Pricing insights


Value reports

At Ibbaka, we believe understanding value creation is the cornerstone to an organization’s go-to-market and in-market success. We periodically conduct surveys as part of our ongoing

work to gain insight into how organizations create value for themselves and their customers.



The following value reports highlight examples of how emotional and economic (monetary) value is created within different industries, and how they can be leveraged to create positive business results.


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