Are you applying best practices in your pricing?

Take a

Self-Assessment

Interview

To drive pricing innovation look outside your industry - Caspar de Bono and the Financial Times B2B Story

To drive pricing innovation look outside your industry - Caspar de Bono and the Financial Times B2B Story

Innovation often comes from looking outside one’s own industry. Caspar de Bono is part of the leadership team that led the Financial Times from a past as an advertising based print publication to a future as a subscription driven digital publication. This has generated enough additional cashflow to fund an increase in editorial investment. Pricing innovation was a critical part of this.

Product management and pricing skills - an interview with Alan Albert

Product management and pricing skills - an interview with Alan Albert

What pricing skills do product managers need? What skills do pricing experts need to work effectively with product management? Ibbaka spoke with product management expert Alan Albert to understand how to make the partnership between pricing and product management more effective.

Value-Based Pricing’s Senior Statesman Tom Nagle on the Skills Needed for Pricing Expertise

Value-Based Pricing’s Senior Statesman Tom Nagle on the Skills Needed for Pricing Expertise

Tom Nagle basically defined strategic pricing, developing the core ideas and frameworks used today to understand differentiation value, construct a pricing strategy and execute on pricing in the field. Ibbaka spoke with him about the skills needed for pricing expertise.

Ibbaka privacy policy