There is an unspoken discount that most SaaS companies are faced with. This is the risk discount. Buyers are not sure if your product will deliver the value you claim it will, and that they hope it will, so they levy a risk discount. One way to improve your pricing power and increase your price is to reduce this perceived risk.
Many of Ibbaka's clients have begun to work on their 2018 strategic plans. We encourage people to put pricing front and center of these plans, and to have some strategic goals around their pricing. We introduced this theme in Make pricing your strategic edge in 2018. Let's go in a bit deeper, and look at one thing you should be considering for 2018. Pricing Power.