Are you applying best practices in your pricing?

Take a

Self-Assessment

Best Practices

What questions should the CEO ask about pricing?

What questions should the CEO ask about pricing?

The CEO should play a leading role in pricing strategy and demand a high level of execution. Pricing is too important to leave to experts. It is one of the most powerful strategic levers a business has. What are the ten top questions a CEO can ask to help improve pricing practices at their company? The Ibbaka Self Assessment tool will help you to benchmark your company on best practices.

Product management and pricing skills - an interview with Alan Albert

Product management and pricing skills - an interview with Alan Albert

What pricing skills do product managers need? What skills do pricing experts need to work effectively with product management? Ibbaka spoke with product management expert Alan Albert to understand how to make the partnership between pricing and product management more effective.

Ibbaka provides a tool for you to self assess your pricing strategy

Ibbaka provides a tool for you to self assess your pricing strategy

Ibbaka provides a simple self assessment tool that will give you insight into how how well you are doing on market segmentation, pricing and value communication. Take this quick survey and see where you have opportunities to improve.

Value-Based Pricing’s Senior Statesman Tom Nagle on the Skills Needed for Pricing Expertise

Value-Based Pricing’s Senior Statesman Tom Nagle on the Skills Needed for Pricing Expertise

Tom Nagle basically defined strategic pricing, developing the core ideas and frameworks used today to understand differentiation value, construct a pricing strategy and execute on pricing in the field. Ibbaka spoke with him about the skills needed for pricing expertise.

A top recruiter looks at pricing skills - Interview with Chris Herbert of SV Pricing

A top recruiter looks at pricing skills - Interview with Chris Herbert of SV Pricing

What skills support pricing expertise? Ibbaka interviews Chris Herbert of SV Pricing, the top recruiter for pricing positions. This is part of our skill research with TeamFit.

What is the distribution of your Willingness to Pay curve?

What is the distribution of your Willingness to Pay curve?

Willingness to Pay (WTP) is one of the most popular, and slipperiest concepts, in the pricing world. Three key things to remember: (i) WTP can be shaped, it is not a given, (ii) WTP is a distribution and not a point, (iii) the shape of the WTP distribution impacts your pricing strategy.

Ibbaka privacy policy