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Product management and pricing skills - an interview with Alan Albert

Product management and pricing skills - an interview with Alan Albert

What pricing skills do product managers need? What skills do pricing experts need to work effectively with product management? Ibbaka spoke with product management expert Alan Albert to understand how to make the partnership between pricing and product management more effective.

Where does pricing fit in the customer journey?

Where does pricing fit in the customer journey?

How does pricing fit into the customer journey? Customer journey mapping has become a critical tool in the service design toolkit. Understanding how to introduce pricing and how to communicate about pricing over the customer journey is an important part of pricing work.

In early-stage innovation the product manager should drive pricing decisions

In early-stage innovation the product manager should drive pricing decisions

Who should own pricing decisions? There are as many opinions on this as there are pricing experts. For good reason. The answer to this question depends on the company's goals and organizational structure, and on just where the product is in the lifecycle. Candidates for pricing governance leadership are the CFO, the head of sales or chief revenue officer, product marketing and product management. But for early-stage innovation, in the build up to launch and for the first few years on the market, I believe the answer is clear. The product manager should be responsible for pricing.

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