Are you applying best practices in your pricing?

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Self-Assessment

Pricing Strategy

Ibbaka provides a tool for you to self assess your pricing strategy

Ibbaka provides a tool for you to self assess your pricing strategy

Ibbaka provides a simple self assessment tool that will give you insight into how how well you are doing on market segmentation, pricing and value communication. Take this quick survey and see where you have opportunities to improve.

Value-Based Pricing’s Senior Statesman Tom Nagle on the Skills Needed for Pricing Expertise

Value-Based Pricing’s Senior Statesman Tom Nagle on the Skills Needed for Pricing Expertise

Tom Nagle basically defined strategic pricing, developing the core ideas and frameworks used today to understand differentiation value, construct a pricing strategy and execute on pricing in the field. Ibbaka spoke with him about the skills needed for pricing expertise.

What is “fair” pricing and a “reasonable” consumer surplus?

What is “fair” pricing and a “reasonable” consumer surplus?

Even if you have a highly differentiated, value-added offer and are able to charge a premium without much customer pushback, your pricing should not aim to recoup the full value you create for your customers. Your price should leave a consumer surplus - that is, the customer should feel they are getting more value than the amount spent, as value perception is key to the sustainability of any good pricing.

Are you leaving money on the table?

Are you leaving money on the table?

In the Sixth Edition of The Strategy and Tactics of Pricing, Tom Nagle and Georg Muller introduce the Value Cascade. This is a powerful framework for identifying value and pricing leaks. Use it to ask yourself hard questions about how you create, communicate and capture value.

In pricing analysis the shape of the distribution matters

In pricing analysis the shape of the distribution matters

Pricing strategy and design work inevitably includes a lot of numbers. Too often, we focus on the numbers describing the numbers, averages, medians, standards of deviation. In most cases, the shape of the distributions is as important as the absolute values.

Small steps to big change - get started on your pricing strategy

Small steps to big change - get started on your pricing strategy

Change can be hard, especially pricing change, which touches on so many different parts of the organization and which requires buy in from your customers. What are the small steps you can take to get started on your pricing journey.

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