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Things are changing in technology services - an interview with Laura Fay of TSIA

Things are changing in technology services - an interview with Laura Fay of TSIA

Despite the hype and sky high market capitalizations, many SaaS companies have struggled to turn a profit. TSIA VP Research & Advisory, XaaS Product Management, Laura Fay shares her insights into the SaaS business with Ibbaka.

Enabling innovation and driving to alignment - an interview with Bob Vezeau of Westrock

Enabling innovation and driving to alignment - an interview with Bob Vezeau of Westrock

Pricing excellence has made a major contribution to Westrock’s bottom line. Here we speak with pricing leader Bob Vezeau on how he has developed pricing capability for a company that brings innovative solutions to a commoditized market (packaging) and does so at scale.

To drive pricing innovation look outside your industry - Caspar de Bono and the Financial Times B2B Story

To drive pricing innovation look outside your industry - Caspar de Bono and the Financial Times B2B Story

Innovation often comes from looking outside one’s own industry. Caspar de Bono is part of the leadership team that led the Financial Times from a past as an advertising based print publication to a future as a subscription driven digital publication. This has generated enough additional cashflow to fund an increase in editorial investment. Pricing innovation was a critical part of this.

Product management and pricing skills - an interview with Alan Albert

Product management and pricing skills - an interview with Alan Albert

What pricing skills do product managers need? What skills do pricing experts need to work effectively with product management? Ibbaka spoke with product management expert Alan Albert to understand how to make the partnership between pricing and product management more effective.

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