Pricing is a critical part of business success and it cannot be left to chance. What role should the CEO play in pricing? It comes down to setting strategy, ensuring alignment, monitoring execution, and taking leadership on pricing ethics and fairness.
The Professional Pricing Society annual Spring Conference and Workshops was held in Chicago May 2 to 4 of 2018. Ibbaka presented the preliminary results of its research with TeamFit on the skills of pricing experts. We also introduced our pricing Self Assessment tool. Both were well received. Tim Smith of Wiglaf Pricing presented a well thought out way to structure the Pocket Price Waterfall and connect to pricing governance. Simon Kucher Partners had a good talk on connecting pricing to digital transformation.