Are you applying best practices in your pricing?

Take a

Self-Assessment

Willingness to Pay

Changing your pricing metric can change willingness to pay (WTP)

Changing your pricing metric can change willingness to pay (WTP)

Willingness to pay is very sensitive to framing effects. One of the most important framing effects is the pricing metric. B2B SaaS companies can realize orders of magnitude changes in willingness to pay by changing their pricing metric. Pricing metrics can also be a powerful way to differentiate.

Ibbaka privacy policy