizing GenAI Roundtable Webinar: On-Demand Recording</image:title>
      <image:caption>Liam Hannaford is the Marketing Manager at Ibbaka. Connect on LinkedIn</image:caption>
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    <image:image>
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      <image:title>Market Blog - Monetizing GenAI Roundtable Webinar: On-Demand Recording - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Monetizing GenAI Roundtable Webinar: On-Demand Recording - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Monetizing GenAI Roundtable Webinar: On-Demand Recording - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0ace6d60-2d0c-4ff5-9c9e-7bc458034956/What+impact+will+GenAI+have+on+B2B+Software.jpg</image:loc>
      <image:title>Market Blog - Monetizing GenAI Roundtable Webinar: On-Demand Recording - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9cbc105-9c5e-474c-9773-0f588f49486c/The+pricing+process+for+AI+applications.jpg</image:loc>
      <image:title>Market Blog - Monetizing GenAI Roundtable Webinar: On-Demand Recording - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e94e63c2-c701-4bfb-929d-6652ed0a4017/Packaging+Models+for+Generative+AI+Applications.jpg</image:loc>
      <image:title>Market Blog - Monetizing GenAI Roundtable Webinar: On-Demand Recording - Make it stand out</image:title>
      <image:caption>The 5 Common Approaches to Packaging Generative AI Applications</image:caption>
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      <image:title>Market Blog - Pricing thought: OpenAI will price reasoning tokens in o1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing thought: OpenAI will price reasoning tokens in o1</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing thought: OpenAI will price reasoning tokens in o1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing thought: OpenAI will price reasoning tokens in o1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing thought: OpenAI will price reasoning tokens in o1 - Make it stand out</image:title>
      <image:caption>Source</image:caption>
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    <lastmod>2024-11-14</lastmod>
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      <image:title>Market Blog - How should OpenAI price o1? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - How should OpenAI price o1?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/75ebc877-e34e-4a76-9ed9-d1cc412bed56/Ibbaka-Monetizing-GenAI-Results-Banner.jpg</image:loc>
      <image:title>Market Blog - How should OpenAI price o1? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - How should OpenAI price o1? - Make it stand out</image:title>
      <image:caption>From LinkedIn poll "ChatGPT + Strawberry should be priced ..." data from Sunday Sept. 15, 2024 N = 82</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5c208aae-7293-4986-aa1f-3476165c2349/Screen+Shot+2024-09-15+at+8.43.24+AM.png</image:loc>
      <image:title>Market Blog - How should OpenAI price o1? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-patterns-for-generative-ai</loc>
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    <lastmod>2024-11-14</lastmod>
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      <image:title>Market Blog - Pricing patterns for generative AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing patterns for generative AI</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/75ebc877-e34e-4a76-9ed9-d1cc412bed56/Ibbaka-Monetizing-GenAI-Results-Banner.jpg</image:loc>
      <image:title>Market Blog - Pricing patterns for generative AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing patterns for generative AI - Make it stand out</image:title>
      <image:caption>Ibbaka Geode Screenshot</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/nrr-factor-analysis-and-per-potential-expansion-revenue</loc>
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    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
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      <image:title>Market Blog - NRR Factor Analysis and PER (Potential Expansion Revenue) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - NRR Factor Analysis and PER (Potential Expansion Revenue)</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - NRR Factor Analysis and PER (Potential Expansion Revenue) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - NRR Factor Analysis and PER (Potential Expansion Revenue) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a6aaf7b2-06bc-47ca-ae75-93d19251304e/Screen+Shot+2024-09-08+at+9.36.33+AM.png</image:loc>
      <image:title>Market Blog - NRR Factor Analysis and PER (Potential Expansion Revenue) - Make it stand out</image:title>
      <image:caption>Screenshot of Ibbaka NRR Analyze</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/early-insights-from-the-monetizing-generative-ai-roundtable-survey</loc>
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    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
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      <image:title>Market Blog - Early Insights from the Monetizing Generative AI Roundtable Survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Early Insights from the Monetizing Generative AI Roundtable Survey</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/75ebc877-e34e-4a76-9ed9-d1cc412bed56/Ibbaka-Monetizing-GenAI-Results-Banner.jpg</image:loc>
      <image:title>Market Blog - Early Insights from the Monetizing Generative AI Roundtable Survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1cf14cdc-4b0d-4125-8e35-115b3134b274/Screen+Shot+2024-09-02+at+6.11.39+AM.png</image:loc>
      <image:title>Market Blog - Early Insights from the Monetizing Generative AI Roundtable Survey - Make it stand out</image:title>
      <image:caption>Data as at Sept. 1, 2024 Morning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b6e971dc-2762-4c29-88ab-6746076b23a6/Screen+Shot+2024-09-02+at+6.38.33+AM.png</image:loc>
      <image:title>Market Blog - Early Insights from the Monetizing Generative AI Roundtable Survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/db07842b-c961-4bc5-b91e-491e4bf6bd6d/Screen+Shot+2024-09-02+at+6.59.31+AM.png</image:loc>
      <image:title>Market Blog - Early Insights from the Monetizing Generative AI Roundtable Survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0f6a966a-f216-4c79-8fce-4527542e81a0/Screen+Shot+2024-09-02+at+7.27.31+AM.png</image:loc>
      <image:title>Market Blog - Early Insights from the Monetizing Generative AI Roundtable Survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Sceen shot of the Ibbaka Valio dashboard for a customer.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/a-checklist-for-introducing-new-pricing</loc>
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    <lastmod>2024-11-14</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Ask your questions on generative AI monetization - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Ask your questions on generative AI monetization - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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    <lastmod>2024-11-14</lastmod>
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      <image:title>Market Blog - Best practices in introducing new pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Best practices in introducing new pricing</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Best practices in introducing new pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Best practices in introducing new pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Best practices in introducing new pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/nrr-performance-analysis-four-examples</loc>
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    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - NRR Performance Analysis: 4 Examples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - NRR Performance Analysis: 4 Examples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - NRR Performance Analysis: 4 Examples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - NRR Performance Analysis: 4 Examples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-11-14</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-11-14</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/steps-on-the-path-to-generative-pricing</loc>
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    <lastmod>2024-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/98de9085-010a-4d79-88d8-fe01d1c6cd41/ibbaka-value-and-pricing-blog-Steps-on-the-path-to-generative-pricing.jpg</image:loc>
      <image:title>Market Blog - Steps on the path to generative pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Steps on the path to generative pricing</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Steps on the path to generative pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Steps on the path to generative pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/97cd5c5b-8c3a-4c0c-8e18-0a079f8b4797/Screen+Shot+2024-08-10+at+7.13.05+AM.png</image:loc>
      <image:title>Market Blog - Steps on the path to generative pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0cb8a355-728a-49d1-82a6-ed9bf09cd649/Screen+Shot+2024-08-10+at+7.53.07+AM.png</image:loc>
      <image:title>Market Blog - Steps on the path to generative pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/understanding-how-generative-ai-sdrs-are-revolutionizing-sales-development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
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      <image:title>Market Blog - Understanding how generative AI SDRs are revolutionizing sales development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Understanding how generative AI SDRs are revolutionizing sales development</image:title>
      <image:caption>Edward Wong is a Consultant at Ibbaka. See his LinkedIn profile.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Understanding how generative AI SDRs are revolutionizing sales development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Understanding how generative AI SDRs are revolutionizing sales development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/join-zenskar-and-ibbaka-for-a-webinar-august14-unlock-the-power-of-usage-based-pricing-for-enhanced-nrr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e4db0f7b-0b71-459f-b12d-78484836bbac/Zenskar+x+Ibbaka.jpg</image:loc>
      <image:title>Market Blog - [Webinar] Join Zenskar and Ibbaka on Wed, August 14: Unlock the Power of Usage-Based Pricing for Enhanced NRR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - [Webinar] Join Zenskar and Ibbaka on Wed, August 14: Unlock the Power of Usage-Based Pricing for Enhanced NRR</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - [Webinar] Join Zenskar and Ibbaka on Wed, August 14: Unlock the Power of Usage-Based Pricing for Enhanced NRR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - [Webinar] Join Zenskar and Ibbaka on Wed, August 14: Unlock the Power of Usage-Based Pricing for Enhanced NRR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - [Webinar] Join Zenskar and Ibbaka on Wed, August 14: Unlock the Power of Usage-Based Pricing for Enhanced NRR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e8b44a9f-aa74-46b8-a681-393d7bb022ae/Screen+Shot+2024-06-13+at+3.03.31+PM.png</image:loc>
      <image:title>Market Blog - [Webinar] Join Zenskar and Ibbaka on Wed, August 14: Unlock the Power of Usage-Based Pricing for Enhanced NRR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/97b28aa9-f36a-4f05-8b56-4a4f4d89297c/Screen+Shot+2024-06-13+at+3.04.41+PM.png</image:loc>
      <image:title>Market Blog - [Webinar] Join Zenskar and Ibbaka on Wed, August 14: Unlock the Power of Usage-Based Pricing for Enhanced NRR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1306cb3b-8c0e-4ae6-a8c6-d9af07dd3b7e/Screen+Shot+2024-06-13+at+3.06.29+PM.png</image:loc>
      <image:title>Market Blog - [Webinar] Join Zenskar and Ibbaka on Wed, August 14: Unlock the Power of Usage-Based Pricing for Enhanced NRR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b23f427d-13e6-42f9-8345-f0dfa1679981/Screen+Shot+2024-06-13+at+3.08.24+PM.png</image:loc>
      <image:title>Market Blog - [Webinar] Join Zenskar and Ibbaka on Wed, August 14: Unlock the Power of Usage-Based Pricing for Enhanced NRR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - [Webinar] Join Zenskar and Ibbaka on Wed, August 14: Unlock the Power of Usage-Based Pricing for Enhanced NRR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/9f90f260-8b7d-4cfa-86f3-deb2e1f12f50/Screen+Shot+2024-06-13+at+3.10.28+PM.png</image:loc>
      <image:title>Market Blog - [Webinar] Join Zenskar and Ibbaka on Wed, August 14: Unlock the Power of Usage-Based Pricing for Enhanced NRR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/96d35619-0bf3-43a1-9440-63dd94631daf/Screen+Shot+2024-06-13+at+3.11.26+PM.png</image:loc>
      <image:title>Market Blog - [Webinar] Join Zenskar and Ibbaka on Wed, August 14: Unlock the Power of Usage-Based Pricing for Enhanced NRR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/da087184-1794-4448-b8e6-172e1ec5ad5b/Screen+Shot+2024-06-13+at+3.12.43+PM.png</image:loc>
      <image:title>Market Blog - [Webinar] Join Zenskar and Ibbaka on Wed, August 14: Unlock the Power of Usage-Based Pricing for Enhanced NRR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/jointly-creating-value-stories-with-the-economic-buyer-and-the-sales-champion-making-meddic-even-more-powerful</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/65f42a8b-c09e-4118-867c-292f23dca27a/ibbaka-value-and-pricing-blog-Jointly-Creating-Value-Stories-with-the-Economic-Buyer-and-the-Sales-Champion-Making-MEDDIC-even-more-powerful.jpg</image:loc>
      <image:title>Market Blog - Jointly creating value stories with the economic buyer and the sales champion: making MEDDIC even more powerful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/4cac2202-1b9e-42a1-9802-cf8152aa1095/amar-blogheadshot.png</image:loc>
      <image:title>Market Blog - Jointly creating value stories with the economic buyer and the sales champion: making MEDDIC even more powerful</image:title>
      <image:caption>Amar Dhaliwal is a Director and Co-founder at Ibbaka. Connect on LinkedIn</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Jointly creating value stories with the economic buyer and the sales champion: making MEDDIC even more powerful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Jointly creating value stories with the economic buyer and the sales champion: making MEDDIC even more powerful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/the-uses-of-value-models</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/6d854603-1e9e-4b9e-9afb-5ad6196f00ef/ibbaka-value-and-pricing-blog-The-uses-of-value-models.jpg</image:loc>
      <image:title>Market Blog - The uses of value models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - The uses of value models</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - The uses of value models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - The uses of value models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - The uses of value models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - The uses of value models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - The uses of value models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - The uses of value models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - The uses of value models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/a-quick-guide-to-net-revenue-retention-factor-analysis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
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      <image:title>Market Blog - A Quick Guide to Net Revenue Retention Factor Analysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - A Quick Guide to Net Revenue Retention Factor Analysis</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - A Quick Guide to Net Revenue Retention Factor Analysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - A Quick Guide to Net Revenue Retention Factor Analysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - A Quick Guide to Net Revenue Retention Factor Analysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - A Quick Guide to Net Revenue Retention Factor Analysis - Make it stand out</image:title>
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      <image:title>Market Blog - A Quick Guide to Net Revenue Retention Factor Analysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - A Quick Guide to Net Revenue Retention Factor Analysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - A Quick Guide to Net Revenue Retention Factor Analysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - A Quick Guide to Net Revenue Retention Factor Analysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - A Quick Guide to Net Revenue Retention Factor Analysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - A Quick Guide to Net Revenue Retention Factor Analysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/the-path-to-generative-pricing</loc>
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    <lastmod>2024-11-14</lastmod>
    <image:image>
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      <image:title>Market Blog - The Path to Generative Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - The Path to Generative Pricing</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/75ebc877-e34e-4a76-9ed9-d1cc412bed56/Ibbaka-Monetizing-GenAI-Results-Banner.jpg</image:loc>
      <image:title>Market Blog - The Path to Generative Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5ba5bead-4c8a-4ded-8a44-34168f45037a/Screen+Shot+2024-07-29+at+5.17.53+AM.png</image:loc>
      <image:title>Market Blog - The Path to Generative Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/harnessing-the-power-of-generative-ai-for-creating-and-evaluating-rubrics-for-scoring-proposals</loc>
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    <priority>0.5</priority>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/fb93e156-ed37-4301-9577-a917e328d081/ibbaka-value-and-pricing-blog-Harnessing-the-Power-of-Generative-AI-for-Creating-and-Evaluating-Rubrics-for-Scoring-Proposals.jpg</image:loc>
      <image:title>Market Blog - Harnessing the power of generative AI for creating rubrics for scoring proposals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/23fee2a6-936e-4bb6-8e69-9ee3f3dd58fb/edward-wong.png</image:loc>
      <image:title>Market Blog - Harnessing the power of generative AI for creating rubrics for scoring proposals - Make it stand out</image:title>
      <image:caption>Edward Wong is a Consultant at Ibbaka. See his LinkedIn profile.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Harnessing the power of generative AI for creating rubrics for scoring proposals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Harnessing the power of generative AI for creating rubrics for scoring proposals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-approaches-for-generative-ai-applications</loc>
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    <lastmod>2024-11-14</lastmod>
    <image:image>
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      <image:title>Market Blog - Pricing approaches for generative AI applications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing approaches for generative AI applications</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/75ebc877-e34e-4a76-9ed9-d1cc412bed56/Ibbaka-Monetizing-GenAI-Results-Banner.jpg</image:loc>
      <image:title>Market Blog - Pricing approaches for generative AI applications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing approaches for generative AI applications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing approaches for generative AI applications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing approaches for generative AI applications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ai-pricing-metrics-showing-up-in-multiple-saas-verticals-tn8yd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - AI pricing: Your next proposal will be evaluated by an AI</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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    <image:image>
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      <image:title>Market Blog - AI pricing: Your next proposal will be evaluated by an AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI pricing: Your next proposal will be evaluated by an AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - AI pricing: Your next proposal will be evaluated by an AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/generative-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
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      <image:title>Market Blog - Generative Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Generative Pricing</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Generative Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Generative Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Generative Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Generative Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/value-stories-are-the-key-to-value-based-pricing-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/6d70dd87-ed17-4013-9596-ed139c209dc8/ibbaka-value-and-pricing-blog-Value-stories-are-the-key-to-value-based-pricing-success.jpg</image:loc>
      <image:title>Market Blog - Value stories are the key to value based pricing success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Value stories are the key to value based pricing success</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f2e6b726-5632-4bac-a02c-d790fdc4c88b/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - Value stories are the key to value based pricing success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Value stories are the key to value based pricing success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Value stories are the key to value based pricing success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Value stories are the key to value based pricing success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Value stories are the key to value based pricing success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ai-pricing-metrics-showing-up-in-multiple-saas-verticals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/7e6cf8d9-5a5b-4256-b9c2-cddc760a5192/ibbaka-value-and-pricing-blog-AI-pricing-metrics-showing-up-in-multiple-SaaS-verticals.jpg</image:loc>
      <image:title>Market Blog - AI pricing metrics showing up in multiple SaaS verticals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - AI pricing metrics showing up in multiple SaaS verticals</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/75ebc877-e34e-4a76-9ed9-d1cc412bed56/Ibbaka-Monetizing-GenAI-Results-Banner.jpg</image:loc>
      <image:title>Market Blog - AI pricing metrics showing up in multiple SaaS verticals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:title>Market Blog - Generative AI Monetization: An Interview with Michael Mansard - Make it stand out</image:title>
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      <image:title>Market Blog - Generative AI Monetization: An Interview with Michael Mansard - Make it stand out</image:title>
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      <image:title>Market Blog - Generative AI Monetization: An Interview with Michael Mansard - Make it stand out</image:title>
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      <image:title>Market Blog - Some companies are still driving outstanding NRR performance</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Karen Chiang is a Managing Partner at Ibbaka. See her LinkedIn Profile. Rashaqa Rahman is a Principal Consultant at Ibbaka. Connect on LinkedIn.</image:caption>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/will-generative-ai-require-new-approaches-to-pricing</loc>
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      <image:title>Market Blog - Will generative AI require new approaches to pricing?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:title>Market Blog - Will generative AI require new approaches to pricing? - Make it stand out</image:title>
      <image:caption>From Eppe, Manfred &amp; Maclean, Ewen &amp; Confalonieri, Roberto &amp; Kutz, Oliver &amp; Schorlemmer, Marco &amp; Plaza, Enric &amp; Kühnberger, Kai-Uwe. (2017). A Computational Framework for Conceptual Blending. Artificial Intelligence. 256. 10.1016/j.artint.2017.11.005.</image:caption>
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    <lastmod>2024-11-14</lastmod>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI applications edge toward outcome based pricing</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:title>Market Blog - AI applications edge toward outcome based pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI applications edge toward outcome based pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI applications edge toward outcome based pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI applications edge toward outcome based pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Harp Dhaliwal is VP of Growth at Ibbaka. See his LinkedIn Profile.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Maximizing NRR: Introducing Ibbaka’s Revenue Retention Maturity Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Four types of input into a value model</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:title>Market Blog - Four types of input into a value model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Four types of input into a value model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Four types of input into a value model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Four types of input into a value model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Four types of input into a value model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Why are AI applications priced conventionally? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Why are AI applications priced conventionally?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Why are AI applications priced conventionally? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Ibbaka Survey AI Monetization in 2024, data collected October and November 2023, N = 308</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Why are AI applications priced conventionally? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Why are AI applications priced conventionally? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-11-14</lastmod>
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      <image:title>Market Blog - Look beyond costs when modelling value - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Look beyond costs when modelling value</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3d4a7ac8-bfd8-44ff-a97e-1b25350fd26e/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - Look beyond costs when modelling value - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Look beyond costs when modelling value - Make it stand out</image:title>
      <image:caption>From Nick Nalepa’s talk at the spring PPS conference ‘It’s Not Easy, Pricing Green.’ Used with permission.</image:caption>
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      <image:title>Market Blog - How to Capture the Right Value Metrics to Accurately Price Your Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - How to Capture the Right Value Metrics to Accurately Price Your Product - Make it stand out</image:title>
      <image:caption>Edward Wong is a Project Manager at Ibbaka. See his LinkedIn profile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3d4a7ac8-bfd8-44ff-a97e-1b25350fd26e/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - How to Capture the Right Value Metrics to Accurately Price Your Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/590f1492-1c86-4600-8e05-d5c4b26b4799/Screen+Shot+2024-04-25+at+1.39.11+PM.png</image:loc>
      <image:title>Market Blog - How to Capture the Right Value Metrics to Accurately Price Your Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - How to Capture the Right Value Metrics to Accurately Price Your Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - How to Capture the Right Value Metrics to Accurately Price Your Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - How to Capture the Right Value Metrics to Accurately Price Your Product - Make it stand out</image:title>
      <image:caption>The diagram illustrates the Economic Value Estimation (EVE) model. It depicts how to determine the economic value of a product by comparing positive and negative economic value drivers. Positive drivers include factors that increase revenue, reduce costs, and decrease risk, which all contribute to the differentiation value of a product. The differentiation value, when measured against the price of a competitive alternative, leads to the economic value of the product. This economic value then dictates the normal price range for the product. This model helps businesses quantify the unique value they offer and set appropriate pricing strategies.</image:caption>
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      <image:title>Market Blog - What are the emerging value drivers for generative AI agents and how will they be priced? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - What are the emerging value drivers for generative AI agents and how will they be priced?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - What are the emerging value drivers for generative AI agents and how will they be priced? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/dc31e77d-890b-40fa-8492-872b009eb317/Screen+Shot+2024-04-18+at+8.26.36+AM.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/idc-names-ibbaka-an-innovator-in-price-optimization-for-usage-and-recurring-revenue-models</loc>
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    <image:image>
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      <image:title>Market Blog - IDC Names Ibbaka an Innovator in Price Optimization for Usage and Recurring Revenue Models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - IDC Names Ibbaka an Innovator in Price Optimization for Usage and Recurring Revenue Models - Make it stand out</image:title>
      <image:caption>Harp Dhaliwal is VP of Growth at Ibbaka. See his LinkedIn Profile.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - IDC Names Ibbaka an Innovator in Price Optimization for Usage and Recurring Revenue Models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-ai-what-role-could-ai-play-in-pricing</loc>
