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Enabling Value-based Selling with Rapid Targeting

Enabling Value-based Selling with Rapid Targeting

Much of the work we do at Ibbaka is centered around value-based pricing. In one of my previous posts, I reviewed one of the key inputs of pricing strategy—market segmentation. Now, I would like to explore another critical business process—value-based selling. How can we enable our sales people to practice value-based selling? 

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