Are you applying best practices in your pricing?

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Pricing Fairness

Using multiple pricing metrics can help you take flight – the Heathrow story

Using multiple pricing metrics can help you take flight – the Heathrow story

There are many ways to innovate on your pricing metric to get a closer correlation with your value metrics and business model. Heathrow Airport provides an interesting case study. Note how they use different pricing metrics for inbound and outbound flights!

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