Are you pricing inputs or outputs? Cost based pricing prices inputs. Market based pricing uses outputs. Value based pricing thinks of outputs as an input into other processes. It is the value of an input to the next output along the line that determines value.
Join the Ibbaka team on Thursday March 21 for two pricing case studies. One looks at Economic Value Estimation in precision agriculture. The other looks at vectors of innovation and pricing in media (the subject being the iconic British financial newspaper The Financial Times). This is part of the Value Innovation and Pricing Vancouver series of MeetUps.