Are you applying best practices in your pricing?

Take a

Self-Assessment

Frozen Accidents

Is your pricing a frozen accident?

Is your pricing a frozen accident?

In many industries the pricing metric and even pricing levels are frozen accidents. They were established in the past for reasons no longer known and endure through convention. Look at your pricing and ask questions. “Why this pricing metric?” “Whose interests does this pricing metric serve?” “How does pricing shape profit pools?” Pricing’s past does not need to determine its future.

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