Are you applying best practices in your pricing?

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Self-Assessment

Commoditization

Pricing strategy changes across the technology life cycle

Pricing strategy changes across the technology life cycle

Early stage innovators often gravitate to horizontal solutions. This can drag down their pricing power as they end up pricing to the lowest common denominator. Build value and pricing power by delivering a business solution to a targeted segment (a real segment gets value in the same way and buys in the same way).

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