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    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing AI: What role could AI play in pricing?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing AI: What role could AI play in pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing AI: What role could AI play in pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/042cf65a-74ad-48c3-a46f-9daed543c8a2/Screen+Shot+2024-04-14+at+7.17.07+PM.png</image:loc>
      <image:title>Market Blog - Pricing AI: What role could AI play in pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2981126c-f54c-481b-bf6e-12e0929b87bf/Screen+Shot+2024-04-14+at+7.16.05+PM.png</image:loc>
      <image:title>Market Blog - Pricing AI: What role could AI play in pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ttco-or-roi-or-value-which-can-justify-price</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - TCO or ROI or Value - Which Can Justify SaaS?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:title>Market Blog - TCO or ROI or Value - Which Can Justify SaaS? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - TCO or ROI or Value - Which Can Justify SaaS? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3360a0b0-76b6-4e25-a43c-1dfbbcd15f11/Screen+Shot+2024-04-08+at+10.34.58+AM.png</image:loc>
      <image:title>Market Blog - TCO or ROI or Value - Which Can Justify SaaS? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c2835c21-1c62-4030-905a-9e45e953261b/Screen+Shot+2024-04-08+at+6.46.19+AM.png</image:loc>
      <image:title>Market Blog - TCO or ROI or Value - Which Can Justify SaaS? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/7b024a7a-b749-4f33-ac7d-6a4775be6572/Screen+Shot+2024-04-08+at+6.35.00+AM.png</image:loc>
      <image:title>Market Blog - TCO or ROI or Value - Which Can Justify SaaS? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/protect-revenue-retention-look-at-churn</loc>
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    <priority>0.5</priority>
    <lastmod>2024-10-30</lastmod>
    <image:image>
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      <image:title>Market Blog - Protect Revenue Retention - Look at Churn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Protect Revenue Retention - Look at Churn - Make it stand out</image:title>
      <image:caption>Karen Chiang is a Managing Partner at Ibbaka. Connect on LinkedIn</image:caption>
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    <image:image>
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      <image:title>Market Blog - Protect Revenue Retention - Look at Churn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Protect Revenue Retention - Look at Churn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Protect Revenue Retention - Look at Churn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Protect Revenue Retention - Look at Churn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Protect Revenue Retention - Look at Churn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Protect Revenue Retention - Look at Churn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/costs-do-not-justify-saas-price-increases-value-does</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Costs do not justify SaaS price increases - value does</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Costs do not justify SaaS price increases - value does - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Costs do not justify SaaS price increases - value does - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Costs do not justify SaaS price increases - value does - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Costs do not justify SaaS price increases - value does - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/differential-diagnosis-of-pricing-symptoms-for-churn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
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      <image:title>Market Blog - Differential Diagnosis of Pricing Symptoms for Churn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Differential Diagnosis of Pricing Symptoms for Churn</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Differential Diagnosis of Pricing Symptoms for Churn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>https://house.fandom.com/wiki/Differential_diagnosis</image:caption>
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    <image:image>
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      <image:title>Market Blog - Differential Diagnosis of Pricing Symptoms for Churn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Differential Diagnosis of Pricing Symptoms for Churn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Differential Diagnosis of Pricing Symptoms for Churn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-30</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - The OG of Retention Metrics: Why GRR Still Matters - Make it stand out</image:title>
      <image:caption>Harp Dhaliwal is VP of Growth at Ibbaka. See his LinkedIn Profile.</image:caption>
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    <image:image>
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      <image:title>Market Blog - The OG of Retention Metrics: Why GRR Still Matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/what-is-driving-your-net-revenue-retention-nrr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - What is driving your Net Revenue Retention (NRR)? Poll Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - What is driving your Net Revenue Retention (NRR)? Poll Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - What is driving your Net Revenue Retention (NRR)? Poll Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Edward Wong is a Project Manager at Ibbaka. See his LinkedIn profile.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - The Psychology of Pricing: The Power of Fairness - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - The Psychology of Pricing: The Power of Fairness - Make it stand out</image:title>
      <image:caption>If someone requires multiple solutions from Adobe, opting for the Creative Cloud package, which encompasses all apps, could prove to be more economical.</image:caption>
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  </url>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Should you include a price increase rider? - Poll Results</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/navigating-price-adjustments-when-to-raise-prices-amid-rising-costs</loc>
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      <image:title>Market Blog - Navigating Price Adjustments: When to Raise Prices Amid Rising Costs - Make it stand out</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:title>Market Blog - Navigating Price Adjustments: When to Raise Prices Amid Rising Costs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Navigating Price Adjustments: When to Raise Prices Amid Rising Costs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - PeakSpan Master Class: Optimize Pricing &amp;amp; Packaging to Minimize Churn led by Karen Chiang &amp;amp; Steven Forth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - PeakSpan Master Class: Optimize Pricing &amp;amp; Packaging to Minimize Churn led by Karen Chiang &amp;amp; Steven Forth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-11-14</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Next time I’ll remember to do up my chin strap.</image:caption>
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  </url>
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    <changefreq>monthly</changefreq>
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    <lastmod>2024-11-14</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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    <lastmod>2024-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/48d2d468-3064-4bdf-becb-50694a90e29a/ibbaka-value-pricing-blog-AI-Pricing-What-does-Box-pricing-tell-us-about-AI-pricing-trends.jpg</image:loc>
      <image:title>Market Blog - AI Pricing: What does Box AI tell us about AI pricing trends? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - AI Pricing: What does Box AI tell us about AI pricing trends?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/75ebc877-e34e-4a76-9ed9-d1cc412bed56/Ibbaka-Monetizing-GenAI-Results-Banner.jpg</image:loc>
      <image:title>Market Blog - AI Pricing: What does Box AI tell us about AI pricing trends? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3827e14c-b044-474b-8454-42360a648736/Screen+Shot+2024-02-17+at+7.24.24+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: What does Box AI tell us about AI pricing trends? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/440220ce-7e69-4d34-83b8-0ee3133056ee/Screen+Shot+2024-02-17+at+7.35.56+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: What does Box AI tell us about AI pricing trends? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2e22cd5c-abe8-4341-aa31-2858d9a026ae/Screen+Shot+2024-02-17+at+8.25.49+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: What does Box AI tell us about AI pricing trends? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/what-to-price-products-use-cases-value-paths-poll-results</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/7f23d3db-bdc4-478a-b232-4124392c55ba/ibbaka-value-pricing-blog-what-to-price-products-use-cases-value-paths-poll-results.jpg</image:loc>
      <image:title>Market Blog - What to price? Products, Use Cases, Value Paths - Poll Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - What to price? Products, Use Cases, Value Paths - Poll Results</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3d4a7ac8-bfd8-44ff-a97e-1b25350fd26e/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - What to price? Products, Use Cases, Value Paths - Poll Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/17695809-6a61-4e5c-a69b-3e9073c0f02f/Screen+Shot+2024-02-14+at+7.13.33+AM.png</image:loc>
      <image:title>Market Blog - What to price? Products, Use Cases, Value Paths - Poll Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2736dd3a-299c-4a4b-8239-1835add0c14d/Screen+Shot+2024-02-14+at+7.18.08+AM.png</image:loc>
      <image:title>Market Blog - What to price? Products, Use Cases, Value Paths - Poll Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/bab63fa2-3d38-43e7-9e70-ef7a4d738ebb/Screen+Shot+2024-02-11+at+11.56.51+AM.png</image:loc>
      <image:title>Market Blog - What to price? Products, Use Cases, Value Paths - Poll Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/what-to-price-products-use-cases-value-paths</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/71c9e756-9bc4-4b9f-8e19-82198cde29c2/ibbaka-value-pricing-blog-What-to-price-Products-Use-Cases-Value-Paths.jpg</image:loc>
      <image:title>Market Blog - What to price? Products, Use Cases, Value Paths - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - What to price? Products, Use Cases, Value Paths</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3d4a7ac8-bfd8-44ff-a97e-1b25350fd26e/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - What to price? Products, Use Cases, Value Paths - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b23688d0-6c0b-49a2-b793-f694b297a2c0/Screen+Shot+2024-02-10+at+8.28.54+AM.png</image:loc>
      <image:title>Market Blog - What to price? Products, Use Cases, Value Paths - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ffa2f2f4-37c1-430f-8286-c062a7db1a6a/Screen+Shot+2024-02-10+at+12.04.55+PM.png</image:loc>
      <image:title>Market Blog - What to price? Products, Use Cases, Value Paths - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3caa2b8e-c2c9-4fbf-addd-57c3d934be09/Untitled+presentation+%2824%29.png</image:loc>
      <image:title>Market Blog - What to price? Products, Use Cases, Value Paths - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/4ce13ded-3c04-4875-bde8-4f0c90fcd895/Untitled+presentation+%2825%29.png</image:loc>
      <image:title>Market Blog - What to price? Products, Use Cases, Value Paths - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/questions-to-ask-before-hiring-a-pricing-consultant</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/838e8733-4867-4b7a-b4ec-b2080a03decd/ibbaka-value-pricing-blog-Questions-to-ask-before-hiring-a-pricing-consultant.jpg</image:loc>
      <image:title>Market Blog - Questions to ask before hiring a pricing consultant - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3d4a7ac8-bfd8-44ff-a97e-1b25350fd26e/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - Questions to ask before hiring a pricing consultant - Make it stand out</image:title>
      <image:caption>Liam Hannaford is the Marketing Manager at Ibbaka. Find him on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/bab63fa2-3d38-43e7-9e70-ef7a4d738ebb/Screen+Shot+2024-02-11+at+11.56.51+AM.png</image:loc>
      <image:title>Market Blog - Questions to ask before hiring a pricing consultant - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679090755003-WYZFIBBSWXXND0PFJBX3/image-asset.png</image:loc>
      <image:title>Market Blog - Questions to ask before hiring a pricing consultant - Make it stand out</image:title>
      <image:caption>See A.G. Lafley &amp; Roger Martin’s book: “Playing to Win: How Strategy Really Works”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/price-it-right-value-over-time-shapes-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ef63ceb2-bd65-4e42-9543-8a1b701c7a17/ibbaka-value-pricing-blog-price-it-right-Harnessing-Value-Delivery-for-Winning-Strategies.jpg</image:loc>
      <image:title>Market Blog - Price It Right: Value over Time shapes pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5e91af89-c30f-4b9d-998c-a9124bb5d2df/liam-blogheadshot.png</image:loc>
      <image:title>Market Blog - Price It Right: Value over Time shapes pricing - Make it stand out</image:title>
      <image:caption>Liam Hannaford is the Marketing Manager at Ibbaka. Find him on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3d4a7ac8-bfd8-44ff-a97e-1b25350fd26e/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - Price It Right: Value over Time shapes pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e743798d-0c06-4c14-b1e8-c806d97dc229/Vendor_Position_Customer_Position.png</image:loc>
      <image:title>Market Blog - Price It Right: Value over Time shapes pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9a23541-c101-416e-a0ab-bcd074a14b2d/ibbaka-value-over-time-1.png</image:loc>
      <image:title>Market Blog - Price It Right: Value over Time shapes pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c68f8459-d4bf-477d-8f4a-8ca47c6e70cb/ibbaka-value-over-time-2.png</image:loc>
      <image:title>Market Blog - Price It Right: Value over Time shapes pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/cf713dc0-927e-421a-b8ec-8baa8258364a/ibbaka-value-over-time-3.png</image:loc>
      <image:title>Market Blog - Price It Right: Value over Time shapes pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f93d1ca4-8ddd-415a-af92-96528efbd403/ibbaka-value-over-time-4.png</image:loc>
      <image:title>Market Blog - Price It Right: Value over Time shapes pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/56adf360-bf78-4467-b9b6-49807ce28638/ibbaka-value-over-time-5.png</image:loc>
      <image:title>Market Blog - Price It Right: Value over Time shapes pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/8a0235ec-f38d-40ec-89d0-dcfe1b5db4de/ibbaka-value-pricing-distribution.png</image:loc>
      <image:title>Market Blog - Price It Right: Value over Time shapes pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-and-planning-three-approaches-to-discounting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/6b7e4410-b07c-4086-a8a1-5bf572bc1b95/ibbaka-value-pricing-blog-pricing-and-planning-three-approaches-to-discounting.jpg</image:loc>
      <image:title>Market Blog - Pricing and Planning: 3 Approaches to Discounting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and Planning: 3 Approaches to Discounting</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3d4a7ac8-bfd8-44ff-a97e-1b25350fd26e/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - Pricing and Planning: 3 Approaches to Discounting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/592e31f7-a82e-49da-b781-2d8760510e2d/Screen+Shot+2024-02-03+at+11.15.50+AM.png</image:loc>
      <image:title>Market Blog - Pricing and Planning: 3 Approaches to Discounting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/6c0d714e-f8fb-49c5-a8a4-e8439ed13151/Screen+Shot+2024-02-03+at+11.17.33+AM.png</image:loc>
      <image:title>Market Blog - Pricing and Planning: 3 Approaches to Discounting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/8fe43815-f9b6-4e99-8425-01a730747973/Screen+Shot+2024-02-03+at+11.18.19+AM.png</image:loc>
      <image:title>Market Blog - Pricing and Planning: 3 Approaches to Discounting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/57277649-c3d5-4149-b43c-4604368ae19e/Screen+Shot+2024-02-03+at+11.19.11+AM.png</image:loc>
      <image:title>Market Blog - Pricing and Planning: 3 Approaches to Discounting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ai-pricing-will-the-popularity-of-rags-change-how-we-price-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0430bad9-ae60-4fee-8ec5-1795647896bd/ibbaka-value-pricing-blog-AI-Pricing-Will-the-popularity-of-RAGs-change-how-we-price-AI.jpg</image:loc>
      <image:title>Market Blog - AI Pricing: Will the popularity of RAGs change how we price AI? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - AI Pricing: Will the popularity of RAGs change how we price AI?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3d4a7ac8-bfd8-44ff-a97e-1b25350fd26e/Ibbaka-PeakSpan-Net-Revenue-Retention-2024-Survey-Report-Banner.jpg</image:loc>
      <image:title>Market Blog - AI Pricing: Will the popularity of RAGs change how we price AI? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f5b79524-a3e5-4976-b7cd-20a7468b80a0/Screen+Shot+2024-02-02+at+1.30.16+PM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Will the popularity of RAGs change how we price AI? - Make it stand out</image:title>
      <image:caption>Nividia What Is Retrieval-Augmented Generation, aka RAG?</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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    <lastmod>2024-11-14</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI Pricing: Microsoft will frame AI pricing in 2024</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>From Pricing AI assistants for productivity suites: survey results This was Microsoft’s first pricing move, but pricing is a game of many moves played out over time. The next moves will come throughout 2024.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI Pricing: 2024 will be a year of AI Monetization</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:title>Market Blog - AI Pricing: 2024 will be a year of AI Monetization - Make it stand out</image:title>
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      <image:title>Market Blog - AI Pricing: 2024 will be a year of AI Monetization - Make it stand out</image:title>
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      <image:title>Market Blog - AI Pricing: 2024 will be a year of AI Monetization - Make it stand out</image:title>
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      <image:title>Market Blog - AI Pricing: 2024 will be a year of AI Monetization - Make it stand out</image:title>
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      <image:title>Market Blog - AI Pricing: 2024 will be a year of AI Monetization - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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    <lastmod>2024-11-14</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/ai-and-pricing-in-2023</loc>
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    <lastmod>2024-11-14</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI and Pricing in 2023</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:title>Market Blog - AI and Pricing in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI and Pricing in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI and Pricing in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-and-planning-should-you-increase-prices</loc>
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    <lastmod>2024-11-14</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Pricing and Planning: Should You Increase Prices?</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-11-14</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI Pricing: Questions Boards Need to Ask</image:title>
      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-11-14</lastmod>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-11-14</lastmod>
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      <image:caption>Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:title>Market Blog - Pricing and Planning: Explore Pricing Actions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and Planning: Explore Pricing Actions</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/8bad5fd0-629c-43ed-afac-e10e3dcc7cca/Screen+Shot+2023-11-17+at+7.51.07+AM.png</image:loc>
      <image:title>Market Blog - Pricing and Planning: Explore Pricing Actions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing and Planning: Explore Pricing Actions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing and Planning: Explore Pricing Actions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing and Planning: Explore Pricing Actions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing and Planning: Explore Pricing Actions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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      <image:title>Market Blog - The Adventures of Super Val: Ibbaka Valio’s Price Defender and Value Vanguard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - The Adventures of Super Val: Ibbaka Valio’s Price Defender and Value Vanguard - Make it stand out</image:title>
      <image:caption>Liam Hannaford is the Marketing Manager at Ibbaka</image:caption>
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    <image:image>
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      <image:title>Market Blog - The Adventures of Super Val: Ibbaka Valio’s Price Defender and Value Vanguard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - The Adventures of Super Val: Ibbaka Valio’s Price Defender and Value Vanguard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - The Adventures of Super Val: Ibbaka Valio’s Price Defender and Value Vanguard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - The Adventures of Super Val: Ibbaka Valio’s Price Defender and Value Vanguard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - The Adventures of Super Val: Ibbaka Valio’s Price Defender and Value Vanguard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - The Adventures of Super Val: Ibbaka Valio’s Price Defender and Value Vanguard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - The Adventures of Super Val: Ibbaka Valio’s Price Defender and Value Vanguard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - The Adventures of Super Val: Ibbaka Valio’s Price Defender and Value Vanguard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f5a986a3-ad38-4830-af34-3512df0a9ae6/ValBlog_Img01-06.png</image:loc>
      <image:title>Market Blog - The Adventures of Super Val: Ibbaka Valio’s Price Defender and Value Vanguard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-and-planning-strategic-alignment</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
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      <image:title>Market Blog - Pricing and Planning: Strategic Alignment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and Planning: Strategic Alignment</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/8ca8bfac-d354-4d70-bedc-322ec0a68dda/Screen+Shot+2023-11-12+at+6.19.27+PM.png</image:loc>
      <image:title>Market Blog - Pricing and Planning: Strategic Alignment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing and Planning: Strategic Alignment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing and Planning: Strategic Alignment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing and Planning: Strategic Alignment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing and Planning: Strategic Alignment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing and Planning: Strategic Alignment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/there-is-a-crack-in-everything-thats-how-the-light-gets-in-leonard-cohen</loc>
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    <lastmod>2024-09-13</lastmod>
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      <image:title>Market Blog - “There is a crack in everything. That's how the light gets in.” ~ Leonard Cohen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - “There is a crack in everything. That's how the light gets in.” ~ Leonard Cohen</image:title>
      <image:caption>By Gregory Ronczewski, Director of Product Design at Ibbaka.</image:caption>
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    <image:image>
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      <image:title>Market Blog - “There is a crack in everything. That's how the light gets in.” ~ Leonard Cohen - Make it stand out</image:title>
      <image:caption>Rembrandt van Rijn, Portrait of Herman Doomer, ca 1640 oil on oak panel, the Metropolitan Museum of Art.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - “There is a crack in everything. That's how the light gets in.” ~ Leonard Cohen - Make it stand out</image:title>
      <image:caption>Jujutsu Kaisen, written and illustrated by Gege Akutami.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-and-planning-establishing-a-baseline</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
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      <image:title>Market Blog - Pricing and Planning: Establishing a Baseline</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/47d9a180-9fe0-45b1-9115-605b7427d4da/Screen+Shot+2023-11-05+at+6.16.44+PM.png</image:loc>
      <image:title>Market Blog - Pricing and Planning: Establishing a Baseline - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b1f2a03a-fe59-4efb-94d7-20e8544424dd/Screen+Shot+2023-11-05+at+6.23.45+PM.png</image:loc>
      <image:title>Market Blog - Pricing and Planning: Establishing a Baseline - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing and Planning: Establishing a Baseline - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing and Planning: Establishing a Baseline - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing and Planning: Establishing a Baseline - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/should-a-buyer-care-how-a-product-is-priced</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0a756785-3743-4ed8-8bb8-7ea18090ce40/ibbaka-value-pricing-blog-Should-a-buyer-care-how-a-product-is-priced.jpg</image:loc>
      <image:title>Market Blog - Should a buyer care how a product is priced? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Should a buyer care how a product is priced?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/afb2ab0d-b0b3-4666-af22-9c98807a6c37/Screen+Shot+2023-11-05+at+3.05.14+PM.png</image:loc>
      <image:title>Market Blog - Should a buyer care how a product is priced? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/4799ed8e-b0fd-4804-be7e-fd67e7293a5c/1.png</image:loc>
      <image:title>Market Blog - Should a buyer care how a product is priced? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0cac4651-7fd5-4e32-8cc2-23663bfa37e2/2.png</image:loc>
      <image:title>Market Blog - Should a buyer care how a product is priced? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b54ead08-ed33-4220-98a3-b681bf5d9ecb/3.png</image:loc>
      <image:title>Market Blog - Should a buyer care how a product is priced? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d2ad71cd-a31a-4257-bcd5-e44dfdc9dfb5/6.png</image:loc>
      <image:title>Market Blog - Should a buyer care how a product is priced? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5ba747c6-e41f-4ab8-bb18-23726cd657c7/Screen+Shot+2023-11-05+at+5.45.00+PM.png</image:loc>
      <image:title>Market Blog - Should a buyer care how a product is priced? - Make it stand out</image:title>
      <image:caption>From ‘Why value based pricing means something."‘</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/204b3a21-258a-4ab5-b873-8f360eb4d222/4.png</image:loc>
      <image:title>Market Blog - Should a buyer care how a product is priced? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/69d3558d-4699-448b-acd9-cb9370aa7417/5.png</image:loc>
      <image:title>Market Blog - Should a buyer care how a product is priced? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ai-pricing-ai-monetization-in-2024-survey-8wmlt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/56f83178-1de6-4921-9f59-2817c7232784/ibbaka-value-pricing-blog-AI-Pricing-Early-insights-from-the-AI-Monetization-in-2024-research.jpg</image:loc>
      <image:title>Market Blog - AI Pricing: Early insights from the AI Monetization in 2024 research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - AI Pricing: Early insights from the AI Monetization in 2024 research</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/63592f40-2ae4-4703-b907-09a582640e4a/Three-Lenses-for-AI-Monetization.png</image:loc>
      <image:title>Market Blog - AI Pricing: Early insights from the AI Monetization in 2024 research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/adaa3028-5aa2-4129-844b-d56761d5fb45/Screen+Shot+2023-10-31+at+6.30.52+PM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Early insights from the AI Monetization in 2024 research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/15244c28-0c13-4e3f-9c09-e5c7205c3f92/Screen+Shot+2023-10-31+at+6.45.39+PM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Early insights from the AI Monetization in 2024 research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/932e46fd-715d-4c1a-b021-bbd411928d21/Screen+Shot+2023-10-31+at+6.47.03+PM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Early insights from the AI Monetization in 2024 research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b622fea4-5f8d-403f-8148-5164fc75e8f0/Screen+Shot+2023-10-31+at+7.13.57+PM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Early insights from the AI Monetization in 2024 research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5ea0a856-dcf2-43eb-921d-fedcb0d04c36/Screen+Shot+2023-10-31+at+7.16.48+PM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Early insights from the AI Monetization in 2024 research - Make it stand out</image:title>
      <image:caption>One observation here is that even companies that are AI skeptics have some AI in their products and expect it to contribute to some of their revenue.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-and-planning-preparing-for-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3afd2a9e-e4e1-450a-843f-988913057376/ibbaka-value-pricing-blog-Pricing-and-planning-preparing-for-2024.jpg</image:loc>
