First in a series of four posts on pricing a portfolio of offers. We begin with time. Where a product is in the technology adoption lifecycle impacts how to price.
There is a tension in service design between outcomes and experience. Given its roots in the design world, service design is often focussed on the experience. But in some cases the outcome is all that matters. In others, the experience is the outcome. This can complicate the pricing of services and new models are needed.