Are you applying best practices in your pricing?

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Behavioral Pricing

Pricing your solution portfolio: Part 3 - Looking for Interactions

Pricing your solution portfolio: Part 3 - Looking for Interactions

Part 3 in a four part series on pricing an offer portfolio. Here the focus is on interactions between different parts of the portfolio. Three key ways of thinking through portfolio interactions are discussed: frames, paths, packaging and bundling. Common pitfalls are also identified.

Pricing, empathy, emotions and the customer journey

Pricing, empathy, emotions and the customer journey

Pricing is often seen as a branch of the dismal science, a coldly analytical attempt to extract the maximum price from buyers. Good pricing practice is completely different from this stereotype. It factors in empathy and emotion and is deeply concerned about the value delivered to the customer (V2C).

Your pricing should encourage the behaviors that create value

Your pricing should encourage the behaviors that create value

Good pricing design will encourage users to adopt tha behaviors that will create the most value for the user. Over the long run, that is what will build differentiation value and increase pricing power for the vendor. BJ Fogg and Nir Eyal provide models for how to do this.

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