      <image:title>Market Blog - Pricing and Planning: Preparing for 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and Planning: Preparing for 2024</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a06843bc-3e43-4e79-b320-04761de9408f/Screen+Shot+2023-10-31+at+5.07.35+AM.png</image:loc>
      <image:title>Market Blog - Pricing and Planning: Preparing for 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ai-pricing-value-and-pricing-of-digital-twins</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2c9e6883-8f70-4a13-b802-c62a947b4fd5/ibbaka-value-pricing-blog-AI-Pricing-Packaging-and-Pricing-of-Digital-Twins.jpg</image:loc>
      <image:title>Market Blog - AI Pricing: Value and Pricing of Digital Twins - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - AI Pricing: Value and Pricing of Digital Twins</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2cea702a-4962-4a59-8b55-48878574de9c/Screen+Shot+2023-10-16+at+5.46.56+PM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Value and Pricing of Digital Twins - Make it stand out</image:title>
      <image:caption>Servitly’s vision of a digital twin architecture. See Digital Twins are transforming manufacturing - an interview with Servitly’s Stefano Butti</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c8dd010d-bf8f-4fb9-94ec-30642d3eeccf/digital-twin-value-chain-full.png</image:loc>
      <image:title>Market Blog - AI Pricing: Value and Pricing of Digital Twins - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2109eacf-86a0-4b86-a875-de5abda5b107/Screen+Shot+2023-10-28+at+9.41.33+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Value and Pricing of Digital Twins - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ai-pricing-ai-monetization-in-2024-survey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a421aa2b-99f3-4a8f-9b62-56e79a6406bc/ibbaka-value-pricing-blog-AI-Pricing-AI-monetization-in-2024-survey.jpg</image:loc>
      <image:title>Market Blog - AI Pricing: AI monetization in 2024 survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - AI Pricing: AI monetization in 2024 survey</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/63592f40-2ae4-4703-b907-09a582640e4a/Three-Lenses-for-AI-Monetization.png</image:loc>
      <image:title>Market Blog - AI Pricing: AI monetization in 2024 survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/9f406998-7517-4482-97f9-affb4161c221/Screen+Shot+2023-10-19+at+12.27.49+PM.png</image:loc>
      <image:title>Market Blog - AI Pricing: AI monetization in 2024 survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1081709b-38f8-4b46-b4b8-3b648c5bd788/Screen+Shot+2023-10-19+at+12.28.02+PM.png</image:loc>
      <image:title>Market Blog - AI Pricing: AI monetization in 2024 survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/839e5b79-4ab5-4ddb-891c-5b4b9b094651/Screen+Shot+2023-10-19+at+4.15.01+PM.png</image:loc>
      <image:title>Market Blog - AI Pricing: AI monetization in 2024 survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/350f0585-af81-4c7f-ac35-d346d44a0cb5/Screen+Shot+2023-10-19+at+4.41.02+PM.png</image:loc>
      <image:title>Market Blog - AI Pricing: AI monetization in 2024 survey - Make it stand out</image:title>
      <image:caption>Note: The original idea for modular operators comes from Design Rules: The Power of Modularity by Carliss Baldwin and Kim Clark.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b4247530-7c7a-4c48-b8b5-ab14a3dafd84/Screen+Shot+2023-10-20+at+5.59.21+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: AI monetization in 2024 survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/idigital-twins-are-transforming-manufacturing-an-interview-with-servitlys-stefano-butti</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/41e4ac8a-4dbe-49d4-a3d6-fcfe67186f30/Screen+Shot+2023-10-16+at+5.43.51+PM.png</image:loc>
      <image:title>Market Blog - Digital Twins are transforming manufacturing - an interview with Servitly’s Stefano Butti - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Digital Twins are transforming manufacturing - an interview with Servitly’s Stefano Butti</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2cea702a-4962-4a59-8b55-48878574de9c/Screen+Shot+2023-10-16+at+5.46.56+PM.png</image:loc>
      <image:title>Market Blog - Digital Twins are transforming manufacturing - an interview with Servitly’s Stefano Butti - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/14771451-e684-4306-a6c1-0110c6424ead/Screen+Shot+2023-10-16+at+5.48.29+PM.png</image:loc>
      <image:title>Market Blog - Digital Twins are transforming manufacturing - an interview with Servitly’s Stefano Butti - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/06bc758d-5445-4598-ac23-7b4046313a60/Screen+Shot+2023-10-16+at+5.50.06+PM.png</image:loc>
      <image:title>Market Blog - Digital Twins are transforming manufacturing - an interview with Servitly’s Stefano Butti - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/three-approaches-to-value-based-pricing-for-saas-approximate-derived-direct</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/126562e8-37cc-408a-b86b-e6109f44687a/ibbaka-value-pricing-blog-Three-approaches-to-value-based-pricing-for-SaaS-Approximate-Devived-Direct.jpg</image:loc>
      <image:title>Market Blog - Three approaches to value based pricing for SaaS: Approximate, Derived, Direct - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Three approaches to value based pricing for SaaS: Approximate, Derived, Direct</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f13d7ec8-7b06-488c-b27c-713235a4b333/Screen+Shot+2023-10-15+at+7.44.54+AM.png</image:loc>
      <image:title>Market Blog - Three approaches to value based pricing for SaaS: Approximate, Derived, Direct - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/be159310-6a40-4f80-a364-4d9f1fd10858/Screen+Shot+2023-10-15+at+12.06.30+PM.png</image:loc>
      <image:title>Market Blog - Three approaches to value based pricing for SaaS: Approximate, Derived, Direct - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/671c2f1a-a449-4785-97d4-c63505471361/Screen+Shot+2023-10-15+at+1.04.50+PM.png</image:loc>
      <image:title>Market Blog - Three approaches to value based pricing for SaaS: Approximate, Derived, Direct - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-ibbaka-prices-ibbaka-valio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - How Ibbaka prices Ibbaka Valio</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/dc6d0820-22bd-4ac9-af55-867859eac65f/Screen+Shot+2023-10-08+at+3.10.13+PM.png</image:loc>
      <image:title>Market Blog - How Ibbaka prices Ibbaka Valio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b00db46c-2a19-4e13-98f5-a41ea7d3759b/Screen+Shot+2023-10-09+at+7.04.14+AM.png</image:loc>
      <image:title>Market Blog - How Ibbaka prices Ibbaka Valio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/questions-and-answers-from-the-peakspan-ibbaka-webinar-on-net-revenue-retention</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/07b517ee-a44b-4f0a-83ca-16b7223bc67c/ibbaka-value-pricing-blog-Questions-and-answers-from-the-PeakSpan-Ibbaka-webinar-on-Net-Revenue-Retention.jpg</image:loc>
      <image:title>Market Blog - Questions (and answers) from the PeakSpan Ibbaka webinar on Net Revenue Retention - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Questions (and answers) from the PeakSpan Ibbaka webinar on Net Revenue Retention</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b08670ae-3df0-4ee6-89ff-6e488ef20c1d/Screen+Shot+2023-10-07+at+12.00.53+PM.png</image:loc>
      <image:title>Market Blog - Questions (and answers) from the PeakSpan Ibbaka webinar on Net Revenue Retention - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Questions (and answers) from the PeakSpan Ibbaka webinar on Net Revenue Retention - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Questions (and answers) from the PeakSpan Ibbaka webinar on Net Revenue Retention - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/4ecdb1e3-5137-428a-b571-bc6cb13992d0/Screen+Shot+2023-10-08+at+1.49.55+PM.png</image:loc>
      <image:title>Market Blog - Questions (and answers) from the PeakSpan Ibbaka webinar on Net Revenue Retention - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ed40730c-f77a-4223-90f8-60c3262e5e06/Screen+Shot+2023-10-08+at+2.16.24+PM.png</image:loc>
      <image:title>Market Blog - Questions (and answers) from the PeakSpan Ibbaka webinar on Net Revenue Retention - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-and-nrr-five-questions-about-the-peakspan-ibbaka-nrr-survey-results</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
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      <image:title>Market Blog - Pricing and NRR: Five Questions About The PeakSpan Ibbaka NRR Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing and NRR: Five Questions About The PeakSpan Ibbaka NRR Survey Results</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/truncated-gbb-a-saas-anti-pattern</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
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      <image:title>Market Blog - Truncated GBB: A SaaS anti-pattern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Truncated GBB: A SaaS anti-pattern</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Truncated GBB: A SaaS anti-pattern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Truncated GBB: A SaaS anti-pattern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/788e612b-5e14-4682-9805-e6c1c3b05c4e/Screen+Shot+2023-09-23+at+9.22.11+AM.png</image:loc>
      <image:title>Market Blog - Truncated GBB: A SaaS anti-pattern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c52a8b98-d6fb-423c-9bea-6e17cef3ad2a/Screen+Shot+2023-09-23+at+9.36.04+AM.png</image:loc>
      <image:title>Market Blog - Truncated GBB: A SaaS anti-pattern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f5f6fffd-0977-40b6-bd18-9ec15de6c1d0/Screen+Shot+2023-09-23+at+11.14.44+AM.png</image:loc>
      <image:title>Market Blog - Truncated GBB: A SaaS anti-pattern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/af35272a-33a1-4f22-bb01-d187bf4b893b/Screen+Shot+2023-09-23+at+11.15.40+AM.png</image:loc>
      <image:title>Market Blog - Truncated GBB: A SaaS anti-pattern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/net-revenue-retention-deep-dive-a-discussion-of-peakspan-capital-amp-ibbakas-2023-nrr-survey-report-unlocking-the-secrets-to-saas-success</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Net Revenue Retention Webinar - Unlocking the Secrets to SaaS Success - Make it stand out</image:title>
      <image:caption>Liam Hannaford is the Marketing Manager at Ibbaka</image:caption>
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  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/can-a-no-discounting-strategy-work-for-enterprise-saas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
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      <image:title>Market Blog - Can a ‘no discounting’ policy work for enterprise SaaS? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Can a ‘no discounting’ policy work for enterprise SaaS?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/9525dcfb-0518-4a70-9b6a-35c43c43bf20/Screen+Shot+2023-09-10+at+6.39.54+PM.png</image:loc>
      <image:title>Market Blog - Can a ‘no discounting’ policy work for enterprise SaaS? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>From Ryan Neu’s talk at SaaStr 2023</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/78523f88-f2e9-43e6-9171-c9e6f7b164e8/Screen+Shot+2023-09-10+at+11.36.03+AM.png</image:loc>
      <image:title>Market Blog - Can a ‘no discounting’ policy work for enterprise SaaS? - Make it stand out</image:title>
      <image:caption>From Ryan Neu’s talk at SaaStr 2023</image:caption>
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    <image:image>
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      <image:title>Market Blog - Can a ‘no discounting’ policy work for enterprise SaaS? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ai-pricing-ai-as-extension-or-platform</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
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      <image:title>Market Blog - AI Pricing: AI as extension or platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - AI Pricing: AI as extension or platform</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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    <image:image>
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      <image:caption>Note: The original idea for modular operators comes from Design Rules: The Power of Modularity by Carliss Baldwin and Kim Clark.</image:caption>
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      <image:title>Market Blog - AI Pricing: AI as extension or platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - AI Pricing: AI as extension or platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - AI Pricing: AI as extension or platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - AI Pricing: AI as extension or platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - AI Pricing: AI as extension or platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-and-nrr-the-peakspan-ibbaka-nrr-survey-results</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
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      <image:title>Market Blog - Pricing and NRR: The PeakSpan Ibbaka NRR Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing and NRR: The PeakSpan Ibbaka NRR Survey Results</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing and NRR: The PeakSpan Ibbaka NRR Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-and-nrr-the-six-factors-to-manage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
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      <image:title>Market Blog - Pricing and NRR: The Six Factors to Manage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing and NRR: The Six Factors to Manage</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing and NRR: The Six Factors to Manage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing and NRR: The Six Factors to Manage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing and NRR: The Six Factors to Manage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing and NRR: The Six Factors to Manage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-and-nrr-what-are-the-key-questions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
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      <image:title>Market Blog - Pricing and NRR: What are the key questions? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing and NRR: What are the key questions?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing and NRR: What are the key questions? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing and NRR: What are the key questions? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/4f48aa92-9afc-4c1c-9ef3-abbe91ec1e9f/Screen+Shot+2023-08-26+at+6.39.30+AM.png</image:loc>
      <image:title>Market Blog - Pricing and NRR: What are the key questions? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ai-pricing-market-acceptance-of-chatgpt-pro-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/54335d09-79f1-4794-be49-02f3633e9333/ibbaka-value-pricing-blog-AI-Pricing-Market-acceptance-of-ChatGPT-Pro-pricing.jpg</image:loc>
      <image:title>Market Blog - AI Pricing: Market acceptance of ChatGPT Pro pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - AI Pricing: Market acceptance of ChatGPT Pro pricing</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/7bfb6aae-4b7b-4558-8f36-fc2efe9edde8/Screen+Shot+2023-08-23+at+4.13.21+PM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Market acceptance of ChatGPT Pro pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - AI Pricing: Market acceptance of ChatGPT Pro pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/005eccaa-1b28-43ae-8d89-4a07c62a1143/Screen+Shot+2023-08-26+at+5.29.55+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Market acceptance of ChatGPT Pro pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/eb4aedc9-5f6e-483f-8785-edb70a55a1a0/Screen+Shot+2023-08-23+at+8.40.08+PM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Market acceptance of ChatGPT Pro pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/67ccf9c9-ccbf-42a2-8ecc-7c3f0047c452/Screen+Shot+2023-08-23+at+8.49.28+PM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Market acceptance of ChatGPT Pro pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ai-pricing-has-microsoft-copilot-set-a-reference-price-for-other-generative-ai-applications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/8834b3fb-6866-44df-92fe-a332d25c3461/ibbaka-value-pricing-blog-AI-Pricing-Has-Microsoft-Copilot-set-a-reference-price-for-other-generative-AI-applications.jpg</image:loc>
      <image:title>Market Blog - AI Pricing: Has Microsoft Copilot set a reference price for other Generative AI Applications? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - AI Pricing: Has Microsoft Copilot set a reference price for other Generative AI Applications?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/750019f0-af4e-49df-b900-e17f67809801/Screen+Shot+2023-08-20+at+8.40.15+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Has Microsoft Copilot set a reference price for other Generative AI Applications? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/34c7ac14-864c-46c4-abc9-1433c0fafcbb/Screen+Shot+2023-08-20+at+11.31.51+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Has Microsoft Copilot set a reference price for other Generative AI Applications? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/saas-discounting-practices-and-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5059b569-bda4-40bb-b95c-6fbbdb43c7e3/ibbaka-value-pricing-blog-SaaS-discounting-practices-and-pricing.jpg</image:loc>
      <image:title>Market Blog - SaaS discounting practices and pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - SaaS discounting practices and pricing</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/6c0b8cd5-69f1-4a62-aad2-7d5604372a50/Screen+Shot+2023-08-17+at+6.59.57+AM.png</image:loc>
      <image:title>Market Blog - SaaS discounting practices and pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/13ac814d-7f62-40a3-800a-9eae07942f9d/Screen+Shot+2023-08-17+at+7.03.26+AM.png</image:loc>
      <image:title>Market Blog - SaaS discounting practices and pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/81f473a1-306e-4f76-ae37-d5a3167647e0/Screen+Shot+2023-08-17+at+9.22.23+AM.png</image:loc>
      <image:title>Market Blog - SaaS discounting practices and pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/what-role-does-pricing-play-in-sustainability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d6ff6426-ca5d-4b39-b71f-b01b31dfab19/ibbaka-value-pricing-blog-What-role-does-pricing-play-in-sustainability.jpg</image:loc>
      <image:title>Market Blog - What role does pricing play in sustainability - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - What role does pricing play in sustainability</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1ad9afaf-155b-43e4-89c6-58e8c56a07c7/Screen+Shot+2023-08-12+at+6.10.53+AM.png</image:loc>
      <image:title>Market Blog - What role does pricing play in sustainability - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/76c63cd8-38b0-4998-a95c-f4aa8ed02486/Screen+Shot+2023-08-14+at+6.10.48+AM.png</image:loc>
      <image:title>Market Blog - What role does pricing play in sustainability - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ddc38398-ae99-4c38-912f-046c3af4303e/Screen+Shot+2023-08-12+at+11.48.47+AM.png</image:loc>
      <image:title>Market Blog - What role does pricing play in sustainability - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/prepare-for-landing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b3cfef56-deeb-42e6-badf-d212a1147744/ibbaka-value-pricing-blog-prepare-for-landing.jpg</image:loc>
      <image:title>Market Blog - Prepare for landing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088714665-R6IJL902Z1N2RBUH1B0L/image-asset.png</image:loc>
      <image:title>Market Blog - Prepare for landing</image:title>
      <image:caption>By Gregory Ronczewski, Director of Product Design at Ibbaka.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f680db9a-73d6-4539-aea8-c8be323cd071/prepare-for-landing-moon.jpg</image:loc>
      <image:title>Market Blog - Prepare for landing - Make it stand out</image:title>
      <image:caption>Astronaut Buzz Aldrin, lunar module pilot, stands on the surface of the moon near the leg of the lunar module, Eagle, during the Apollo 11 moonwalk. © Public Domain</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/7e6beda1-f73b-4b95-bec0-73bb6bba08ab/prepare-for-landing-millers-landing.jpg</image:loc>
      <image:title>Market Blog - Prepare for landing - Make it stand out</image:title>
      <image:caption>Group photo on the U.S.S Pier at Miller’s Landing 1943 © Bowen Island Museum &amp; Archives</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-ai-shaping-the-future-of-business-strategies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1691019460527-IAVFGCGVPTZUA22KNO6Q/Pricing_AI_Shaping_the_Future_of_Business_Strategies.jpg</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679158934167-ASRY3R5LQYP122QXI1VW/liam-blogheadshot.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies</image:title>
      <image:caption>Liam Hannaford is the Marketing Manager at Ibbaka</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/bc5ebe6e-9149-4b05-9f45-83d5e0a2c61f/The_Ibbaka_AI_Ecology.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/719235a8-804b-405c-b0e0-fe3ea19a6575/Screen+Shot+2023-05-05+at+5.22.59+PM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/9330f8a1-755c-48fa-9f65-4654c5bee1ae/Screen+Shot+2023-05-19+at+4.35.59+PM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>human-in-the-loop: a human must instigate the action of the weapon (in other words not fully autonomous) human-on-the-loop: a human may abort an action human-out-of-the-loop: no human action is involved</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ee69e74a-e92e-4291-b80c-49a3df08dfb9/Screen+Shot+2023-04-21+at+6.12.43+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/bbcd4955-ad56-4b39-962e-733caa2849f7/AI_Image_Paintings.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>The top are the originals, the bottom are generated by AI.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/fec629e9-9fb8-45d7-a17a-53e4878242c4/What_to_price_for_Generic_AI.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a0517c42-a162-4cfb-8d97-59c8ae97a68e/DALL-E_ImageModels.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/8a2f37e0-88d8-4482-a6e1-c166733bef1b/BuyCredits.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/13dcf872-af2c-45da-bdb4-3842e4ea17a4/PromptBase.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e1e875a8-dbfb-4183-9a56-9b3c622d218c/PromptBase2.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/156f5a0b-0598-470f-95a8-469f13a2ecd9/Screen+Shot+2023-04-29+at+6.13.52+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0eabce5b-6ffc-466e-9d5e-800405eeed80/Screen+Shot+2023-06-26+at+7.56.01+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/94539c54-a974-4cca-92be-509680840436/Screen+Shot+2023-06-29+at+6.36.41+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/9277fdfa-6d44-4964-ae7a-c5174f7699a4/Screen+Shot+2023-06-29+at+7.16.20+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Interestingly, there is no limit in the number of words generated by the AI. Contrast this with LLM model vendors like Open.ai and Cohere, which charge for the number of tokens input and output (we are working on post comparing Open.ai and Cohere’s pricing). Jasper also makes value claims on its website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3156ee33-c4e2-4e4f-b1b7-e0a2985dafb9/Screen+Shot+2023-06-29+at+7.41.06+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>See Understand your market's dynamics before you set your pricing strategy.</image:caption>
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      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ee69e74a-e92e-4291-b80c-49a3df08dfb9/Screen+Shot+2023-04-21+at+6.12.43+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>From Google Developer Resources: Machine Learning - Advanced Course - GAN</image:caption>
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      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d1f52832-a65e-481f-a39d-07dd9b71fb0f/Screen+Shot+2023-04-06+at+2.27.46+PM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ec0865af-b305-4af1-bd7f-5d1b97ebd53b/Screen+Shot+2023-07-20+at+9.11.27+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b2e965ea-3d43-4ae7-bc7d-59c680499699/Screen+Shot+2023-07-20+at+9.13.37+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/005a6ad8-f6a3-4d0a-9dc9-91ebac542024/Screen+Shot+2023-07-14+at+8.46.03+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/aef2779a-e6b6-446f-a64f-552f9cbc7ed2/Screen+Shot+2023-07-05+at+9.25.31+PM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2b7efb7c-d5c0-4b85-b3d3-96fea3147244/Screen+Shot+2023-07-27+at+10.07.07+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/61c0c936-1327-40f8-8578-53d68f9c8c52/Screen+Shot+2023-07-27+at+10.10.28+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/cb0d081e-b9bf-4664-8ef7-9a9f78e10961/Screen+Shot+2023-07-27+at+10.51.53+AM.png</image:loc>
      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - AI Pricing: Shaping the Future of Business Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/design-choices-when-pricing-the-platform-with-extensions-pattern</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/9450ba9c-8995-4099-aa03-ba1d3e6189a5/ibbaka-value-pricing-blog-Design-choices-when-pricing-the-platform-with-extensions-pattern.jpg</image:loc>
      <image:title>Market Blog - Design choices when pricing the platform with extensions pattern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Design choices when pricing the platform with extensions pattern</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Design choices when pricing the platform with extensions pattern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Design choices when pricing the platform with extensions pattern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Design choices when pricing the platform with extensions pattern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Design choices when pricing the platform with extensions pattern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Design choices when pricing the platform with extensions pattern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Design choices when pricing the platform with extensions pattern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ai-pricing-studies-figma-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI Pricing Studies: Figma AI</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:title>Market Blog - AI Pricing Studies: Figma AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI Pricing Studies: Figma AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI Pricing Studies: Figma AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI Pricing Studies: Figma AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI Pricing Studies: Figma AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-ai-assistants-for-productivity-suites-survey-results</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-27</lastmod>
    <image:image>
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      <image:title>Market Blog - Pricing AI assistants for productivity suites: Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Pricing AI assistants for productivity suites: Survey Results</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing AI assistants for productivity suites: Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Pricing AI assistants for productivity suites: Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Pricing AI assistants for productivity suites: Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing AI assistants for productivity suites: Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing AI assistants for productivity suites: Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing AI assistants for productivity suites: Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing AI assistants for productivity suites: Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing AI assistants for productivity suites: Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e958d5cf-e330-4580-978d-4a8d494c1e1a/Screen+Shot+2023-07-25+at+2.05.54+PM.png</image:loc>
      <image:title>Market Blog - Pricing AI assistants for productivity suites: Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2010e154-b9dd-4736-8f63-1c910a790d81/Screen+Shot+2023-07-25+at+2.12.07+PM.png</image:loc>
      <image:title>Market Blog - Pricing AI assistants for productivity suites: Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/add7a510-7218-434a-a92f-c7dc792335fb/Screen+Shot+2023-07-25+at+2.22.09+PM.png</image:loc>
      <image:title>Market Blog - Pricing AI assistants for productivity suites: Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ed986e16-c780-4d56-b41f-80431e42d858/Screen+Shot+2023-07-25+at+2.27.03+PM.png</image:loc>
      <image:title>Market Blog - Pricing AI assistants for productivity suites: Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/71596360-73d7-40bd-afbc-f13b6e2ee169/Screen+Shot+2023-07-25+at+3.24.25+PM.png</image:loc>
      <image:title>Market Blog - Pricing AI assistants for productivity suites: Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing AI assistants for productivity suites: Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing AI assistants for productivity suites: Survey Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/hugging-face-and-pricing-for-community-led-growth</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/50abf6b2-34d7-4eaf-ab2d-6dbc4d5d413e/ibbaka-value-pricing-blog-Hugging-Face-and-pricing-for-community-led-growth.jpg</image:loc>
      <image:title>Market Blog - Hugging Face and pricing for community led growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Hugging Face and pricing for community led growth</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/f5656ea6-1e21-45f8-a3c9-184bd3f9fea2/Screen+Shot+2023-07-23+at+11.28.25+AM.png</image:loc>
      <image:title>Market Blog - Hugging Face and pricing for community led growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/dfbd6664-4d12-4369-8840-c7d5d3f79d83/Screen+Shot+2023-07-19+at+6.23.41+AM.png</image:loc>
