If you are in technology marketing, you are probably familiar with Geoffrey Moore’s Maturity Life Cycle. Moore looks at how a technology product’s market evolves over time. This blog is the first of a series, covering the early market.
The freemium revenue model is the go-to-market strategy for many web-based software solutions. Unfortunately, it can turn into a costly trap for the service provider. We saw this happen in June of this year with the Photobucket freemium to fee-based service migration debacle. Let's delve into what went wrong with Photobucket's fee introduction and contrast this with the lessons to be learned from Meetup's successful migration to a paid subscription model.