Are you applying best practices in your pricing?

Take a

Self-Assessment

Price Communication

Are you leaving money on the table?

Are you leaving money on the table?

In the Sixth Edition of The Strategy and Tactics of Pricing, Tom Nagle and Georg Muller introduce the Value Cascade. This is a powerful framework for identifying value and pricing leaks. Use it to ask yourself hard questions about how you create, communicate and capture value.

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