      <image:title>Market Blog - Hugging Face and pricing for community led growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2b39a20a-e18b-47a4-97c4-2cf92e3a83a1/Screen+Shot+2023-07-23+at+1.33.51+PM.png</image:loc>
      <image:title>Market Blog - Hugging Face and pricing for community led growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/bb8f7acf-2085-4f56-8772-76dfc9f0b715/Screen+Shot+2023-07-23+at+1.35.25+PM.png</image:loc>
      <image:title>Market Blog - Hugging Face and pricing for community led growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/microsoft-puts-a-price-on-ai</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
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      <image:title>Market Blog - Microsoft puts a price on AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Microsoft puts a price on AI</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ec0865af-b305-4af1-bd7f-5d1b97ebd53b/Screen+Shot+2023-07-20+at+9.11.27+AM.png</image:loc>
      <image:title>Market Blog - Microsoft puts a price on AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b2e965ea-3d43-4ae7-bc7d-59c680499699/Screen+Shot+2023-07-20+at+9.13.37+AM.png</image:loc>
      <image:title>Market Blog - Microsoft puts a price on AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/18597ff8-8fdf-401d-882b-5f430e6f4492/Screen+Shot+2023-07-20+at+9.25.43+AM.png</image:loc>
      <image:title>Market Blog - Microsoft puts a price on AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/user-pricing-metrics-update</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
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      <image:title>Market Blog - User pricing metrics update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - User pricing metrics update</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/005a6ad8-f6a3-4d0a-9dc9-91ebac542024/Screen+Shot+2023-07-14+at+8.46.03+AM.png</image:loc>
      <image:title>Market Blog - User pricing metrics update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/18f030da-7e32-427a-8ea8-7d7d49b3bce9/Screen+Shot+2023-07-19+at+9.14.05+AM.png</image:loc>
      <image:title>Market Blog - User pricing metrics update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/84ab3c2d-afe6-462e-80e8-136254e2678b/Screen+Shot+2023-07-19+at+7.03.13+AM.png</image:loc>
      <image:title>Market Blog - User pricing metrics update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/18b61b24-2efa-436c-80f4-ca67c8a095f8/Screen+Shot+2023-07-14+at+9.50.55+PM.png</image:loc>
      <image:title>Market Blog - User pricing metrics update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/3b22cd96-9686-486b-b9ce-30d9917de6f1/Screen+Shot+2023-07-14+at+9.52.01+PM.png</image:loc>
      <image:title>Market Blog - User pricing metrics update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-you-do-anything-is-how-you-do-everything</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/cfab2cf0-74e5-4a56-9a3e-134d5c0f6f80/ibbaka-value-pricing-blog-How-you-do-anything-is-how-you-do-everything.jpg</image:loc>
      <image:title>Market Blog - How you do anything is how you do everything - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088714665-R6IJL902Z1N2RBUH1B0L/image-asset.png</image:loc>
      <image:title>Market Blog - How you do anything is how you do everything</image:title>
      <image:caption>By Gregory Ronczewski, Director of Product Design at Ibbaka. His skill profile .</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e2f1ad79-f33f-4d59-8b14-9cc0228a783d/Ibbaka-price-dispersion-graph.png</image:loc>
      <image:title>Market Blog - How you do anything is how you do everything - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - How you do anything is how you do everything - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-to-parse-a-pricing-page</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
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      <image:title>Market Blog - How to parse a pricing page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - How to parse a pricing page</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/4c4d4459-964f-4e75-a7d0-b53c0dca7825/Zoho%27s+pricing+page</image:loc>
      <image:title>Market Blog - How to parse a pricing page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/e99e1cf6-e37b-4278-83e6-efcf6d2813e2/Screen+Shot+2023-07-14+at+6.59.23+AM.png</image:loc>
      <image:title>Market Blog - How to parse a pricing page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/724b075c-a336-4c5c-8ce2-d4864cf43c60/Screen+Shot+2023-07-13+at+5.30.42+AM.png</image:loc>
      <image:title>Market Blog - How to parse a pricing page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5edd25fb-b44f-45a2-b739-5031f64c4920/Screen+Shot+2023-07-13+at+6.53.43+AM.png</image:loc>
      <image:title>Market Blog - How to parse a pricing page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ef1d4c5b-f4e5-43a2-b620-388c4530ab30/Screen+Shot+2023-07-13+at+5.32.45+AM.png</image:loc>
      <image:title>Market Blog - How to parse a pricing page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/46c63681-1113-4556-b636-40f774fec643/Screen+Shot+2023-07-13+at+6.54.49+AM.png</image:loc>
      <image:title>Market Blog - How to parse a pricing page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/4b721c46-8cb4-47c0-9eb3-206ebc1f6e68/Screen+Shot+2023-07-13+at+5.34.58+AM.png</image:loc>
      <image:title>Market Blog - How to parse a pricing page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2c1f40a5-0e64-4439-8502-1498dbacfa74/Screen+Shot+2023-07-13+at+6.58.08+AM.png</image:loc>
      <image:title>Market Blog - How to parse a pricing page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/fc4d0cee-10b8-4012-88eb-96d23fdd2bdf/Screen+Shot+2023-07-13+at+5.59.16+AM.png</image:loc>
      <image:title>Market Blog - How to parse a pricing page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/46beaa0e-3f06-49cf-8f28-820998cb2caa/Screen+Shot+2023-07-13+at+6.59.17+AM.png</image:loc>
      <image:title>Market Blog - How to parse a pricing page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/06218406-4620-4ec0-84d1-40de48323ccc/Screen+Shot+2023-07-13+at+11.10.10+AM.png</image:loc>
      <image:title>Market Blog - How to parse a pricing page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ai-pricing-studies-cohere-llm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/8a71f57d-fa4c-434f-bc03-77ec01a4273e/ibbaka-value-pricing-blog-AI-pricing-studies-cohere-LLM.jpg</image:loc>
      <image:title>Market Blog - AI pricing studies: Cohere LLM - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/84b104e8-286e-45ea-8e7f-d35ab56c6323/steven-edward.png</image:loc>
      <image:title>Market Blog - AI pricing studies: Cohere LLM</image:title>
      <image:caption>Steven Forth is CEO at Ibbaka. See his Skill Profile on Ibbaka Talio. Edward Wong is a Business Development Representative at Ibbaka. See his LinkedIn profile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0cd63d36-39f8-4a5d-838e-e5f0a17a9f36/Screen+Shot+2023-07-05+at+9.19.10+PM.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - AI pricing studies: Cohere LLM - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - AI pricing studies: Cohere LLM - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-and-generative-ai</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-27</lastmod>
    <image:image>
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      <image:title>Market Blog - Pricing and Generative AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Pricing and Generative AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing and Generative AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing and Generative AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing and Generative AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/evaluating-your-pricing-performance-with-the-pricing-and-value-diagnostic-checklist</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Evaluating your pricing performance with the Pricing &amp;amp; Value Diagnostic Checklist - Make it stand out</image:title>
      <image:caption>Liam Hannaford is the Marketing Manager at Ibbaka</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Unleashing the power of understanding in value and pricing - Make it stand out</image:title>
      <image:caption>Liam Hannaford is the Marketing Manager at Ibbaka</image:caption>
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      <image:title>Market Blog - Unleashing the power of understanding in value and pricing - Make it stand out</image:title>
      <image:caption>A selection of Robert A. Heinlein’s sci-fi novels</image:caption>
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      <image:title>Market Blog - Unleashing the power of understanding in value and pricing - Make it stand out</image:title>
      <image:caption>Casper Van Dien in Paul Verhoeven’s 1997 film “Starship Troopers” - a violent, action-packed campy satire of fascist propaganda. Nobody really grokked with it back upon release. It has since garnered ultimate and supreme cult-status.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/lessons-learned-from-the-reddit-api-pricing-kerfuffle</loc>
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    <lastmod>2024-05-27</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Lessons learned from the Reddit API pricing kerfuffle</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Lessons learned from the Reddit API pricing kerfuffle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing Diagnostics and Rapid Response (PeakSpan Master Class) - Make it stand out</image:title>
      <image:caption>Liam Hannaford is the Marketing Manager at Ibbaka</image:caption>
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      <image:title>Market Blog - Pricing Diagnostics and Rapid Response (PeakSpan Master Class) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-05</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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    <changefreq>monthly</changefreq>
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    <lastmod>2024-05-27</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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    <image:image>
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      <image:title>Market Blog - The Ethics of Pricing AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/719235a8-804b-405c-b0e0-fe3ea19a6575/Screen+Shot+2023-05-05+at+5.22.59+PM.png</image:loc>
      <image:title>Market Blog - The Ethics of Pricing AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2990f8bf-e4c7-4e7f-a528-5c9e3264162b/Human+in+on+out+of+the+loop</image:loc>
      <image:title>Market Blog - The Ethics of Pricing AI - Make it stand out</image:title>
      <image:caption>human-in-the-loop: a human must instigate the action of the weapon (in other words not fully autonomous) human-on-the-loop: a human may abort an action human-out-of-the-loop: no human action is involved These approaches are relevant to pricing. Most current systems are either human-in-the-loop or human-on-the-loop, which gives the human doing the pricing a level of control, and with control accountability. This is not always the case though. Automated trading systems, for example, are human-out-of-the-loop in many cases, and move too fast for human intervention. As we move to more and more M2M (Machine to Machine) business models we are going to see more use of pricing AIs with humans out of the loop. This should give us pause.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/prioritizing-ndr-growth-choices</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/4e45b849-cc95-420d-8f39-7ab96f152a9f/ibbaka-value-pricing-blog-Prioritizing-NDR-growth-choices.jpg</image:loc>
      <image:title>Market Blog - Prioritizing NDR growth choices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Prioritizing NDR growth choices</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/57936ed8-394a-4a5c-aebd-81fa689656f2/Screen+Shot+2023-05-16+at+5.12.06+AM.png</image:loc>
      <image:title>Market Blog - Prioritizing NDR growth choices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Prioritizing NDR growth choices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/58c8b0ad-59cf-4d24-be5b-c16bc2791521/Neutral+NDR+Patterns</image:loc>
      <image:title>Market Blog - Prioritizing NDR growth choices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/0aa7572f-a6b0-4e8a-8d22-e220b16516a3/Negative+NDR+Patterns</image:loc>
      <image:title>Market Blog - Prioritizing NDR growth choices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/integrating-value-based-pricing-with-product-leadership-an-interview-with-ed-arnold-kplas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/01c806ec-1c0e-4edb-9a41-47a5230e65ca/ibbaka-value-pricing-blog-Why-You-Should-Use-Value-Stories-Instead-of-Conjoint-Analysis-for-B2B-Pricing.jpg</image:loc>
      <image:title>Market Blog - Why You Should Use Value Stories Instead of Conjoint Analysis for B2B Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679092810561-ZN22070U70ITR6VJ275X/image-asset.png</image:loc>
      <image:title>Market Blog - Why You Should Use Value Stories Instead of Conjoint Analysis for B2B Pricing</image:title>
      <image:caption>Ed Arnold is a Senior Advisor at Ibbaka. See his Skill Profile on Ibbaka Valio.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Why You Should Use Value Stories Instead of Conjoint Analysis for B2B Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ndr-growth-tactics-6-managing-churn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
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      <image:title>Market Blog - NDR Growth Tactics 6: Managing Churn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 6: Managing Churn</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/631c2c68-6ed7-4d75-877e-dc2667c7422c/Screen+Shot+2023-04-13+at+6.14.40+AM.png</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 6: Managing Churn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - NDR Growth Tactics 6: Managing Churn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - NDR Growth Tactics 6: Managing Churn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/a229bc08-9e86-4062-9f8d-e473a9978143/Characteristics+of+a+Retention+Offer</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 6: Managing Churn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ndr-growth-tactics-5-reduce-package-downsell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d9b84f8c-8a80-42b5-b893-ed2b12cbd8b2/ibbaka-value-pricing-blog-NDR-growth-tactics-5-reduce-package-downsell.jpg</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 5: Reduce Package Down-sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 5: Reduce Package Down-sell</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/631c2c68-6ed7-4d75-877e-dc2667c7422c/Screen+Shot+2023-04-13+at+6.14.40+AM.png</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 5: Reduce Package Down-sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - NDR Growth Tactics 5: Reduce Package Down-sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/750f1d8c-be78-407b-ab5b-8d82f2f8997f/Screen+Shot+2023-05-07+at+8.05.34+AM.png</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 5: Reduce Package Down-sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/67e67cdb-6a0f-4241-95ec-9dc1090b9f52/Roles+and+Goals+for+GBB</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 5: Reduce Package Down-sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b80fa6ed-9532-4b9e-bd84-23e8d8cdf359/Screen+Shot+2023-05-07+at+10.32.47+AM.png</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 5: Reduce Package Down-sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ef683035-b7b9-4c12-a828-1af731f8a953/Slack+pricing+plan</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 5: Reduce Package Down-sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/66f440a8-338c-4181-99df-61acc2577d5f/Slack+user+policy</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 5: Reduce Package Down-sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/cd3b58f3-03a0-4ecf-9595-cfe8963b0631/Screen+Shot+2023-05-07+at+6.02.38+PM.png</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 5: Reduce Package Down-sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/86fe9c9f-ae96-451f-9dba-971d351f4634/Screen+Shot+2023-05-07+at+6.55.46+PM.png</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 5: Reduce Package Down-sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ndr-growth-tactics-4-avoid-package-shrinkage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b1515797-e7ab-4498-a5bf-59a185881734/ibbaka-value-pricing-blog-NDR-growth-tactics-4-Avoid-Package-Shrinkage.jpg</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 4: Avoid Package Shrinkage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 4: Avoid Package Shrinkage</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/631c2c68-6ed7-4d75-877e-dc2667c7422c/Screen+Shot+2023-04-13+at+6.14.40+AM.png</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 4: Avoid Package Shrinkage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/abf6e421-b95d-4bc0-911b-174d19454665/The+NDR+waterfall</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 4: Avoid Package Shrinkage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ndr-growth-tactics-webinar-may-11-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
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      <image:title>Market Blog - NDR Growth Tactics Webinar | May 11, 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - NDR Growth Tactics Webinar | May 11, 2023</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/631c2c68-6ed7-4d75-877e-dc2667c7422c/Screen+Shot+2023-04-13+at+6.14.40+AM.png</image:loc>
      <image:title>Market Blog - NDR Growth Tactics Webinar | May 11, 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/abf6e421-b95d-4bc0-911b-174d19454665/The+NDR+waterfall</image:loc>
      <image:title>Market Blog - NDR Growth Tactics Webinar | May 11, 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/selective-bias</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
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      <image:title>Market Blog - Selective Bias - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Market Blog - Selective Bias</image:title>
      <image:caption>By Gregory Ronczewski, Director of Product Design at Ibbaka. His skill profile.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Selective Bias - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/generativeaisaasinnovationvaluepricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-27</lastmod>
    <image:image>
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      <image:title>Market Blog - Generative AI, SaaS Innovation, Value and Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Generative AI, SaaS Innovation, Value and Pricing</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Generative AI, SaaS Innovation, Value and Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Generative AI, SaaS Innovation, Value and Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Generative AI, SaaS Innovation, Value and Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Generative AI, SaaS Innovation, Value and Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Generative AI, SaaS Innovation, Value and Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Generative AI, SaaS Innovation, Value and Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Generative AI, SaaS Innovation, Value and Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Generative AI, SaaS Innovation, Value and Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Generative AI, SaaS Innovation, Value and Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Generative AI, SaaS Innovation, Value and Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/78e1cc0c-256b-4b79-9f4a-58e8421a0508/ibbaka-value-pricing-blog-NDR-growth-tactics-3-Promote-Cross-Sell.jpg</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 3: Promote Cross-Sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 3: Promote Cross-Sell</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/631c2c68-6ed7-4d75-877e-dc2667c7422c/Screen+Shot+2023-04-13+at+6.14.40+AM.png</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 3: Promote Cross-Sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - NDR Growth Tactics 3: Promote Cross-Sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/45012654-5a0b-4f37-8801-9a02bbc16ed2/Screen+Shot+2023-04-21+at+10.03.35+AM.png</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 3: Promote Cross-Sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/75d46931-ab10-48df-a8fa-1d46552479b6/Hubspot+product+lines</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 3: Promote Cross-Sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/from-nowhere-to-now-here</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
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      <image:title>Market Blog - From Nowhere to Now Here - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088714665-R6IJL902Z1N2RBUH1B0L/image-asset.png</image:loc>
      <image:title>Market Blog - From Nowhere to Now Here</image:title>
      <image:caption>By Gregory Ronczewski, Director of Product Design at Ibbaka. His skill profile.</image:caption>
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      <image:title>Market Blog - From Nowhere to Now Here - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/generativeaisaasinnovationvaluepricing-w6zsy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/6d0b19b0-6d61-451e-9a51-00cca4b9dc5f/ibbaka-pricing-blog-What-flavor-of-AI-will-be-used-in-pricing.jpg</image:loc>
      <image:title>Market Blog - What flavor of AI will be used in pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - What flavor of AI will be used in pricing?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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    <image:image>
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      <image:title>Market Blog - What flavor of AI will be used in pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - What flavor of AI will be used in pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - What flavor of AI will be used in pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - What flavor of AI will be used in pricing? - Make it stand out</image:title>
      <image:caption>From Google Developer Resources: Machine Learning - Advanced Course - GAN</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/saas-pricing-is-model-driven</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
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      <image:title>Market Blog - SaaS pricing is model driven - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - SaaS pricing is model driven</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
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    <image:image>
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      <image:title>Market Blog - SaaS pricing is model driven - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - SaaS pricing is model driven - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - SaaS pricing is model driven - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - SaaS pricing is model driven - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - SaaS pricing is model driven - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - SaaS pricing is model driven - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - SaaS pricing is model driven - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/ndr-growth-tactics-2-drive-upsell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
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      <image:title>Market Blog - NDR Growth Tactics 2: Drive Up-sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - NDR Growth Tactics 2: Drive Up-sell</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - NDR Growth Tactics 2: Drive Up-sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - NDR Growth Tactics 2: Drive Up-sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - NDR Growth Tactics 2: Drive Up-sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - NDR Growth Tactics 2: Drive Up-sell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/ndr-growth-tactics-1-grow-in-package</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
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      <image:title>Market Blog - NDR Growth Tactics 1: Grow in Package - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - NDR Growth Tactics 1: Grow in Package</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/631c2c68-6ed7-4d75-877e-dc2667c7422c/Screen+Shot+2023-04-13+at+6.14.40+AM.png</image:loc>
      <image:title>Market Blog - NDR Growth Tactics 1: Grow in Package - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - NDR Growth Tactics 1: Grow in Package - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - NDR Growth Tactics 1: Grow in Package - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - NDR Growth Tactics 1: Grow in Package - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/managing-package-performance-to-optimize-saas-ndr</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1681401176677-Z36DJSMWOWW5GMQ0TW2R/ibbaka-value-pricing-blog-Managing-package-performance-to-optimize-SaaS-NDR.jpg</image:loc>
      <image:title>Market Blog - Managing Package Performance to Optimize SaaS NDR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Managing Package Performance to Optimize SaaS NDR</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b9013a1c-8b24-4562-b3a9-39bafd42bd2a/Screen+Shot+2023-04-13+at+5.55.37+AM.png</image:loc>
      <image:title>Market Blog - Managing Package Performance to Optimize SaaS NDR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2e6fa55b-93dd-48d6-9236-ae437e45a550/NDR+confidence</image:loc>
      <image:title>Market Blog - Managing Package Performance to Optimize SaaS NDR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5c001d8c-233d-4374-b60a-acb3ac085688/VC+expectations+of+NDR+performance</image:loc>
      <image:title>Market Blog - Managing Package Performance to Optimize SaaS NDR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/631c2c68-6ed7-4d75-877e-dc2667c7422c/Screen+Shot+2023-04-13+at+6.14.40+AM.png</image:loc>
      <image:title>Market Blog - Managing Package Performance to Optimize SaaS NDR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/abf6e421-b95d-4bc0-911b-174d19454665/The+NDR+waterfall</image:loc>
      <image:title>Market Blog - Managing Package Performance to Optimize SaaS NDR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/fd76b329-95bb-4e5b-99d2-83991d650d04/Screen+Shot+2023-04-13+at+6.16.37+AM.png</image:loc>
      <image:title>Market Blog - Managing Package Performance to Optimize SaaS NDR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/what-is-digital-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/84362ea1-16c7-4cb1-b1fc-fc30cc3f3b4f/digital-pricing.jpg</image:loc>
      <image:title>Market Blog - What is digital pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - What is digital pricing?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/af354fa8-3e15-40e7-8830-aa30e6e2e518/digital-pricing.png</image:loc>
      <image:title>Market Blog - What is digital pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c662991a-0076-44b4-b92f-0cf768c98843/shared-variables.png</image:loc>
      <image:title>Market Blog - What is digital pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/ae72b18b-5f6c-4321-819b-9b0c32b8180e/6-common-patterns.png</image:loc>
      <image:title>Market Blog - What is digital pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-openai-prices-the-inputs-and-the-outputs-for-gpt4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/5d2082d6-d755-406b-b2fe-1373b15b0c62/ibbaka-value-pricing-blog-How-Open-ai-prices-the-inputs-and-outputs-for-GPT-4.jpg</image:loc>
      <image:title>Market Blog - How OpenAI prices inputs and outputs for GPT-4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - How OpenAI prices inputs and outputs for GPT-4</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c5b1886f-b36b-44df-835b-1ece24645fbc/OPen.ai+pricing</image:loc>
      <image:title>Market Blog - How OpenAI prices inputs and outputs for GPT-4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/b244af19-485d-4fdb-ad72-e2fc85bacc0a/Screen+Shot+2023-04-06+at+2.29.17+PM.png</image:loc>
      <image:title>Market Blog - How OpenAI prices inputs and outputs for GPT-4 - Make it stand out</image:title>
      <image:caption>Why did Open.ai choose to have two different pricing metrics? The two pricing metrics. sound very similar. The number of tokens input and the number of tokens output could be very different. Scenario 1: Write me a story Prompt “Tell me a fairy tale in the style of Hans Christian Andersen where a robot becomes an orphan and then falls in love with a puppet.” (Try this, it is kind of fun.) Here the prompt has about 20 tokens but the output could have several thousand tokens. Scenario 2: Summarize this set of reports into a spreadsheet and calculate the potential ROI Prompts “Five spreadsheets with a total of 20,000 cells and two documents of 10,000 words each.” This works well too, but needs good input data, well structured spreadsheets and a rich data set. Here the set of prompts would have about 30,000 tokens but the output would have only, say 1,000 tokens. Assuming both are on the 32K package, the price for each scenario would be … Scenario 1: $0.001 + $0.30 = $0.301 Scenario 2: $.90 + $0.06 = $0.96 These may sound like small usage fees, but there are companies that are planning to process millions of prompts a day as they scale operations. It adds up. The two pricing factors interact in interesting ways across different use cases. In many use cases, the output will drive the pricing, but in others, like scenario two, and many other analytical use cases, it is the inputs that will drive the price.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/d1f52832-a65e-481f-a39d-07dd9b71fb0f/Screen+Shot+2023-04-06+at+2.27.46+PM.png</image:loc>
      <image:title>Market Blog - How OpenAI prices inputs and outputs for GPT-4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/will-pricing-for-profit-lead-to-higher-saas-prices</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/644baf36-0ce2-4cc8-ba53-b9b49657e51a/ibbaka-value-pricing-blog-Will-pricing-for-profit-lead-to-higher-SaaS-prices.jpg</image:loc>
      <image:title>Market Blog - Will pricing for profit lead to higher SaaS prices? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Will pricing for profit lead to higher SaaS prices?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/aee8bfaa-9b06-4c56-a9e1-307d8823176d/Screen+Shot+2023-04-05+at+6.00.11+AM.png</image:loc>
