Are you applying best practices in your pricing?

Take a

Self-Assessment

Best Practices

Is your pricing fair? And why you should care.

Is your pricing fair? And why you should care.

Pricing transparency and fair pricing are becoming hot issues. Buyers want to believe their pricing is fair and reflects the value they receive. What does it mean for pricing to be fair and how do you communicate fairness?

Why does emotional value matter in B2B?

Why does emotional value matter in B2B?

While appealing to emotions may seem intuitive within the B2C environment, there are often questions around whether emotional value creation really matters within the B2B environment. That is, is there room for emotions if it is “just business”?

The three main challenges in B2B pricing - B2B Value Report #3

The three main challenges in B2B pricing - B2B Value Report #3

Ibbaka has surveyed almost 130 pricing experts working in the B2B space to understand the main challenges companies face in their pricing: (i) Ad hoc pricing: prices are set arbitrarily without truly understanding customer value creation, creating a fear of leaving money on the table; (ii) Inadequate execution: a relatively structured approach to price setting, but inadequate execution resulting in discounting and loss of pricing power; (iii) Complex pricing: complexity of product/service offer and pricing, combined with a complex buying processes resulting in customer pushback and inevitable discounting

Is your pricing a frozen accident?

Is your pricing a frozen accident?

In many industries the pricing metric and even pricing levels are frozen accidents. They were established in the past for reasons no longer known and endure through convention. Look at your pricing and ask questions. “Why this pricing metric?” “Whose interests does this pricing metric serve?” “How does pricing shape profit pools?” Pricing’s past does not need to determine its future.

Ibbaka privacy policy