Kyle Poyar of OpenView Ventures moved from top pricing consulting firm Simon-Kucher to the venture capital firm OpenView. He shares what he has learned about pricing in high growth rapidly moving companies.
Innovation often comes from looking outside one’s own industry. Caspar de Bono is part of the leadership team that led the Financial Times from a past as an advertising based print publication to a future as a subscription driven digital publication. This has generated enough additional cashflow to fund an increase in editorial investment. Pricing innovation was a critical part of this.
At Ibbaka we are looking forward to 2018, and to helping our clients price their offers more effectively. Pricing begins with a deep understanding of emotional and economic value and is built on a foundation of market segmentation and customer targeting. So that is where we start. We help to find your pricing strategy, set prices and then to collect and interpret data so that your pricing can evolve and shape the market.