Are you applying best practices in your pricing?

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Value-Based Selling

Why does emotional value matter in B2B?

Why does emotional value matter in B2B?

While appealing to emotions may seem intuitive within the B2C environment, there are often questions around whether emotional value creation really matters within the B2B environment. That is, is there room for emotions if it is “just business”?

Ibbaka provides a tool for you to self assess your pricing strategy

Ibbaka provides a tool for you to self assess your pricing strategy

Ibbaka provides a simple self assessment tool that will give you insight into how how well you are doing on market segmentation, pricing and value communication. Take this quick survey and see where you have opportunities to improve.

Enabling Value-based Selling with Rapid Targeting

Enabling Value-based Selling with Rapid Targeting

Much of the work we do at Ibbaka is centered around value-based pricing. In one of my previous posts, I reviewed one of the key inputs of pricing strategy—market segmentation. Now, I would like to explore another critical business process—value-based selling. How can we enable our sales people to practice value-based selling? 

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