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Buying behavior and AI are transforming pricing - an interview with Craig Zawada of PROS

Buying behavior and AI are transforming pricing - an interview with Craig Zawada of PROS

Ibbaka spoke with Craig Zawada, Chief Visionary Officer at PROS, about how changes in buyer behavior and the emergence of AI applications to pricing are changing how companies need to organize the pricing and the growing importance of pricing algorithms, transparency and speed.

What role will AI play in pricing?

What role will AI play in pricing?

Big data, predictive analytics, artificial intelligence (AI) and machine learning are all the rage these days. They are sure to be a popular topic of hallway conversations at this October's Professional Pricing Society Fall Conference in San Diego (Oct. 24 to 27, 2017). The theme for the conference is 'Data, Change Management and the Profit Landscape' and there are a number of interesting sessions on these themes on the agenda.

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