Are you applying best practices in your pricing?

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Self-Assessment

Van Westendorp

A pricing model used to determine the optimal price point and the optimal price range for a product or service. Respondents are asked four questions to determine at what price point they deem the product or service to be too inexpensive, a bargain, expensive but still under consideration, and too expensive. Data from the respondents is graphically represented and used to determine the optimal price for a product or service.

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