      <image:title>Market Blog - Will pricing for profit lead to higher SaaS prices? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/c5b1886f-b36b-44df-835b-1ece24645fbc/OPen.ai+pricing</image:loc>
      <image:title>Market Blog - Will pricing for profit lead to higher SaaS prices? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/32be2146-3d9e-483b-a0ee-bb9103da39d3/Scenario+1+SaaS+Company</image:loc>
      <image:title>Market Blog - Will pricing for profit lead to higher SaaS prices? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/6ebe7c43-19ed-4bed-99b7-a439a70d48f8/SaaS+Option+2</image:loc>
      <image:title>Market Blog - Will pricing for profit lead to higher SaaS prices? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/levelling-up</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/32cec720-6aa1-4a6d-8701-8baec51c2e4e/ibbaka-value-pricing-blog-levelling-up.jpg</image:loc>
      <image:title>Market Blog - Levelling up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088714665-R6IJL902Z1N2RBUH1B0L/image-asset.png</image:loc>
      <image:title>Market Blog - Levelling up</image:title>
      <image:caption>By Gregory Ronczewski, Director of Product Design at Ibbaka.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/9e9b9521-89de-4c6a-900a-0bce8a7aa048/ibbaka-value-pricing-blog-levelling-up-from-70-to-71.jpg</image:loc>
      <image:title>Market Blog - Levelling up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-to-price-content-generation-zhznf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/9e0a6274-f8cd-4337-83a7-ac954d3c2445/ibbaka-value-pricing-blog-Trends-in-SaaS-pricing-from-Q2-2023.jpg</image:loc>
      <image:title>Market Blog - Trends in SaaS pricing from Q2 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Trends in SaaS pricing from Q2 2023</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/aa399b86-70d7-4bc1-88fd-eba48a70ebfb/Screen+Shot+2023-04-01+at+9.45.30+AM.png</image:loc>
      <image:title>Market Blog - Trends in SaaS pricing from Q2 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/aae30fe4-84f9-44ab-93bb-8cd00beafae8/Screen+Shot+2023-04-01+at+10.18.45+AM.png</image:loc>
      <image:title>Market Blog - Trends in SaaS pricing from Q2 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/dbeeca8f-2a89-4fc5-ac85-286c82c51fde/Screen+Shot+2023-04-01+at+11.15.23+AM.png</image:loc>
      <image:title>Market Blog - Trends in SaaS pricing from Q2 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/introducing-the-new-ibbaka-website-our-commitment-to-pricing-and-customer-value-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/47f4f413-00f5-40d2-a2ce-4a570bc834ed/ibbaka-value-pricing-blog-website-launch.jpg</image:loc>
      <image:title>Market Blog - Introducing the New Ibbaka Website: Our Commitment to Pricing and Customer Value Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679158934167-ASRY3R5LQYP122QXI1VW/liam-blogheadshot.png</image:loc>
      <image:title>Market Blog - Introducing the New Ibbaka Website: Our Commitment to Pricing and Customer Value Management</image:title>
      <image:caption>Liam Hannaford is the Marketing Manager at Ibbaka.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-to-price-content-generation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/000acc8e-bcf9-4404-a0b5-ee1dc9e2b78c/Ibbaka-value-pricing-blog-Costs-come-back-into-SaaS-pricing.jpg</image:loc>
      <image:title>Market Blog - Costs come back into SaaS pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - Costs come back into SaaS pricing</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/85b53c38-7ff3-46b9-9151-ef71b93de556/Poll%2Bon%2Bimportant%2Bof%2Bcosts%2Bin%2BSaaS%2Bpricing%2Bon%2BLinkedIn.png</image:loc>
      <image:title>Market Blog - Costs come back into SaaS pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/344086d9-d498-46af-8ad2-19ecfaf0a6be/What%2Bkind%2Bof%2Bmodels%2C%2BLinkedIn%2BPPS%2BGroup.png</image:loc>
      <image:title>Market Blog - Costs come back into SaaS pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/4f6326f3-12dd-44d7-a67b-7164efcd56a6/Value%2BPrice%2BCost%2BTriangle%2B%281%29.png</image:loc>
      <image:title>Market Blog - Costs come back into SaaS pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/when-to-price-using-revenue-value-drivers-when-to-price-using-cost-value-drivers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/4930c10d-e66f-4ab3-a016-4bdc43db44ff/Ibbaka-value-pricing-blog-When-to-price-using-revenue-value-drivers-when-to-price-using-cost-value-drivers.jpg</image:loc>
      <image:title>Market Blog - When to price using revenue value drivers, when to price using cost value drivers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088482609-XQGCZS0TYP1DCR0NYDD2/image-asset.png</image:loc>
      <image:title>Market Blog - When to price using revenue value drivers, when to price using cost value drivers</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/2b82791b-ad80-44bc-93c1-da1e873ced5c/Screen%2BShot%2B2023-03-19%2Bat%2B7.31.55%2BPM.png</image:loc>
      <image:title>Market Blog - When to price using revenue value drivers, when to price using cost value drivers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/do-you-have-a-customer-value-management-strategy-for-2023-a-survey</loc>
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      <image:title>Market Blog - Do you have a Customer Value Management Strategy for 2023?  - A survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088474738-SUQ0PEX4SLDPQROTNPFU/image-asset.png</image:loc>
      <image:title>Market Blog - Do you have a Customer Value Management Strategy for 2023?  - A survey - Make it stand out</image:title>
      <image:caption>Rashaqa Rahman is a Principal Consultant at Ibbaka. See her Skill Profile on Ibbaka Talio.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Do you have a Customer Value Management Strategy for 2023?  - A survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Do you have a Customer Value Management Strategy for 2023?  - A survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
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    <lastmod>2024-09-16</lastmod>
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      <image:title>Market Blog - How pricing models impact growth rate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088488238-R1E2XMH6DZSV1GXKY4MG/image-asset.png</image:loc>
      <image:title>Market Blog - How pricing models impact growth rate</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088489439-UE9H7ZFW905XWE5MB2HN/image-asset.png</image:loc>
      <image:title>Market Blog - How pricing models impact growth rate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088490926-JL53MCNKIL4YE347NGZI/image-asset.png</image:loc>
      <image:title>Market Blog - How pricing models impact growth rate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088494277-PDIR1T0FLBN92OBJMXY7/image-asset.gif</image:loc>
      <image:title>Market Blog - How pricing models impact growth rate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/is-it-time-for-saas-companies-to-factor-costs-into-pricing</loc>
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    <lastmod>2024-09-16</lastmod>
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      <image:title>Market Blog - Is it time for SaaS companies to factor costs into pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088504517-5F8H5Q201IO6GYW2AW27/image-asset.png</image:loc>
      <image:title>Market Blog - Is it time for SaaS companies to factor costs into pricing?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka (currently on leave). See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088505978-31E23OTTX8TYY1CG6ZI3/image-asset.png</image:loc>
      <image:title>Market Blog - Is it time for SaaS companies to factor costs into pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Is it time for SaaS companies to factor costs into pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088508952-FFCQ0T75F0S41JLJYCBX/image-asset.png</image:loc>
      <image:title>Market Blog - Is it time for SaaS companies to factor costs into pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088510080-KJPNX88T4XJ7NQN70A6V/image-asset.png</image:loc>
      <image:title>Market Blog - Is it time for SaaS companies to factor costs into pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/in-pricing-it-is-the-distribution-that-matters-averages-are-not-your-friend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
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      <image:title>Market Blog - In pricing it is the distribution that matters (averages are not your friend) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088520261-56IBLK2LJPVXKKE5PWQ0/image-asset.png</image:loc>
      <image:title>Market Blog - In pricing it is the distribution that matters (averages are not your friend)</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka (currently on leave). See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088521596-BNVNCC668ZWKA81U581H/image-asset.png</image:loc>
      <image:title>Market Blog - In pricing it is the distribution that matters (averages are not your friend) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088523042-UV5FXAWPAO6ETW0DBYQT/image-asset.png</image:loc>
      <image:title>Market Blog - In pricing it is the distribution that matters (averages are not your friend) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088524363-DYUQD74RO410G9ZNTL0S/image-asset.png</image:loc>
      <image:title>Market Blog - In pricing it is the distribution that matters (averages are not your friend) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - In pricing it is the distribution that matters (averages are not your friend) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - In pricing it is the distribution that matters (averages are not your friend) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - In pricing it is the distribution that matters (averages are not your friend) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/is-your-saas-business-making-full-use-of-its-pricing-power</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
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      <image:title>Market Blog - Is your SaaS business making full use of its pricing power? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088535474-QIWAY8F5ECEU0K6MK9YZ/image-asset.png</image:loc>
      <image:title>Market Blog - Is your SaaS business making full use of its pricing power?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088537261-NSDTK13KAAE6JO3NW0NT/image-asset.png</image:loc>
      <image:title>Market Blog - Is your SaaS business making full use of its pricing power? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Is your SaaS business making full use of its pricing power? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088541086-T667YA5NFK1GDZLG9K46/image-asset.png</image:loc>
      <image:title>Market Blog - Is your SaaS business making full use of its pricing power? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088544752-KOZ3UHKSXQ1W6AX1AXLZ/image-asset.png</image:loc>
      <image:title>Market Blog - Is your SaaS business making full use of its pricing power? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088546312-APMCI1E3ZRMN7KDUFJGI/Ibbaka+Value+Segmentation</image:loc>
      <image:title>Market Blog - Is your SaaS business making full use of its pricing power? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/what-pricing-metric-for-chatgpt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
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      <image:title>Market Blog - What pricing metric for ChatGPT Plus? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088551548-BSLRN4HFDJJX2AY6FBZ0/image-asset.png</image:loc>
      <image:title>Market Blog - What pricing metric for ChatGPT Plus?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka (currently on leave). See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088553345-8ICAJT0XR4Q0DH5B2R2S/image-asset.png</image:loc>
      <image:title>Market Blog - What pricing metric for ChatGPT Plus? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088554743-1OBEXFKPHO2V6D8M8P1I/image-asset.png</image:loc>
      <image:title>Market Blog - What pricing metric for ChatGPT Plus? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088556316-KWTBU95BCTGMTN0ROTJM/image-asset.png</image:loc>
      <image:title>Market Blog - What pricing metric for ChatGPT Plus? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088557830-G83TBXZHYY9LMI5AEG1C/image-asset.png</image:loc>
      <image:title>Market Blog - What pricing metric for ChatGPT Plus? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088559125-9JMM4I7DEVZQ7DVB0DHC/image-asset.png</image:loc>
      <image:title>Market Blog - What pricing metric for ChatGPT Plus? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088560309-QN6M4H2KB6NF5251VH17/image-asset.png</image:loc>
      <image:title>Market Blog - What pricing metric for ChatGPT Plus? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088561685-RKGVRNVFKT7A2YNUXIX0/image-asset.png</image:loc>
      <image:title>Market Blog - What pricing metric for ChatGPT Plus? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088562934-05FO4LB3FSWBY2U2KTQ6/image-asset.png</image:loc>
      <image:title>Market Blog - What pricing metric for ChatGPT Plus? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-for-profit-the-paradigm-shift-in-b2b-saas-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088565366-1BCA8VVH42RKOBC0Y06A/image-asset.jpeg</image:loc>
      <image:title>Market Blog - Pricing for profit - the paradigm shift in B2B SaaS pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088566571-EB25PRROCS1K17NM6M7A/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing for profit - the paradigm shift in B2B SaaS pricing</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka (currently on leave). See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088567878-4AJB8CAH7BIB1RKWSP91/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing for profit - the paradigm shift in B2B SaaS pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088569319-84GEIP9TXG6363RIM90V/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing for profit - the paradigm shift in B2B SaaS pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088570779-H2ULYZ9ZB7IEG0HMYYZL/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing for profit - the paradigm shift in B2B SaaS pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088572035-PV2RBENC7Q9VO1DA2KJG/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing for profit - the paradigm shift in B2B SaaS pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088573269-J1DPVHN93TSP8PHKE018/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing for profit - the paradigm shift in B2B SaaS pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088574580-3QGF2NMRQLFXDQF3B56U/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing for profit - the paradigm shift in B2B SaaS pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing for profit - the paradigm shift in B2B SaaS pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088580875-0FZL7Y9MJBD6MI70KGFX/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing for profit - the paradigm shift in B2B SaaS pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/two-pricing-packaging-responses-to-platform-commodification</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
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      <image:title>Market Blog - Two pricing-packaging responses to platform commodification - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088584204-4YP0IYRYZBL8Z17CM0NB/image-asset.png</image:loc>
      <image:title>Market Blog - Two pricing-packaging responses to platform commodification</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka (currently on leave). See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088585597-G4ILM3D3YGQL1XSMQDMB/image-asset.png</image:loc>
      <image:title>Market Blog - Two pricing-packaging responses to platform commodification - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088587445-7WPG72GSBIKVYDI59B6R/image-asset.png</image:loc>
      <image:title>Market Blog - Two pricing-packaging responses to platform commodification - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-and-sales-volume-part-2-mechanics</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
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      <image:title>Market Blog - Pricing and sales volume part 2 - mechanics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088593796-YT9TP3PFAVZIIOMNXHZJ/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and sales volume part 2 - mechanics</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088595064-2K0Z19JU5MLHBAY1DQSX/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and sales volume part 2 - mechanics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088596324-M0FHC1L8FA4837W2PTJT/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and sales volume part 2 - mechanics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088598019-D3SZJ5H1O9BRUXD02HZY/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and sales volume part 2 - mechanics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088599106-7NZWUWWNFPFE2YESZDMY/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and sales volume part 2 - mechanics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088600344-CY8XNFP9DASXA22ICG2U/Ibbaka+Pricing+Model</image:loc>
      <image:title>Market Blog - Pricing and sales volume part 2 - mechanics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088601551-CCREOEEPVXA67PS097RJ/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and sales volume part 2 - mechanics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-pricing-can-help-fix-ndr-challenges</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
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      <image:title>Market Blog - How pricing can help fix NDR challenges - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088604800-GZ31LKNV3C07TYOM0T9X/image-asset.png</image:loc>
      <image:title>Market Blog - How pricing can help fix NDR challenges</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088606191-GOPVWYUZ1BW954D17Q0X/Ibbaka+-+NDR+Poll+Results</image:loc>
      <image:title>Market Blog - How pricing can help fix NDR challenges - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088607736-HLG5U9VNITEPAP8RP2K3/image-asset.png</image:loc>
      <image:title>Market Blog - How pricing can help fix NDR challenges - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088609317-LZW3AGKCQQ5I4PGVV60P/image-asset.png</image:loc>
      <image:title>Market Blog - How pricing can help fix NDR challenges - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088610376-P6CSXC6FOLDRK7XVZBTP/image-asset.png</image:loc>
      <image:title>Market Blog - How pricing can help fix NDR challenges - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088611488-3T3F6BWWB9O63ZNL2SUF/image-asset.png</image:loc>
      <image:title>Market Blog - How pricing can help fix NDR challenges - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088612529-QXKESAL950KO5BN580XQ/image-asset.png</image:loc>
      <image:title>Market Blog - How pricing can help fix NDR challenges - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088614322-TJV95BC6ITB3JFW075PO/Ibbaka+-+NDR+and+NRR+order+of+operations</image:loc>
      <image:title>Market Blog - How pricing can help fix NDR challenges - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/four-years-of-pricing-transformation-predictions-from-kyle-poyar-and-steven-forth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088617102-37AA0IKB284QH76FVTPR/image-asset.jpeg</image:loc>
      <image:title>Market Blog - Four years of Pricing Transformation predictions from Kyle Poyar and Steven Forth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088617954-GV57M52I5H1G4JH5G2KQ/image-asset.png</image:loc>
      <image:title>Market Blog - Four years of Pricing Transformation predictions from Kyle Poyar and Steven Forth</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088619248-23VHKF7VY2JEY3JTCSUH/image-asset.png</image:loc>
      <image:title>Market Blog - Four years of Pricing Transformation predictions from Kyle Poyar and Steven Forth - Make it stand out</image:title>
      <image:caption>Four years of predictions by Kyle and Steven</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088620556-W3VAWLEOSSE511N465IU/image-asset.png</image:loc>
      <image:title>Market Blog - Four years of Pricing Transformation predictions from Kyle Poyar and Steven Forth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-and-sales-volume-part-1-framework</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088624863-5FG878E3ROA2X61T1DHD/image-asset.jpeg</image:loc>
      <image:title>Market Blog - Pricing and sales volume part 1 - framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088625746-C6B2DTWN8FOJV14IOK5U/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and sales volume part 1 - framework</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088626888-B346KYSM5GLROC2TO6VX/Ibbaka+-+Unit+Price+and+Volume</image:loc>
      <image:title>Market Blog - Pricing and sales volume part 1 - framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088628212-M8O2QDD253VZ0HWKW5GB/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and sales volume part 1 - framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088629867-IYZKYH6DVFBHX3GDOOJB/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and sales volume part 1 - framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/is-saas-price-inflation-a-real-thing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088632515-WC75UQ1J3G7T5U08X0S0/image-asset.jpeg</image:loc>
      <image:title>Market Blog - Is SaaS price inflation a real thing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088633401-PE7G1281RY34HDGA80E0/image-asset.png</image:loc>
      <image:title>Market Blog - Is SaaS price inflation a real thing?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088635166-5U835PSG28DROQP20M3M/image-asset.png</image:loc>
      <image:title>Market Blog - Is SaaS price inflation a real thing? - Make it stand out</image:title>
      <image:caption>From Customer segmentation for price increases</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/fthe-design-of-pricing-projects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088637868-L0CDT3FWKI20UJI2HDCS/image-asset.jpeg</image:loc>
      <image:title>Market Blog - The design of pricing projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088649467-Y687LNY1CYOFNZRWMQA4/image-asset.png</image:loc>
      <image:title>Market Blog - The design of pricing projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088651616-GPT6R4N7C9WMOLE54MWZ/image-asset.png</image:loc>
      <image:title>Market Blog - The design of pricing projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088652964-WB67TZOTYM4MB729OPHS/image-asset.png</image:loc>
      <image:title>Market Blog - The design of pricing projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088656059-29HQ7R24HUF4OC2KB8NV/image-asset.png</image:loc>
      <image:title>Market Blog - The design of pricing projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-to-approach-increasing-your-prices-in-response-to-inflation-mark-stiving-and-steven-forth-in-conversation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088659172-1AYYLKGNW2W0Q0FA90ZF/image-asset.png</image:loc>
      <image:title>Market Blog - How to Approach Increasing Your Prices in Response to Inflation: Mark Stiving and Steven Forth in conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088660197-T5ADPK66J3R81YQHSB1A/image-asset.png</image:loc>
      <image:title>Market Blog - How to Approach Increasing Your Prices in Response to Inflation: Mark Stiving and Steven Forth in conversation</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/fhow-ibbaka-will-support-pricing-optimization-in-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088662889-FX8X7SC4668TXJXA9YB5/image-asset.jpeg</image:loc>
      <image:title>Market Blog - How Ibbaka will support pricing optimization in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088663859-LAGFFAP905BCXKAPYJM8/image-asset.png</image:loc>
      <image:title>Market Blog - How Ibbaka will support pricing optimization in 2023</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088665392-IAI2ZF2AXVLM658G64TP/image-asset.jpeg</image:loc>
      <image:title>Market Blog - How Ibbaka will support pricing optimization in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088666610-YPPN3SM42MAIXYKGBD2G/image-asset.jpeg</image:loc>
      <image:title>Market Blog - How Ibbaka will support pricing optimization in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-and-package-design-two-packaging-patterns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088669503-YA43KD8OD6GG8GVWC76B/image-asset.jpeg</image:loc>
      <image:title>Market Blog - Pricing and Package Design - Two packaging patterns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088670417-55IL2YN7EHFXJ2POF86R/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and Package Design - Two packaging patterns</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088671789-2Q2J550DTYQ5RMKWSIYD/Ibbaka+Value+%26+Pricing+Blog</image:loc>
      <image:title>Market Blog - Pricing and Package Design - Two packaging patterns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088673142-1PHNF98B9O1Q3ZM6IAGK/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and Package Design - Two packaging patterns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088674744-UOSKZD86LOOTXZK34IM7/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and Package Design - Two packaging patterns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088676482-KFSI5TCX063HWZJ1JMDG/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and Package Design - Two packaging patterns - Make it stand out</image:title>
      <image:caption>From “How to organize an economic value model for use in pricing” by Steven Forth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088678781-UL0GMPEFGSHS16LKATFV/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and Package Design - Two packaging patterns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088680645-O3PYO9CKTGATOOXRBI4L/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and Package Design - Two packaging patterns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-to-price-ai</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-15</lastmod>
    <image:image>
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      <image:title>Market Blog - How to Price AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088686374-135ZV1Y48EZVQ5HAFDBK/image-asset.png</image:loc>
      <image:title>Market Blog - How to Price AI</image:title>
      <image:caption>Steven Forth is CEO &amp; Co-founder at Ibbaka.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088688002-O0G2G9IFLX2UO7JUDXQ1/image-asset.png</image:loc>
      <image:title>Market Blog - How to Price AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088689375-38J15Z99A0ZOY3WHW2IY/image-asset.png</image:loc>
      <image:title>Market Blog - How to Price AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088690577-J70DB4E8R2HA3T51IV2V/Ibbaka+-+Pricing+Components+of+the+AI+Ecology</image:loc>
      <image:title>Market Blog - How to Price AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088692209-M97H4HX1MROL8TBQOODZ/Ibbaka+-+Pricing+Metrics+-+AI+Ecology</image:loc>
      <image:title>Market Blog - How to Price AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088693520-TTH7XDFLUUDNC26B9MA0/image-asset.png</image:loc>
      <image:title>Market Blog - How to Price AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088695292-IUIQ5QRF88E8KQJYNAKU/image-asset.png</image:loc>
      <image:title>Market Blog - How to Price AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/core-concepts-emotional-value-driver</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
    <image:image>
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      <image:title>Market Blog - Core Concepts: Emotional Value Driver - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088700482-J4CEOTTXF3P4LVTFI3WH/image-asset.png</image:loc>
      <image:title>Market Blog - Core Concepts: Emotional Value Driver - Make it stand out</image:title>
      <image:caption>Liam Hannaford is the Marketing Associate at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088702653-6OV6BB87UREK0BLY3UVC/Ibbaka+-+The+Emotional+Value+Driver+Model</image:loc>
      <image:title>Market Blog - Core Concepts: Emotional Value Driver - Make it stand out</image:title>
      <image:caption>The Emotional Value Driver Model</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/which-users-are-you-monetizing-which-should-you-monetize</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-22</lastmod>
    <image:image>
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      <image:title>Market Blog - Which users are you monetizing? Which should you monetize? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088706076-LIARVU65HGXCY23QQZRH/image-asset.png</image:loc>
      <image:title>Market Blog - Which users are you monetizing? Which should you monetize?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/what-chat-gpt-has-to-say-about-pricing-for-product-led-growth-plg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-22</lastmod>
    <image:image>
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      <image:title>Market Blog - What ChatGPT has to say about pricing for product-led growth (PLG) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088709494-AWJU4CGIGK4LOI4SNWX3/image-asset.png</image:loc>
      <image:title>Market Blog - What ChatGPT has to say about pricing for product-led growth (PLG)</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
  </url>
  <url>
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    <priority>0.5</priority>
    <lastmod>2025-05-15</lastmod>
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      <image:title>Market Blog - Core Concepts: The Value Cycle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088714665-R6IJL902Z1N2RBUH1B0L/image-asset.png</image:loc>
      <image:title>Market Blog - Core Concepts: The Value Cycle</image:title>
      <image:caption>By Gregory Ronczewski, Director of Product Design at Ibbaka.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088716283-5J8BG1O3QYNVPKU7SLZV/Ibbaka+-+The+Value+Cycle</image:loc>
      <image:title>Market Blog - Core Concepts: The Value Cycle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/core-concepts-customer-lifetime-value</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088719005-L67LNV8Y414L7A3A8B94/image-asset.jpeg</image:loc>
