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Buying behavior and AI are transforming pricing - an interview with Craig Zawada of PROS

Buying behavior and AI are transforming pricing - an interview with Craig Zawada of PROS

Ibbaka spoke with Craig Zawada, Chief Visionary Officer at PROS, about how changes in buyer behavior and the emergence of AI applications to pricing are changing how companies need to organize the pricing and the growing importance of pricing algorithms, transparency and speed.

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