Service design has emerged as a core business discipline. It helps customers get full value from offers and organizations to realign around providing that value. Pricing and value are central to service design. How do service design and pricing interact? We begin to explore these ideas here.
Many companies struggle with pricing alignment without even being aware it is an issue. In some cases there is confusion on goals, or perhaps too many goals. In other cases the different parts of the organization are pulling in different directions. You can get insight into pricing alignment at your company by having different people take a pricing self assessment and comparing the results.