      <image:title>Market Blog - Core Concepts: Customer Lifetime Value (LTV or CLV) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088719949-6PYX7I2AC4H6JVTX120V/image-asset.png</image:loc>
      <image:title>Market Blog - Core Concepts: Customer Lifetime Value (LTV or CLV)</image:title>
      <image:caption>By Gregory Ronczewski, Director of Product Design at Ibbaka. See his skill profile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088721147-G80PM5X29GT98AM8XZPJ/image-asset.png</image:loc>
      <image:title>Market Blog - Core Concepts: Customer Lifetime Value (LTV or CLV) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088722466-MQWQKUQS0BG7EMOFRWE1/image-asset.png</image:loc>
      <image:title>Market Blog - Core Concepts: Customer Lifetime Value (LTV or CLV) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088723714-MSDBFA2DNA7UB1FEJOD8/image-asset.png</image:loc>
      <image:title>Market Blog - Core Concepts: Customer Lifetime Value (LTV or CLV) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088725068-GNFA6ROJ19BNKG2YAF0I/image-asset.png</image:loc>
      <image:title>Market Blog - Core Concepts: Customer Lifetime Value (LTV or CLV) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/core-concepts-economic-value-estimation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088727513-4Y17B1PW2WLQVSOA14A3/image-asset.jpeg</image:loc>
      <image:title>Market Blog - Core Concepts: Economic Value Estimation (EVE) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088728383-UX4GBF7EQIDUQS9SC587/image-asset.png</image:loc>
      <image:title>Market Blog - Core Concepts: Economic Value Estimation (EVE)</image:title>
      <image:caption>By Gregory Ronczewski, Director of Product Design at Ibbaka.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088729661-G7A1MZ51SSX0HR8ZC6R9/image-asset.jpeg</image:loc>
      <image:title>Market Blog - Core Concepts: Economic Value Estimation (EVE) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/before-taking-pricing-action-manage-discounting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
    <image:image>
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      <image:title>Market Blog - Before taking pricing action manage discounting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088732802-IGA7EC06Q5J29K3U4C6R/image-asset.png</image:loc>
      <image:title>Market Blog - Before taking pricing action manage discounting</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088734206-A73L9BOH7G5TFBPGFOFB/image-asset.png</image:loc>
      <image:title>Market Blog - Before taking pricing action manage discounting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088735307-V0NSK4LR78FJU5FCKCFQ/image-asset.png</image:loc>
      <image:title>Market Blog - Before taking pricing action manage discounting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/core-concepts-value-models</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088737814-H74423ODQROPIYW60BSV/image-asset.jpeg</image:loc>
      <image:title>Market Blog - Core Concepts: Value Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088739050-AIZ1VG38APWGS1EPHGOF/image-asset.png</image:loc>
      <image:title>Market Blog - Core Concepts: Value Model - Make it stand out</image:title>
      <image:caption>Liam Hannaford, Marketing Manager, Ibbaka.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088742231-HNPDFE5J3JJFSRLZ8RS6/bbaka+Valio+is+a+comprehensive+value+management+platform+designed+specifically+for+B2B+SaaS+companies</image:loc>
      <image:title>Market Blog - Core Concepts: Value Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088743489-IY6DSO27LK63LXZ4FWM3/Ibbaka+-+The+Value+Cycle</image:loc>
      <image:title>Market Blog - Core Concepts: Value Model - Make it stand out</image:title>
      <image:caption>Value Cycle Flywheel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088745931-0ZTUDF6H7V91UQ50L5E2/image-asset.png</image:loc>
      <image:title>Market Blog - Core Concepts: Value Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088748283-NRJJPT1MM7QVQAQE9WIX/bbaka+Valio+is+a+comprehensive+value+management+platform+designed+specifically+for+B2B+SaaS+companies</image:loc>
      <image:title>Market Blog - Core Concepts: Value Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/are-b2b-saas-companies-getting-too-aggressive-with-2023-price-increases</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
    <image:image>
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      <image:title>Market Blog - Are B2B SaaS companies getting too aggressive with 2023 price increases? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088752420-EKSEMLQ6KHL99FIRX5JI/image-asset.png</image:loc>
      <image:title>Market Blog - Are B2B SaaS companies getting too aggressive with 2023 price increases?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088754908-CZ50K9H8A3P30I82QTMS/image-asset.png</image:loc>
      <image:title>Market Blog - Are B2B SaaS companies getting too aggressive with 2023 price increases? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Are B2B SaaS companies getting too aggressive with 2023 price increases? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Are B2B SaaS companies getting too aggressive with 2023 price increases? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Are B2B SaaS companies getting too aggressive with 2023 price increases? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Are B2B SaaS companies getting too aggressive with 2023 price increases? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Are B2B SaaS companies getting too aggressive with 2023 price increases? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088770908-L1CD6X3LC66ORUGMDX2I/bbaka+Valio+is+a+comprehensive+value+management+platform+designed+specifically+for+B2B+SaaS+companies</image:loc>
      <image:title>Market Blog - Are B2B SaaS companies getting too aggressive with 2023 price increases? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/customer-segmentation-for-price-increases</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
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      <image:title>Market Blog - Customer segmentation for price increases - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088774658-SL8HQAJ3OTDM78TKEQL9/image-asset.png</image:loc>
      <image:title>Market Blog - Customer segmentation for price increases</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088775914-6A503RGHPZXKD1MLMVHC/image-asset.png</image:loc>
      <image:title>Market Blog - Customer segmentation for price increases - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088777083-V63M3MNAZMM0UU15ZRXB/image-asset.png</image:loc>
      <image:title>Market Blog - Customer segmentation for price increases - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088779593-92XCMNB0439KX865A8A9/image-asset.png</image:loc>
      <image:title>Market Blog - Customer segmentation for price increases - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-strategy-for-2023-3-changing-market-dynamics</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
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      <image:title>Market Blog - Pricing Strategy for 2023 - 3: Changing Market Dynamics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088782714-22BEP0N2G50M6MW5F6KZ/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing Strategy for 2023 - 3: Changing Market Dynamics</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088784165-RFD3O2M7HS94VIVJF534/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing Strategy for 2023 - 3: Changing Market Dynamics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing Strategy for 2023 - 3: Changing Market Dynamics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing Strategy for 2023 - 3: Changing Market Dynamics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/net-revenue-retention-impacts-the-value-of-your-company</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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      <image:title>Market Blog - Net Revenue Retention impacts the value of your company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088790019-NSSVLMJ81U4UCLQ0MTFD/image-asset.png</image:loc>
      <image:title>Market Blog - Net Revenue Retention impacts the value of your company</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Net Revenue Retention impacts the value of your company - Make it stand out</image:title>
      <image:caption>From Tom Tunguz</image:caption>
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      <image:title>Market Blog - Net Revenue Retention impacts the value of your company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Net Revenue Retention impacts the value of your company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Net Revenue Retention impacts the value of your company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Net Revenue Retention impacts the value of your company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-strategy-for-2023-2-the-pricing-landscape-in-2023</loc>
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    <lastmod>2024-05-27</lastmod>
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      <image:title>Market Blog - Pricing Strategy for 2023 - 2: The Pricing Landscape in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088802858-IIO85AKFS1XSFA6QT91C/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing Strategy for 2023 - 2: The Pricing Landscape in 2023</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-ai-content-generation</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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      <image:title>Market Blog - Pricing AI content generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088809083-VVEUVQKT5B9R8XK46YAB/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing AI content generation</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088810274-OVVL0PZW86DXOGMRP1FC/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing AI content generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088812375-BBXVW1DOQEHZ93BY5OJ6/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing AI content generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088814323-581HIP0DUPWSQ8H7DILS/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing AI content generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088815836-274N6XU7Z1JQ0GXAOD8C/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing AI content generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088817291-RTXEVMF903HD9BC26PZB/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing AI content generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088822845-27BZQ05X08234ZEYHHU7/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing AI content generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088830962-ILGU66B2EAS4JLUD93DS/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing AI content generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088835735-TDF98GC93EYSB8W3VTV5/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing AI content generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088837673-4AO2CNT99Q92QVRLXVX4/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing AI content generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679088841937-F8AG6NINMZ6VF67SO7BG/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing AI content generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing AI content generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Market Blog - Pricing AI content generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Market Blog - Pricing AI content generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing AI content generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing AI content generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/an-introduction-to-service-led-growth</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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      <image:title>Market Blog - An Introduction to Service-Led Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - An Introduction to Service-Led Growth</image:title>
      <image:caption>Liam Hannaford is the Marketing Associate at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:title>Market Blog - An Introduction to Service-Led Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - An Introduction to Service-Led Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - An Introduction to Service-Led Growth - Make it stand out</image:title>
      <image:caption>Metrics for Service-Led Growth</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-strategy-for-2023-1-questions-boards-need-to-ask-ceos-about-pricing</loc>
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    <lastmod>2023-03-22</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing Strategy for 2023 - 1. Questions Boards Need to Ask CEOs about Pricing</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-innovation-and-value-drivers</loc>
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      <image:title>Market Blog - Pricing innovation and value drivers - Make it stand out</image:title>
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      <image:title>Market Blog - Pricing innovation and value drivers</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:title>Market Blog - Pricing innovation and value drivers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Pricing innovation and value drivers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Pricing innovation and value drivers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Pricing innovation and value drivers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Pricing innovation and value drivers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Pricing innovation and value drivers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Price and Customer Value Management for Customer Success</image:title>
      <image:caption>Rashaqa Rahman is a Principal Consultant at Ibbaka. See her Skill Profile on Ibbaka Talio.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Optimizing price - what metrics and goals are you tracking?</image:title>
      <image:caption>Karen Chiang is a Managing Partner at Ibbaka. See her Skill Profile on Ibbaka Talio.</image:caption>
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      <image:title>Market Blog - Optimizing price - what metrics and goals are you tracking? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - What do we mean by 'price optimization'? Conversations from the PPS Fall Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - What do we mean by 'price optimization'? Conversations from the PPS Fall Conference</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:title>Market Blog - What do we mean by 'price optimization'? Conversations from the PPS Fall Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - What do we mean by 'price optimization'? Conversations from the PPS Fall Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - What do we mean by 'price optimization'? Conversations from the PPS Fall Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - How will a recession change market dynamics and impact your pricing strategy - Make it stand out</image:title>
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      <image:title>Market Blog - How will a recession change market dynamics and impact your pricing strategy</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:title>Market Blog - How will a recession change market dynamics and impact your pricing strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - How will a recession change market dynamics and impact your pricing strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - How will a recession change market dynamics and impact your pricing strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - How will a recession change market dynamics and impact your pricing strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - How will a recession change market dynamics and impact your pricing strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - How will a recession change market dynamics and impact your pricing strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - How will a recession change market dynamics and impact your pricing strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - How will a recession change market dynamics and impact your pricing strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <lastmod>2024-09-18</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Rashaqa Rahman is a Principal Consultant at Ibbaka. See her Skill Profile on Ibbaka Talent.</image:caption>
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      <image:title>Market Blog - Pricing in consolidating markets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Pricing in consolidating markets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Pricing in consolidating markets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Value Driver Priority and Pricing Under Growth and Interest Rate Scenarios</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:title>Market Blog - Value Driver Priority and Pricing Under Growth and Interest Rate Scenarios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - When should pricing get involved in innovation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - When should pricing get involved in innovation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/inflation-does-not-give-you-a-carte-blanche-to-raise-prices</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>From Y Charts, accessed Oct 6, 2022</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/reflections-on-pricing-practice</loc>
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    <lastmod>2023-03-22</lastmod>
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      <image:title>Market Blog - Reflections on pricing practice</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:title>Market Blog - Reflections on pricing practice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Reflections on pricing practice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Your Pricing Decisions are Shaped by Value Delivery Patterns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Your Pricing Decisions are Shaped by Value Delivery Patterns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Your Pricing Decisions are Shaped by Value Delivery Patterns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Your Pricing Decisions are Shaped by Value Delivery Patterns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Your Pricing Decisions are Shaped by Value Delivery Patterns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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    <lastmod>2024-09-18</lastmod>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Will the Same Pricing Model Work for Sales-Led Growth and Product-Led Growth? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/use-value-to-stop-losing-deals</loc>
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    <lastmod>2024-09-18</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Brent Ross is Customer Success Manager at Ibbaka. See his skill profile here.</image:caption>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <priority>0.5</priority>
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      <image:caption>Liam Hannaford is the Marketing Associate at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-for-ndr-net-dollar-retention</loc>
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    <lastmod>2024-09-18</lastmod>
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      <image:title>Market Blog - Pricing for NDR (Net Dollar Retention)</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089048438-GFFMO3VGLKKSHGYN0HEW/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing for NDR (Net Dollar Retention) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089051833-3GB1YZL2C6O0O8IQN5KR/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing for NDR (Net Dollar Retention) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089063780-KPIDH48IRT2NQAS7QKZX/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing for NDR (Net Dollar Retention) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089065037-N6JXO7YXJTGHMWM2SFOO/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing for NDR (Net Dollar Retention) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089066290-LO062Y6VD3W913OENDSP/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing for NDR (Net Dollar Retention) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/executing-on-usage-based-pricing</loc>
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    <lastmod>2024-09-18</lastmod>
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      <image:title>Market Blog - Executing on Usage-Based Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089079400-UH6VLBPQ9BWJIC52OEHB/image-asset.png</image:loc>
      <image:title>Market Blog - Executing on Usage-Based Pricing</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089082022-D045TGDX3LZ4SGNA48QK/image-asset.png</image:loc>
      <image:title>Market Blog - Executing on Usage-Based Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/core-concepts-usage-based-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089090953-YIEOU6SQRPLWYI2R5IIE/image-asset.jpeg</image:loc>
      <image:title>Market Blog - Core Concepts: Usage-Based Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089092570-FDEC2ABHVJ5LM0PVFF28/image-asset.png</image:loc>
      <image:title>Market Blog - Core Concepts: Usage-Based Pricing</image:title>
      <image:caption>By Gregory Ronczewski, Director of Product Design at Ibbaka. See his skill profile.</image:caption>
    </image:image>
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      <image:title>Market Blog - The 4Cs of Pricing and How they Interact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089102417-WL8I396GPG39U0A11HHH/image-asset.png</image:loc>
      <image:title>Market Blog - The 4Cs of Pricing and How they Interact</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089104036-QAZCOUET0WQOQPET1N2M/image-asset.png</image:loc>
      <image:title>Market Blog - The 4Cs of Pricing and How they Interact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089105713-JV1B2V98XDW70YC7FILE/image-asset.png</image:loc>
      <image:title>Market Blog - The 4Cs of Pricing and How they Interact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089108150-V2ZJIPQLXC0MZ5WO0Z8S/image-asset.png</image:loc>
      <image:title>Market Blog - The 4Cs of Pricing and How they Interact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089109706-FXKJ6J6PQC0G9AQIBLEP/image-asset.png</image:loc>
      <image:title>Market Blog - The 4Cs of Pricing and How they Interact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089111603-032C9Q9ON5181CLR3GIP/image-asset.png</image:loc>
      <image:title>Market Blog - The 4Cs of Pricing and How they Interact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089113712-VRPUPKX06BSXBF8BFJBE/image-asset.png</image:loc>
      <image:title>Market Blog - The 4Cs of Pricing and How they Interact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089115627-YDIN1IF2B9C7LPB4IQ6N/image-asset.png</image:loc>
      <image:title>Market Blog - The 4Cs of Pricing and How they Interact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089117739-QPA2B6GY0YXBAFQTH50R/image-asset.png</image:loc>
      <image:title>Market Blog - The 4Cs of Pricing and How they Interact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089119659-9BBS1NWTJRQJ4XWP847G/image-asset.png</image:loc>
      <image:title>Market Blog - The 4Cs of Pricing and How they Interact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089121828-GN1QCTZ73J35N9YLBUZJ/image-asset.png</image:loc>
      <image:title>Market Blog - The 4Cs of Pricing and How they Interact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - The 4Cs of Pricing and How they Interact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/five-characteristics-of-a-superior-pricing-model</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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      <image:title>Market Blog - 5 Characteristics of a Superior Pricing Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089129409-RAL1M4X6O94N3TYE2M8V/image-asset.png</image:loc>
      <image:title>Market Blog - 5 Characteristics of a Superior Pricing Model</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089131091-GE5I92TXLW5VU9J96FGK/image-asset.png</image:loc>
      <image:title>Market Blog - 5 Characteristics of a Superior Pricing Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - 5 Characteristics of a Superior Pricing Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/the-ma-pricing-checklist</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-22</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089374325-OUOCNIBF16ZFY2QATKBJ/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing after Merger and Acquisition Part 3: The M&amp;amp;A Pricing Checklist</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-after-merger-and-acquisition-part-2-finding-pricing-alignment-after-a-merger</loc>
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    <lastmod>2024-09-18</lastmod>
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      <image:title>Market Blog - Pricing after Merger and Acquisition Part 2: Finding Pricing Alignment After a Merger - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing after Merger and Acquisition Part 2: Finding Pricing Alignment After a Merger</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing after Merger and Acquisition Part 2: Finding Pricing Alignment After a Merger - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-after-merger-and-acquisition-part-1-why-pricing-is-critical-to-ma-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
    <image:image>
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      <image:title>Market Blog - Pricing after Merger and Acquisition Part 1: Why Pricing is Critical to M&amp;amp;A Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089554356-F098UIIWMOP3RU9U10L0/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing after Merger and Acquisition Part 1: Why Pricing is Critical to M&amp;amp;A Success</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing after Merger and Acquisition Part 1: Why Pricing is Critical to M&amp;amp;A Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/five-characteristics-of-a-superior-pricing-model-3593h</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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      <image:title>Market Blog - Design your Free Offer to Generate Product Qualified Leads (PQLs) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Design your Free Offer to Generate Product Qualified Leads (PQLs)</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089735867-518YEBCEFMAN13GD4GVA/image-asset.png</image:loc>
      <image:title>Market Blog - Design your Free Offer to Generate Product Qualified Leads (PQLs) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/driving-business-value-using-a-value-pricing-dashboard</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
    <image:image>
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      <image:title>Market Blog - Driving Business Value Using a Value Pricing Dashboard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679089914580-RD2L651IG4HAXHLUYBED/image-asset.png</image:loc>
      <image:title>Market Blog - Driving Business Value Using a Value Pricing Dashboard</image:title>
      <image:caption>Karen Chiang is a Managing Partner at Ibbaka. See her Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Driving Business Value Using a Value Pricing Dashboard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/the-art-of-value-storytelling-ed-arnold-at-the-professional-pricing-society-spring-2022-conference-april-29</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-14</lastmod>
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      <image:title>Market Blog - The Art of Value Storytelling - Ed Arnold at PPS Spring 2022 Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679090154365-3TPMP5EFENANCTD0K35C/image-asset.png</image:loc>
      <image:title>Market Blog - The Art of Value Storytelling - Ed Arnold at PPS Spring 2022 Conference</image:title>
      <image:caption>Liam Hannaford is the Content Marketing Associate at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-to-write-a-compelling-value-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679090332951-H3GHGKG3Z0DIRQIIA4VG/image-asset.jpeg</image:loc>
      <image:title>Market Blog - How to Write a Compelling Value Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679090334691-MXN95G20N641QLDGY178/image-asset.png</image:loc>
      <image:title>Market Blog - How to Write a Compelling Value Story</image:title>
      <image:caption>Ed Arnold is a Senior Advisor at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-for-net-dollar-retention-ndr</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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      <image:title>Market Blog - Pricing for Net Dollar Retention (NDR) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679090514371-4QDXI95D507QCCAHP94C/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing for Net Dollar Retention (NDR)</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing for Net Dollar Retention (NDR) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679090573710-3W10562BKHHUAKSUSB26/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing for Net Dollar Retention (NDR) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing for Net Dollar Retention (NDR) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/what-are-the-biggest-challenges-in-introducing-a-new-pricing-model</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - What are the biggest challenges in introducing a new pricing model? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - What are the biggest challenges in introducing a new pricing model? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - What are the biggest challenges in introducing a new pricing model? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - What are the biggest challenges in introducing a new pricing model? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-growth-models-are-used-together-sales-led-growth-product-led-growth-service-led-growth-relationship-led-growth-community-led-growth</loc>
    <changefreq>monthly</changefreq>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - How Growth Models are used together (Sales-Led Growth, Product-Led Growth, Service-Led Growth, Relationship-Led Growth, Community-Led Growth)</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Results for question on which growth strategy will you lead with from Ibbaka’s Growth Strategies for 2022 survey</image:caption>
