Are you applying best practices in your pricing?

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Self-Assessment

Fairness

Pricing and the CEO

Pricing and the CEO

Pricing is a critical part of business success and it cannot be left to chance. What role should the CEO play in pricing? It comes down to setting strategy, ensuring alignment, monitoring execution, and taking leadership on pricing ethics and fairness.

Is your pricing fair? And why you should care.

Is your pricing fair? And why you should care.

Pricing transparency and fair pricing are becoming hot issues. Buyers want to believe their pricing is fair and reflects the value they receive. What does it mean for pricing to be fair and how do you communicate fairness?

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