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Subscription Economy

Value to Customer (V2C) is as important as Customer Lifetime Value (LTV)

Value to Customer (V2C) is as important as Customer Lifetime Value (LTV)

Customer lifetime value (LTV or CLV) is a critical metric for many companies in the subscription economy. But before your LTV comes V2C (Value to Customer). Understanding how you will create value to your customers over time should come before estimates of LTV and LTV and V2C need to be kept aligned.

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