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      <image:title>Market Blog - How Growth Models are used together (Sales-Led Growth, Product-Led Growth, Service-Led Growth, Relationship-Led Growth, Community-Led Growth) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/core-concepts-value-driver</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
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      <image:title>Market Blog - Core Concepts: Value Driver - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679091354254-Y7HIFXTJQWHSHBKB38EY/image-asset.png</image:loc>
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      <image:caption>Liam Hannaford is the Content Marketing Associate at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Core Concepts: Value Driver - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679091412339-IHYYUZ8MFTSZJC4XRY73/image-asset.png</image:loc>
      <image:title>Market Blog - Core Concepts: Value Driver - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679091472495-AS1PYTG1N97SRAGLMABZ/image-asset.png</image:loc>
      <image:title>Market Blog - Core Concepts: Value Driver - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/value-stories-work-better-than-roi-claims</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-22</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Value Stories Work Better than ROI Claims</image:title>
      <image:caption>Ed Arnold is a Senior Advisor at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/five-growth-models-and-how-to-price-for-them</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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      <image:title>Market Blog - 5 Growth Models and How to Price for Them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679091640212-V0RUG00Z3UD389MMAFXB/image-asset.png</image:loc>
      <image:title>Market Blog - 5 Growth Models and How to Price for Them</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:title>Market Blog - 5 Growth Models and How to Price for Them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679091643025-K3UGT1V4T3BJLWDI8QAP/image-asset.png</image:loc>
      <image:title>Market Blog - 5 Growth Models and How to Price for Them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679091644383-LROWJAJAKAHB5KGQOGYZ/image-asset.png</image:loc>
      <image:title>Market Blog - 5 Growth Models and How to Price for Them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679091645841-OUAW67K6JVV4XQH77ADD/image-asset.png</image:loc>
      <image:title>Market Blog - 5 Growth Models and How to Price for Them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/when-and-how-to-change-your-pricing-metric</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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      <image:title>Market Blog - When and how to change your pricing metric - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - When and how to change your pricing metric</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:title>Market Blog - When and how to change your pricing metric - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - When and how to change your pricing metric - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - When and how to change your pricing metric - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/core-concepts-value-path</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-22</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>By Gregory Ronczewski, Director of Product Design at Ibbaka. See his skill profile.</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/core-concepts-willingness-to-pay</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-22</lastmod>
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      <image:title>Market Blog - Core Concepts: Willingness to Pay - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>By Gregory Ronczewski, Director of Product Design at Ibbaka. See his skill profile.</image:caption>
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    <changefreq>monthly</changefreq>
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    <lastmod>2024-09-18</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Liam Hannaford is the Content Marketing Associate at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>The Service-Led Growth Flywheel</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/core-concepts-value-metric</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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      <image:title>Market Blog - Core Concepts: Value Metric - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Core Concepts: Value Metric</image:title>
      <image:caption>Rashaqa Rahman is a Principal Consultant at Ibbaka. See her Skill Profile on Ibbaka Talent.</image:caption>
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      <image:title>Market Blog - Core Concepts: Value Metric - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-to-price-leadership-training</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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      <image:title>Market Blog - How to price leadership training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - How to price leadership training</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:title>Market Blog - How to price leadership training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Liam Hannaford is the Content Marketing Associate at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Rashaqa Rahman is a Principal Consultant at Ibbaka. See her Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/core-concept-conjoint-and-discrete-choice-modelling-for-pricing-research</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Comparing pricing strategies at Thinkific and Kajabi</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <lastmod>2023-03-22</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:title>Market Blog - Ibbaka’s Online Course - Pricing and Customer Value Management</image:title>
      <image:caption>Jessie Tai is a Consultant at Ibbaka. See her Skill Profile on Ibbaka Talent.</image:caption>
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      <image:title>Market Blog - Pricing as a sector transitions: the case of Digital Asset Management (DAM) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing as a sector transitions: the case of Digital Asset Management (DAM)</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing as a sector transitions: the case of Digital Asset Management (DAM) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing as a sector transitions: the case of Digital Asset Management (DAM) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/the-critical-questions-to-ask-about-pricing-in-2022</loc>
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    <lastmod>2025-05-14</lastmod>
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      <image:title>Market Blog - The Critical Questions to Ask about Pricing in 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Steven Forth is CEO/Co-founder at Ibbaka.</image:caption>
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      <image:title>Market Blog - The Critical Questions to Ask about Pricing in 2022 - Make it stand out</image:title>
      <image:caption>From Jeff Robinson Price for Growth</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - What is your 2022 growth strategy? A simple survey</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:caption>Jeff Robinson's Five Sacred Metrics for Pricing Success</image:caption>
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    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing and the growth mindset</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679091795913-XL67LJF17OLTNOT8ZD6F/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and the growth mindset - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679091798105-XQUW8Z5HALF2PDNAJHP2/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing and the growth mindset - Make it stand out</image:title>
      <image:caption>Infographic from the article on Carol Dweck: A Summary of Growth and Fixed Mindsets</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/why-documenting-value-creation-is-essential-to-customer-value-management</loc>
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      <image:title>Market Blog - Why documenting value creation is essential to customer value management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679091801774-2JK1CKP0M00YU7PP4VE1/image-asset.png</image:loc>
      <image:title>Market Blog - Why documenting value creation is essential to customer value management</image:title>
      <image:caption>Rashaqa Rahman is a Principal Consultant at Ibbaka. See her Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Why documenting value creation is essential to customer value management - it stand out</image:title>
      <image:caption>The Value Cycle</image:caption>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/understanding-relative-value-and-customer-success</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
    <image:image>
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      <image:title>Market Blog - Understanding relative value and customer success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Understanding relative value and customer success - Make it stand out</image:title>
      <image:caption>David Lovejoy is a Customer Value Manager at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Understanding relative value and customer success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/metrics-for-service-led-growth</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Metrics for Service-Led Growth</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Metrics for Service-Led Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679091814114-BJ6V1JS9CAUGHKETGIOA/image-asset.png</image:loc>
      <image:title>Market Blog - Metrics for Service-Led Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/value-paths-guide-the-customer-journey</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
    <image:image>
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      <image:title>Market Blog - Value paths guide the customer journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Value paths guide the customer journey</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Value paths guide the customer journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Value paths guide the customer journey - Make it stand out</image:title>
      <image:caption>From ‘What is a value path’ by Holly Lyke-Ho-Gland at the APQC.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-to-choose-a-pricing-metric</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-25</lastmod>
    <image:image>
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      <image:title>Market Blog - How to Choose a Pricing Metric - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - How to Choose a Pricing Metric</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - How to Choose a Pricing Metric - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - How to Choose a Pricing Metric - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/five-pricing-challenges-that-are-not-all-pricing-challenges</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-09-17</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Five Pricing Challenges (that may not really be pricing challenges)</image:title>
      <image:caption>Ed Arnold is a Senior Advisor at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <changefreq>monthly</changefreq>
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    <lastmod>2024-09-17</lastmod>
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      <image:title>Market Blog - Is it Time to Change Your Pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Is it Time to Change Your Pricing?</image:title>
      <image:caption>Ed Arnold is a Senior Advisor at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <lastmod>2024-09-17</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Who benefits from good pricing?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/what-is-the-value-of-value-based-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
    <image:image>
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      <image:title>Market Blog - What is the value of value-based pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679091844003-IMVBI7INBSD0HRLYE6J9/image-asset.png</image:loc>
      <image:title>Market Blog - What is the value of value-based pricing?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679091845263-54281RUALBNRN1U05QB7/image-asset.png</image:loc>
      <image:title>Market Blog - What is the value of value-based pricing? - Make it stand out</image:title>
      <image:caption>The Value Cascade</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679091846447-A143ZK8GM31BFQJPLFC7/image-asset.png</image:loc>
      <image:title>Market Blog - What is the value of value-based pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679091847630-6NW1LXA2KUEVSLZT2B4T/image-asset.png</image:loc>
      <image:title>Market Blog - What is the value of value-based pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - What is the value of value-based pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - What is the value of value-based pricing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - How would you learn about pricing and customer value management? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - How would you learn about pricing and customer value management?</image:title>
      <image:caption>Jessie Tai is a Consultant at Ibbaka. See her Skill Profile on Ibbaka Talent.</image:caption>
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      <image:title>Market Blog - How would you learn about pricing and customer value management? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - How should we organize pricing challenges?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Is Service-Led Growth relevant to manufacturers?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - What is in a price? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - What is in a price?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:title>Market Blog - What is in a price? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - What is in a price? - Make it stand out</image:title>
      <image:caption>Value Drivers from: Emotional Value, Economic Value, and Community Value</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is CEO/Co-founder at Ibbaka.</image:caption>
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      <image:caption>Service-Led Growth Concept Blend</image:caption>
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      <image:title>Market Blog - Why Customer Value Management Requires Value-Based Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Why Customer Value Management Requires Value-Based Pricing</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:title>Market Blog - Why Customer Value Management Requires Value-Based Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Why Customer Value Management Requires Value-Based Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Why Customer Value Management Requires Value-Based Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Why Customer Value Management Requires Value-Based Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Why Customer Value Management Requires Value-Based Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Why Customer Value Management Requires Value-Based Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>The Service Design Network</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Ed Arnold is a Senior Advisor at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Pricing and Inflation - How to Respond</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>OECD Inflation Forecast August 1, 2021</image:caption>
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      <image:title>Market Blog - Pricing and Inflation - How to Respond - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing and Inflation - How to Respond - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing and Inflation - How to Respond - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Usage-based pricing a complement and not a substitute</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:caption>From Subscribed Institute - Usage-Based Pricing in Subscription Business</image:caption>
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      <image:title>Market Blog - Usage-based pricing a complement and not a substitute - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - Usage-based pricing a complement and not a substitute - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-03-23</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Why Value-Based Pricing means something</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Why Value-Based Pricing means something - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-05-30</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Market Blog - What is your target value ratio?</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <lastmod>2024-09-25</lastmod>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Ed Arnold is a Senior Advisor at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>The Green Wheel is the Value Cycle of Create - Communicate - Deliver - Document - Capture (Repeat)</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Karen Chiang is a Managing Partner at Ibbaka. See her Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:title>Market Blog - Research Report - Pricing Actions and Pricing Portfolios</image:title>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Customer value and pricing scenarios (managing pricing in a time of uncertainty)</image:title>
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      <image:title>Market Blog - Customer value and pricing scenarios (managing pricing in a time of uncertainty)</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:title>Market Blog - Market dynamics and pricing scenarios (managing pricing in a time of uncertainty)</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Scenario planning for pricing (managing through uncertainty)</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:title>Market Blog - Pricing under uncertainty and the need for usage based pricing</image:title>
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      <image:title>Market Blog - Pricing under uncertainty and the need for usage based pricing</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing under uncertainty and the need for usage based pricing</image:title>
      <image:caption>From Usage Based Pricing - What is the Right Mix by Carl Gold and JJ Xia.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Value drivers can impact your customer's balance sheet</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:title>Market Blog - Building a portfolio of pricing actions</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Wallet Allocation - Net Promoter Score - Pricing</image:title>
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      <image:title>Market Blog - Wallet Allocation - Net Promoter Score - Pricing</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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      <image:caption>From Netigate “NPS: The Ultimate Guide to the Net Promoter Score”</image:caption>
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      <image:title>Market Blog - The data you need to collect to inform pricing actions</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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      <image:title>Market Blog - Discount professional services before you discount subscriptions</image:title>
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      <image:title>Market Blog - Discount professional services before you discount subscriptions</image:title>
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    <image:image>
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      <image:title>Market Blog - Discount professional services before you discount subscriptions</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679097900542-F29G0RHTDGLOCRYWWPQY/image-asset.png</image:loc>
      <image:title>Market Blog - Discount professional services before you discount subscriptions</image:title>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/265</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679097903037-U92WP01LG8ELJRQI4JJB/image-asset.jpeg</image:loc>
      <image:title>Market Blog - One day soon most of us will be pricing services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679097904220-MPFUG1KXCUUYGQWSHD99/image-asset.png</image:loc>
      <image:title>Market Blog - One day soon most of us will be pricing services</image:title>
      <image:caption>Steven Forth is a co-founder of Ibbaka and TeamFit. See Steven’s skill profile here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679097905719-9HOSBOBEUDW3RA71JFH1/image-asset.png</image:loc>
      <image:title>Market Blog - One day soon most of us will be pricing services</image:title>
    </image:image>
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      <image:title>Market Blog - One day soon most of us will be pricing services</image:title>
    </image:image>
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      <image:title>Market Blog - One day soon most of us will be pricing services</image:title>
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      <image:title>Market Blog - One day soon most of us will be pricing services</image:title>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/making-purposeful-and-choiceful-strategic-decisions-through-the-market-and-talent-insight-lenses-that-matter</loc>
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    <lastmod>2024-09-19</lastmod>
    <image:image>
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      <image:title>Market Blog - Make Choiceful Strategic Decisions with the Levers that Matter —Market and Talent</image:title>
      <image:caption>By Karen Chaing See Karen’s skill profile on Ibbaka Talent</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679097914019-0E2SXW7YHCCQ5EYSQ86B/image-asset.png</image:loc>
      <image:title>Market Blog - Make Choiceful Strategic Decisions with the Levers that Matter —Market and Talent</image:title>
      <image:caption>Ibbaka Growth Pyramid Copyright 2020</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Make Choiceful Strategic Decisions with the Levers that Matter —Market and Talent</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-and-value-for-category-creation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679097917567-MWXQJN1QQS5KAV76YQOG/image-asset.jpeg</image:loc>
      <image:title>Market Blog - Pricing and value for category creation</image:title>
      <image:caption>Artist's concept illustrates a dusty planet-forming disk around a star. NASA/JPL-Caltech</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing and value for category creation</image:title>
      <image:caption>By Steven Forth</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing and value for category creation</image:title>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing and value for category creation</image:title>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing and value for category creation</image:title>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/in-2020-develop-a-portfolio-of-pricing-actions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-07</lastmod>
    <image:image>
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    </image:image>
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      <image:title>Market Blog - In 2020 develop a portfolio of pricing actions</image:title>
      <image:caption>By Steven Forth</image:caption>
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    <image:image>
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      <image:title>Market Blog - In 2020 develop a portfolio of pricing actions</image:title>
    </image:image>
    <image:image>
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      <image:title>Market Blog - In 2020 develop a portfolio of pricing actions</image:title>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/push-me-pull-you-your-pricing-is-a-system</loc>
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    <priority>0.5</priority>
    <lastmod>2024-10-07</lastmod>
    <image:image>
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      <image:title>Market Blog - Push Me Pull You - Your pricing is a system</image:title>
      <image:caption>Note: The title and image for this article are based on Hugh Lofting's story "Doctor Dolittle Meets the Pushmi-Pullyu".</image:caption>
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    <image:image>
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      <image:title>Market Blog - Push Me Pull You - Your pricing is a system</image:title>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/dynamic-pricing-is-a-two-edged-sword</loc>
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    <priority>0.5</priority>
    <lastmod>2024-10-07</lastmod>
    <image:image>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-07</lastmod>
    <image:image>
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      <image:title>Market Blog - How to hire a pricing consultant</image:title>
      <image:caption>Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.</image:caption>
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    <image:image>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-07</lastmod>
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    <priority>0.5</priority>
    <lastmod>2024-10-07</lastmod>
    <image:image>
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      <image:title>Market Blog - Pricing of design - the case of art jewelry</image:title>
      <image:caption>Top image: jewelry by Yoshie Hattori</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing of design - the case of art jewelry</image:title>
      <image:caption>Jewelry by Yoshie Hattori</image:caption>
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  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-for-lifetime-customer-value</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-07</lastmod>
    <image:image>
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      <image:title>Market Blog - Pricing for lifetime customer value</image:title>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing for lifetime customer value</image:title>
      <image:caption>By Steven Forth</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing for lifetime customer value</image:title>
      <image:caption>Some typical LTV Dispersion Graphs</image:caption>
    </image:image>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-07</lastmod>
    <image:image>
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    </image:image>
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    <image:image>
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      <image:title>Market Blog - Critical Metrics for Pricing Execution - Insights from Dick Braun</image:title>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/an-open-competency-model-for-pricing-expertise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-07</lastmod>
    <image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/service-design-and-experience-thoughts-on-majid-iqbals-o-pen-model</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-07</lastmod>
    <image:image>
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      <image:title>Market Blog - Pricing your solution portfolio: Part 1 - How Pricing Changes Over Time</image:title>
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      <image:caption>The CEO’s Role in Pricing</image:caption>
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      <image:caption>By: Steven Forth</image:caption>
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      <image:title>Market Blog - Pricing and revenue recognition</image:title>
      <image:caption>By: Steven Forth</image:caption>
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    <image:image>
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      <image:title>Market Blog - Pricing and revenue recognition</image:title>
      <image:caption>From Thomas Nagle and Georg Müller The Strategy and Tactics of Pricing 6th Edition.</image:caption>
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      <image:title>Market Blog - Some thoughts on 'Should Your Startup Differentiate On Pricing?' by Tomasz Tunguz</image:title>
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      <image:title>Market Blog - Some thoughts on 'Should Your Startup Differentiate On Pricing?' by Tomasz Tunguz</image:title>
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      <image:title>Market Blog - Some thoughts on 'Should Your Startup Differentiate On Pricing?' by Tomasz Tunguz</image:title>
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      <image:title>Market Blog - Pricing Disruptive Innovations - market-following or value-based pricing?</image:title>
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      <image:caption>Steven Forth is a Co-Founder of TeamFit. See his Skill Profile.</image:caption>
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    <image:image>
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      <image:title>Market Blog - What is value management? (And why you should care)</image:title>
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    <image:image>
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      <image:title>Market Blog - Why most B2B market segmentations are not meaningful</image:title>
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      <image:title>Market Blog - Why most B2B market segmentations are not meaningful</image:title>
      <image:caption>By Rashaqa Rahman</image:caption>
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  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/2018/09/05/2018-8-29-what-i-learned-at-ibbaka-trust-and-intelligence</loc>
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    <lastmod>2023-03-18</lastmod>
    <image:image>
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      <image:title>Market Blog - What I learned at Ibbaka -  Trust and Intelligence</image:title>
      <image:caption>By Jessie Tai</image:caption>
