Are you applying best practices in your pricing?

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Self-Assessment

Behavioral Pricing

Your pricing should encourage the behaviors that create value

Your pricing should encourage the behaviors that create value

Good pricing design will encourage users to adopt tha behaviors that will create the most value for the user. Over the long run, that is what will build differentiation value and increase pricing power for the vendor. BJ Fogg and Nir Eyal provide models for how to do this.

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