Are you applying best practices in your pricing?

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Design Thinking

Customer Experience (CX) includes price (and value)

Customer Experience (CX) includes price (and value)

Customer experience (CX) and pricing are core business disciplines but a gap yawns between them. In a services driven economy it is important to bridge this gap and put pricing and value in the context of the customer experience.

How Ibbaka can help you in 2019

How Ibbaka can help you in 2019

Ibbaka is here to help you drive growth by getting focussing in on the market segments where you create the most value. We help you design pricing that reinforces your value and differentiation. The results is you can capture more value and keep the lifetime value of the customer (LTV) and value to the customer V2C) in balance.

Unlocking Creativity and Genius - Using Art to Unlock Innovation

Unlocking Creativity and Genius - Using Art to Unlock Innovation

There is a strong link to innovation and value creation. To foster innovation, we need to embrace diversity. Linda Naiman shares her approach to unlocking creativity by leveraging a whole-brain model as well as a 10 step design thinking methodology for innovation.

Small steps to big change - get started on your pricing strategy

Small steps to big change - get started on your pricing strategy

Change can be hard, especially pricing change, which touches on so many different parts of the organization and which requires buy in from your customers. What are the small steps you can take to get started on your pricing journey.

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