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  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/driving-innovation-through-value-focus-on-customer-obsession</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
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      <image:title>Market Blog - Driving Innovation through Value – Focus on Customer Obsession</image:title>
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    <image:image>
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      <image:title>Market Blog - Driving Innovation through Value – Focus on Customer Obsession</image:title>
      <image:caption>By Karen Chiang</image:caption>
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    <image:image>
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      <image:title>Market Blog - Driving Innovation through Value – Focus on Customer Obsession</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/understand-your-markets-dynamics-before-you-set-your-pricing-strategy</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098279913-M82EH14M9DI3Q84NM46Y/image-asset.png</image:loc>
      <image:title>Market Blog - Understand your market's dynamics before you set your pricing strategy</image:title>
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    <image:image>
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      <image:title>Market Blog - Understand your market's dynamics before you set your pricing strategy</image:title>
      <image:caption>By Steven Forth</image:caption>
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    <image:image>
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      <image:title>Market Blog - Understand your market's dynamics before you set your pricing strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098283440-45Q0NXP569GRMOA54RWW/image-asset.png</image:loc>
      <image:title>Market Blog - Understand your market's dynamics before you set your pricing strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098284738-QUCZUQKJ8SPGV4U65RZK/image-asset.png</image:loc>
      <image:title>Market Blog - Understand your market's dynamics before you set your pricing strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/multiple-pricing-metrics-heathrow-case-study</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098288228-YDJ4SOTM3S3HWYQFF2QP/image-asset.png</image:loc>
      <image:title>Market Blog - Using multiple pricing metrics can help you take flight – the Heathrow story</image:title>
      <image:caption>Departing and arriving flights at Heathrow airport.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098289567-887RG8JA5BYLNIFN0VLF/image-asset.png</image:loc>
      <image:title>Market Blog - Using multiple pricing metrics can help you take flight – the Heathrow story</image:title>
      <image:caption>By Rashaqa Rahman</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/2018/07/30/2018-7-30-45nx45jkn27aoev34wm2261fpno8ed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098292279-W6CJMGJMT7Z48N8RK0BM/image-asset.png</image:loc>
      <image:title>Market Blog - Ibbaka intern Joyce Yam on what she learned</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098293375-B5OMRPH2Z66H4TIEEDI8/image-asset.png</image:loc>
      <image:title>Market Blog - Ibbaka intern Joyce Yam on what she learned</image:title>
      <image:caption>By Joyce Yam</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/segmenting-your-customers-by-churn-gives-pricing-insights</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098295701-G9ZA2QZTSOVYTCNLKC1F/image-asset.png</image:loc>
      <image:title>Market Blog - Segmenting your customers by churn gives pricing insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098296854-9YXKPZ5A2X0FWKK0RGPR/image-asset.png</image:loc>
      <image:title>Market Blog - Segmenting your customers by churn gives pricing insights</image:title>
      <image:caption>By Steven Forth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098298832-FAYCDEM958RE1XH2MBMX/image-asset.png</image:loc>
      <image:title>Market Blog - Segmenting your customers by churn gives pricing insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098299947-QOJA2P1VKCEBMSE23WRG/image-asset.png</image:loc>
      <image:title>Market Blog - Segmenting your customers by churn gives pricing insights</image:title>
      <image:caption>From Customer Centricity, Peter Fader, Wharton 2012, pg. 85</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098300971-3TDO9OJF8IPTNLPCYZOU/image-asset.png</image:loc>
      <image:title>Market Blog - Segmenting your customers by churn gives pricing insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098313020-XW7KFD9901XCW5W5J9TC/image-asset.png</image:loc>
      <image:title>Market Blog - Segmenting your customers by churn gives pricing insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098314772-XHRQB6WNLVBQAUC3TZ26/image-asset.png</image:loc>
      <image:title>Market Blog - Segmenting your customers by churn gives pricing insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098315897-6UECL7CPWI96JCID4R8Z/image-asset.png</image:loc>
      <image:title>Market Blog - Segmenting your customers by churn gives pricing insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098317094-A7FOTQ7HQ2MOFTSI1KBU/image-asset.png</image:loc>
      <image:title>Market Blog - Segmenting your customers by churn gives pricing insights</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/2018/07/19/2018-7-18-design-your-business-for-agile-innovation</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
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      <image:title>Market Blog - Design your business for agile innovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098320598-48EWSBMG7WR9XKRQUBNS/image-asset.png</image:loc>
      <image:title>Market Blog - Design your business for agile innovation</image:title>
      <image:caption>By Steven Forth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098321778-QDECGG6VXG18XROBER48/image-asset.png</image:loc>
      <image:title>Market Blog - Design your business for agile innovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098323087-QLYU41N8DXCTZL9MQSTI/image-asset.png</image:loc>
      <image:title>Market Blog - Design your business for agile innovation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-for-viral-business-models</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098325600-5VRHTWOXNJB8QV783XAS/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing for viral business models</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098326679-66BSXHGIA30OIEYUI2XS/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing for viral business models</image:title>
      <image:caption>By Steven Forth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098328330-HLWDPMA6PHFRSH6PL8R0/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing for viral business models</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098329615-QGAZ1RR4BDPOBX5RPT5Z/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing for viral business models</image:title>
      <image:caption>Image from Wikipedia article Metcalfe's Law</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/is-your-pricing-fair-and-why-you-should-care</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098331850-HVKMGUFUYYPUL8U8ZDMJ/image-asset.png</image:loc>
      <image:title>Market Blog - Is your pricing fair? And why you should care.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098332866-Q5P2TFBEJ2GDYS140RD1/image-asset.png</image:loc>
      <image:title>Market Blog - Is your pricing fair? And why you should care.</image:title>
      <image:caption>By Steven Forth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098334197-APWAZSHJ9PS8IM4I5WZ2/image-asset.png</image:loc>
      <image:title>Market Blog - Is your pricing fair? And why you should care.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098335429-V32XT56LTQ7G6KF0B0C0/image-asset.png</image:loc>
      <image:title>Market Blog - Is your pricing fair? And why you should care.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098336515-AQN20GI08XVD7ZI3OSSA/image-asset.png</image:loc>
      <image:title>Market Blog - Is your pricing fair? And why you should care.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098337736-1MJEM06DB5Z7EB8ROXNH/image-asset.png</image:loc>
      <image:title>Market Blog - Is your pricing fair? And why you should care.</image:title>
      <image:caption>From LeveragePoint</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098338951-XN3AIN2YKAJK0RJTAU4H/image-asset.png</image:loc>
      <image:title>Market Blog - Is your pricing fair? And why you should care.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/everyone-needs-a-little-wabi-sabi</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098341582-FZWSTJPUF0L1FSXTJAMF/image-asset.jpeg</image:loc>
      <image:title>Market Blog - Everyone needs a little wabi-sabi</image:title>
      <image:caption>ICOM Amateur Base Station IC-7700 HF/50MHz Transceiver</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098342839-BUIJHKL2ZE7SJYO6WZYC/image-asset.png</image:loc>
      <image:title>Market Blog - Everyone needs a little wabi-sabi</image:title>
      <image:caption>Gregory Ronczewski is the Director of Product Design at Ibbaka - view his Skill Profile</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098344266-5I5F8QOCI4N9XOOP3GG4/image-asset.jpeg</image:loc>
      <image:title>Market Blog - Everyone needs a little wabi-sabi</image:title>
      <image:caption>Leonardo da Vinci, Grotesque Heads, c. 1490, pen drawing on paper, Windsor Royal Library.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/why-does-emotional-value-matter-in-b2b</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098346798-1GVLPSI83XHX87RCKK5R/image-asset.png</image:loc>
      <image:title>Market Blog - Why does emotional value matter in B2B?</image:title>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Why does emotional value matter in B2B?</image:title>
      <image:caption>By Rashaqa Rahman</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098349281-A43KRRM3OIIYDNKMO2CW/image-asset.png</image:loc>
      <image:title>Market Blog - Why does emotional value matter in B2B?</image:title>
      <image:caption>Figure: Maslow's Hierarchy of Needs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/pricing-in-high-growth-companies-interview-with-kyle-poyar-of-openview</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098352136-NP6ULIKWVBQCLTOSP3ZF/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing in high growth companies - Interview with Kyle Poyar of OpenView</image:title>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Pricing in high growth companies - Interview with Kyle Poyar of OpenView</image:title>
      <image:caption>By Steven Forth</image:caption>
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  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/to-drive-pricing-innovation-look-outside-a-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
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      <image:title>Market Blog - To drive pricing innovation look outside your industry - Caspar de Bono and the Financial Times B2B Story</image:title>
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    <image:image>
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      <image:title>Market Blog - To drive pricing innovation look outside your industry - Caspar de Bono and the Financial Times B2B Story</image:title>
      <image:caption>By Steven Forth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098358188-0DNN0WFYHCT5IE5WHDAD/image-asset.png</image:loc>
      <image:title>Market Blog - To drive pricing innovation look outside your industry - Caspar de Bono and the Financial Times B2B Story</image:title>
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    <image:image>
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      <image:title>Market Blog - To drive pricing innovation look outside your industry - Caspar de Bono and the Financial Times B2B Story</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/building-your-pricing-model-what-matters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098361818-AJNRG7Z018WTRYYHS8BW/image-asset.png</image:loc>
      <image:title>Market Blog - Building your pricing model - what matters</image:title>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Building your pricing model - what matters</image:title>
      <image:caption>By Steven Forth</image:caption>
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      <image:title>Market Blog - Building your pricing model - what matters</image:title>
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      <image:title>Market Blog - Is your pricing a frozen accident?</image:title>
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      <image:title>Market Blog - Is your pricing a frozen accident?</image:title>
      <image:caption>By Steven Forth</image:caption>
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    <image:image>
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      <image:title>Market Blog - Is your pricing a frozen accident?</image:title>
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      <image:title>Market Blog - Is your pricing a frozen accident?</image:title>
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      <image:title>Market Blog - Is your pricing a frozen accident?</image:title>
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      <image:title>Market Blog - Testing the alignment of your pricing strategy</image:title>
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      <image:title>Market Blog - Testing the alignment of your pricing strategy</image:title>
      <image:caption>By Steven Forth</image:caption>
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    <image:image>
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      <image:title>Market Blog - Testing the alignment of your pricing strategy</image:title>
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      <image:title>Market Blog - Testing the alignment of your pricing strategy</image:title>
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      <image:title>Market Blog - Testing the alignment of your pricing strategy</image:title>
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      <image:caption>By Steven Forth</image:caption>
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      <image:title>Market Blog - What questions should the CEO ask about pricing?</image:title>
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      <image:title>Market Blog - Value creation and communication across the customer journey</image:title>
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    <image:image>
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      <image:title>Market Blog - Lessons from the Professional Pricing Society Spring 2018 Conference</image:title>
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    <lastmod>2023-03-18</lastmod>
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      <image:title>Market Blog - What shapes willingness to pay (WTP)?</image:title>
      <image:caption>By Steven Forth</image:caption>
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    <image:image>
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      <image:title>Market Blog - What shapes willingness to pay (WTP)?</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098404487-GV1UU5SKBL97OQYNRUVJ/image-asset.png</image:loc>
      <image:title>Market Blog - What shapes willingness to pay (WTP)?</image:title>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/value-based-pricings-senior-statesman-tom-nagle-on-the-skills-needed-for-pricing-expertise</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098411649-DASDYRE8IA1FDRPI4IVS/image-asset.png</image:loc>
      <image:title>Market Blog - Value-Based Pricing’s Senior Statesman Tom Nagle on the Skills Needed for Pricing Expertise</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098412706-TSEGKJGRTZ77QBL1X69I/image-asset.png</image:loc>
      <image:title>Market Blog - Value-Based Pricing’s Senior Statesman Tom Nagle on the Skills Needed for Pricing Expertise</image:title>
      <image:caption>By Steven Forth</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/the-skills-for-pricing-excellence-interview-tim-smith</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098414938-KJF7ULDAG5HE3VBGACR3/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing thought leader Tim Smith on the skills required for pricing excellence</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098416005-8840RFNRSJY15OY50RRR/image-asset.png</image:loc>
      <image:title>Market Blog - Pricing thought leader Tim Smith on the skills required for pricing excellence</image:title>
      <image:caption>By Steven Forth</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/what-is-the-distribution-of-your-willingness-to-pay-curve</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098418192-9996MHYR80NY09CLYO0V/image-asset.png</image:loc>
      <image:title>Market Blog - What is the distribution of your Willingness to Pay curve?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098419330-4XSZJF4UQVYDGM0ENCNT/image-asset.png</image:loc>
      <image:title>Market Blog - What is the distribution of your Willingness to Pay curve?</image:title>
      <image:caption>By Steven Forth</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098420547-8VZ485CILC543I48CQW0/image-asset.png</image:loc>
      <image:title>Market Blog - What is the distribution of your Willingness to Pay curve?</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098421796-E7XCOU9RR1613GNU3C39/image-asset.png</image:loc>
      <image:title>Market Blog - What is the distribution of your Willingness to Pay curve?</image:title>
    </image:image>
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      <image:title>Market Blog - What is the distribution of your Willingness to Pay curve?</image:title>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/ab-testing-your-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098425492-V1R9ZWAXF00PUHKJIDOJ/image-asset.png</image:loc>
      <image:title>Market Blog - A/B testing your pricing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098426576-DS95S8O2F1YHU1TOYLR5/image-asset.png</image:loc>
      <image:title>Market Blog - A/B testing your pricing</image:title>
      <image:caption>By Steven Forth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098428197-TIGRIWU53WPL4UFB809P/image-asset.png</image:loc>
      <image:title>Market Blog - A/B testing your pricing</image:title>
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      <image:title>Market Blog - A/B testing your pricing</image:title>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/what-is-fair-pricing-and-a-reasonable-consumer-surplus</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098431450-DOLCZ7DLUVVZ2D93OFK6/image-asset.png</image:loc>
      <image:title>Market Blog - What is “fair” pricing and a “reasonable” consumer surplus?</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098432726-46XFOS23AZQ8POXB2BJI/image-asset.png</image:loc>
      <image:title>Market Blog - What is “fair” pricing and a “reasonable” consumer surplus?</image:title>
      <image:caption>By Rashaqa Rahman</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098434024-OP7NBEMH93ZAV439OES1/image-asset.png</image:loc>
      <image:title>Market Blog - What is “fair” pricing and a “reasonable” consumer surplus?</image:title>
      <image:caption>Figure: Consumer surplus for a differentiated offer in different contexts.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/design-your-pricing-to-keep-that-flywheel-spinning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098436504-NLR2K6ZK3VVI4CJECAZ1/image-asset.png</image:loc>
      <image:title>Market Blog - Design your pricing to keep that flywheel spinning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098437671-CA8AC6FETG1YJ10GA9Y1/image-asset.png</image:loc>
      <image:title>Market Blog - Design your pricing to keep that flywheel spinning</image:title>
      <image:caption>By Steven Forth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098438956-MOEYMCB0NUUHX4EHYU7K/image-asset.png</image:loc>
      <image:title>Market Blog - Design your pricing to keep that flywheel spinning</image:title>
      <image:caption>From The Amazon Way on IoT by John Rossman</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098440444-A9T8K7D7BVA6QZ6A63LG/image-asset.png</image:loc>
      <image:title>Market Blog - Design your pricing to keep that flywheel spinning</image:title>
      <image:caption>From The Amazon Way on IoT by John Rossman</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098441841-MK53AZLOE8IQAXT1HH69/image-asset.png</image:loc>
      <image:title>Market Blog - Design your pricing to keep that flywheel spinning</image:title>
      <image:caption>From The Amazon Way on IoT by John Rossman tweaked by Steven Forth</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/your-pricing-should-encourage-the-behaviors-that-create-value</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098444170-7WDJU08V46D64KT13BAC/image-asset.png</image:loc>
      <image:title>Market Blog - Your pricing should encourage the behaviors that create value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098445249-SZYVGCI2Y4EX257JO52E/image-asset.png</image:loc>
      <image:title>Market Blog - Your pricing should encourage the behaviors that create value</image:title>
      <image:caption>By Steven Forth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098446639-8GL1NBO2J175N6IVO6XK/image-asset.png</image:loc>
      <image:title>Market Blog - Your pricing should encourage the behaviors that create value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098447875-BR5F0EQLU2250QWS5EFF/image-asset.png</image:loc>
      <image:title>Market Blog - Your pricing should encourage the behaviors that create value</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/2018/03/15/2018-3-12-value-cascade-blog</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098450525-M0CPNZVYZZ24RSIYJHJQ/image-asset.png</image:loc>
      <image:title>Market Blog - Are you leaving money on the table?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098451700-JMTJUQPY36ONGOABLXTD/image-asset.png</image:loc>
      <image:title>Market Blog - Are you leaving money on the table?</image:title>
      <image:caption>By Rashaqa Rahman</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640b6d5772617d1d88450b1e/1679098452843-QRFE2XCE6LQ6X7TS7Z98/image-asset.png</image:loc>
      <image:title>Market Blog - Are you leaving money on the table?</image:title>
      <image:caption>Source: The Value Cascade: Strategic Pricing Requires Effective Management of Both Value and Price. Copied from The Strategy and Tactics of Pricing - A Guide to Growing More Profitably , Sixth Edition (p. 11), by T. Nagle &amp; G. Müller, 2018, New York, Routledge.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/in-pricing-analysis-the-shape-of-the-distribution-matters</loc>
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      <image:title>Market Blog - In pricing analysis the shape of the distribution matters</image:title>
    </image:image>
    <image:image>
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      <image:title>Market Blog - In pricing analysis the shape of the distribution matters</image:title>
      <image:caption>By Steven Forth</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - In pricing analysis the shape of the distribution matters</image:title>
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    <image:image>
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      <image:title>Market Blog - In pricing analysis the shape of the distribution matters</image:title>
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    <image:image>
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      <image:title>Market Blog - In pricing analysis the shape of the distribution matters</image:title>
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    <image:image>
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      <image:title>Market Blog - In pricing analysis the shape of the distribution matters</image:title>
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    <image:image>
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      <image:title>Market Blog - In pricing analysis the shape of the distribution matters</image:title>
      <image:caption>(The question is from our current survey into Pricing Skills.)</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/skill-survey-pricing-expertise</loc>
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    <lastmod>2023-03-18</lastmod>
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      <image:title>Market Blog - Skill Survey - Pricing Expertise</image:title>
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    <image:image>
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      <image:title>Market Blog - Skill Survey - Pricing Expertise</image:title>
      <image:caption>Steven Forth is a Co-Founder of TeamFit. See his Skill Profile.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Market Blog - Skill Survey - Pricing Expertise</image:title>
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    <image:image>
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      <image:title>Market Blog - Small steps to big change - get started on your pricing strategy</image:title>
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    <lastmod>2023-03-18</lastmod>
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      <image:title>Market Blog - The risk discount and pricing power</image:title>
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    <lastmod>2023-03-18</lastmod>
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      <image:title>Market Blog - Three ways to create differentiation for your offer</image:title>
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      <image:title>Market Blog - Three ways to create differentiation for your offer</image:title>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/the-role-of-organizational-culture-in-pricing</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
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      <image:title>Market Blog - The role of organizational culture in pricing</image:title>
      <image:caption>By Rashaqa Rahman</image:caption>
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      <image:title>Market Blog - The role of organizational culture in pricing</image:title>
    </image:image>
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      <image:title>Market Blog - The role of organizational culture in pricing</image:title>
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      <image:title>Market Blog - The role of organizational culture in pricing</image:title>
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      <image:title>Market Blog - The role of organizational culture in pricing</image:title>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/the-distinction-between-past-present-and-future-is-only-a-stubbornly-persistent-illusion-albert-einstein</loc>
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    <lastmod>2024-02-14</lastmod>
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      <image:caption>Wendy Holdener of Switzerland competes during the Audi FIS Alpine Ski World Cup Women's Slalom, Snow Queen Trophy 2018 in Zagreb, Croatia. Photo by Goran Jakus.</image:caption>
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      <image:title>Market Blog - "The distinction between past, present, and future is only a stubbornly persistent illusion." ~ Albert Einstein</image:title>
      <image:caption>Gregory Ronczewski leads the design of the TeamFit - view his skill profile</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/trends-in-the-linkedin-design-thinking-group</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-15</lastmod>
    <image:image>
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      <image:title>Market Blog - Trends in the LinkedIn Design Thinking Group</image:title>
      <image:caption>Steven Forth is a Co-Founder of TeamFit. See his Skill Profile.</image:caption>
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  </url>
  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/where-does-pricing-fit-in-the-customer-journey</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
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      <image:title>Market Blog - Where does pricing fit in the customer journey?</image:title>
    </image:image>
    <image:image>
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      <image:caption>By Steven Forth</image:caption>
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    <image:image>
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      <image:title>Market Blog - Where does pricing fit in the customer journey?</image:title>
      <image:caption>Source: Burchberger, O (2016), Customer Journey - why it's so complicated and still worth it, Om Kantine, accessed 17 January 2018, http://www.omkantine.de/customer-journey-warum-sie-so-kompliziert-ist-und-sich-trotzdem-lohnt/</image:caption>
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      <image:title>Market Blog - Where does pricing fit in the customer journey?</image:title>
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      <image:title>Market Blog - Where does pricing fit in the customer journey?</image:title>
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  <url>
    <loc>https://www.ibbaka.com/ibbaka-market-blog/the-three-key-pricing-trends-in-2018</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
    <image:image>
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      <image:caption>By Steven Forth</image:caption>
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  </url>
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    <loc>https://www.ibbaka.com/ibbaka-market-blog/how-will-pricing-excellence-benefit-your-company-in-2018</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
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  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-18</lastmod>
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    <lastmod>2023-03-18</lastmod>
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    <lastmod>2023-03-18</lastmod>
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    <changefreq>monthly</changefreq>
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      <image:title>Market Blog - Pricing the Internet of Things: Insights from Liveworx</image:title>
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      <image:title>Market Blog - Pricing the Internet of Things: The Path to Composed Pricing - A conversation with Andy Timm and Joe Biron</image:title>
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